What C'SANTOS does

C'SANTOS is a Guatemalan jewelry retailer that designs, sources, and sells gold, silver, and diamond jewelry through a combination of 10 physical retail stores located across Guatemala and a direct-to-consumer Shopify-based e-commerce site at csantos.com. Its core catalog spans earrings, necklaces, rings, bracelets, chains, pendants and charms, piercings, religious jewelry, pearls, engagement rings, and children's jewelry, with materials including 925 sterling silver (with and without gold plating), 14K and 18K gold, gold-plated, rose gold-plated, and rhodium-plated pieces set with natural stones (amethyst, citrine, turquoise, lapis lazuli, moonstone, pearl, coral, malachite) and natural diamonds. The company operates multiple proprietary named collections — including C'COLOR, Paris, Venecia, Everyday Silver, Amora del Mar, Charm Bar, Cristina Santos Jewelry, C'TU, and Bounkit — alongside personalized initial jewelry and customizable charm products, supported by gift wrapping and gift messaging services.

Its business model is one-time unit-based retail: each piece is sold at a fixed unit price denominated in Guatemalan Quetzales (Q), with prices ranging from approximately Q200 for entry-level silver items to Q48,975 for high-end 18K gold and diamond pieces. The company does not use subscription or recurring pricing. It accepts major card payments (American Express, Mastercard, Visa), ships nationwide within Guatemala, and emphasizes in-store personalized advisory ('asesoría personalizada') as a service differentiator alongside an online catalog with filtering by material, stone, and collection. The primary customer segments are individual Guatemalan consumers purchasing for daily wear, gifting, special occasions (engagements, weddings, anniversaries), and devotional/religious use, with no enterprise or wholesale channel disclosed in the available data.

The technology stack is intentionally lean: the e-commerce site runs on Shopify with no documented proprietary features, no public or partner-facing API, and no mobile app, while back-office contact points cover sales, customer support, and HR via standard email and phone. There is no evidence of AI/ML capability, data flywheel, or third-party AI integration in the source material. No revenue, headcount detail beyond an 11-50 employee range, funding, ownership structure beyond private/founder-controlled, or founding date are disclosed; the firmographic record states 2010 founding and lists Jacksonville, United States as headquarters, while operational footprint is entirely Guatemala.

Name

C'SANTOS

Legal name

C'SANTOS

Website

https://csantos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

C'SANTOS is a privately held Guatemalan jewelry retailer operating 10 physical stores and a Shopify e-commerce site, selling gold, silver, and diamond jewelry to individual Guatemalan consumers across price tiers from entry-level silver to fine diamond pieces.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fine jewelry retail
• Gold and silver jewelry
• Diamond jewelry
• Engagement rings
• Personalized jewelry

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewelry Sales: C'SANTOS generates revenue through direct retail sales of gold, silver, and diamond jewelry at its 10 physical stores in Guatemala and via its e-commerce platform. Products include earrings, necklaces, rings, bracelets, chains, charms, and religious jewelry, with price points ranging from approximately Q200 to Q48,975 (Guatemalan Quetzales). The company offers gold 14K and 18K, silver 925, gold-plated, and rose gold-plated pieces with natural stones and diamonds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

C'SANTOS designs, sources, and retails gold (14K and 18K), 925 sterling silver, gold-plated, and natural diamond jewelry through 10 physical stores in Guatemala and a Shopify e-commerce site with nationwide shipping. The portfolio spans earrings, necklaces, rings, bracelets, piercings, chains, charms, pendants, religious pieces, personalized initials, engagement rings, and pearls, with multiple named collections.

Product overview

C'SANTOS is a Guatemalan jewelry retailer operating 10 physical stores, offering a comprehensive portfolio of gold, silver, and diamond jewelry. The core product lines include: Aretes (earrings), Collares (necklaces), Anillos (rings), Pulseras (bracelets), Piercings, and Dijes/Charms (pendants). The company operates across multiple price points with three main material categories: 925 Sterling Silver (with and without gold plating), Fine Jewelry in 14K and 18K gold, and Diamond Jewelry featuring natural diamonds. The brand features signature collections including C'COLOR, Paris, Venecia, Everyday Silver, Amora del Mar, Charm Bar, Cristina Santos Jewelry, and C'TU. Additional offerings include personalized Initial jewelry, Religious jewelry, Engagement Rings, and Pearl collections. The company provides gift-wrapping services and ships throughout Guatemala.

Differentiator

Problem solved

Functional benefit

Brands

• Cristina Santos Jewelry: Collection under the Cristina Santos Jewelry sub-brand, part of the C'SANTOS brand portfolio.
• C'COLOR
• Paris
• Venecia
• Everyday Silver
• Bounkit
• C'TU
• Amora del Mar
• Charm Bar

Products and services

• Aretes (Earrings) Earrings in 925 silver, 14K and 18K gold, with and without diamonds, including yellow, white, and rose gold options, modern and classic designs for daily use or special occasions.
• Collares (Necklaces) Necklaces in 14K gold, 18K gold, and 925 silver, including chokers, chain necklaces with pendants, medallions, initials, and designs with diamonds and colored stones.
• Anillos (Rings) Rings in 14K gold, 18K gold, and 925 silver including solitaires, pavé designs, adjustable rings, colored stone pieces, and statement designs.
• Pulseras (Bracelets) Bracelets in gold and silver, including chain and charm bracelets, bangles, and pieces with various gemstones.
• Piercings Body piercings in 14K gold with diamonds and crystals, including stars, moons, lightning bolts, and delicate designs for combining or wearing alone.
• Joyería Fina (Fine Jewelry) Exclusive fine jewelry pieces in 14K and 18K gold, many featuring natural diamonds and precious gemstones, crafted with high-quality manufacturing.
• Joyer\u00eda con Diamantes (Diamond Jewelry) Jewelry featuring natural diamonds set in 14K and 18K gold, including earrings, necklaces, rings, and pendants designed to capture light with every movement.
• Joyer\u00eda de Plata 925 (925 Sterling Silver Jewelry) Complete collection of 925 sterling silver jewelry including earrings, necklaces, rings, and bracelets with high-quality finishes, cubic zirconias, natural stones, and gold plating.
• Joyer\u00eda Religiosa (Religious Jewelry) Religious jewelry including crucifixes, Virgin Mary medals, guardian angels, San Benito medals, rosaries, and spiritual symbols in gold and silver.
• Iniciales (Initials) Personalized jewelry with letters in 925 silver and gold, many featuring cubic zirconias and colored stones, including necklaces and pendants.
• Cadenas (Chains) Chains and base necklaces in 14K gold and 925 silver including rolo, paperclip, Cuban, cord, and other chain styles.
• Dijes y Charms (Pendants and Charms) Pendants and charms in 14K gold and 925 silver including letters, initials, religious figures, child/girl designs, symbols, and stone pieces.
• Anillos de Compromiso (Engagement Rings) Engagement rings designed to mark a perfect moment, featuring fine craftsmanship and precious metals.
• Perlas (Pearls) Pearl jewelry collection including necklaces, earrings, and pieces with freshwater pearls.
• Ni\u00f1os y Beb\u00e9s (Children and Babies) Jewelry designed for children and babies, including delicate earrings and small pieces.
• C'COLOR Collection Signature color-focused jewelry collection featuring vibrant designs.
• Paris Collection Elegant jewelry collection inspired by the city of Paris.
• Venecia Collection Exclusive Venice-inspired jewelry collection.
• Everyday Silver Collection Daily-wear silver jewelry collection designed for elegant everyday styling.
• Amora del Mar Collection Silver and natural stones in vibrant colors inspired by the beauty and depth of the ocean.
• Charm Bar Customizable charm bar collection for personalized jewelry creation.
• Cristina Santos Jewelry Collection Signature jewelry collection by Cristina Santos, part of the C'SANTOS brand portfolio.
• C'TU Collection Distinctive jewelry collection featuring unique designs under the C'TU brand line.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Baublebar: Fashion jewelry brand with multi-channel DTC and select retail. Comparable on personalization, gift-friendly pricing tiers, and branded assortment strategy.
• Catbird: Independent jewelry brand combining own stores and e-commerce with a curated assortment of gold, silver and designer pieces. A useful comparable for an indie multi-channel jewelry retailer.
• Aurate: DTC fine jewelry brand offering gold and diamond pieces direct-to-consumer. Similar modern branded positioning and price points targeting younger fine jewelry buyers.
• Mejuri: DTC fine jewelry brand selling gold and diamond pieces direct-to-consumer via e-commerce. Comparable fine-jewelry positioning and direct-to-consumer GTM model that competes for the same modern fine-jewelry buyer.

Broad incumbents

• Signet Jewelers: Largest specialty jewelry retailer in the US/UK (Kay, Zales, Jared). A relevant comparable for omnichannel specialty jewelry retail scale and operating model even though it does not serve Guatemala.
• Tiffany & Co. Global luxury fine jewelry house with broad gold, silver, and diamond assortment. Sets the premium pricing benchmark and brand standard that C'SANTOS's fine jewelry collections compete against at the high end.

Direct peers

• Swarovski: Branded jewelry and crystal accessories retailer operating own stores and e-commerce globally. Comparable product categories (fashion jewelry, gifts, personal adornment) and pricing tiers to C'SANTOS.
• Blue Nile: Online-first fine jewelry retailer specializing in diamonds, gold and platinum. Comparable assortment in engagement rings and fine gold pieces with a digitally native sales motion.
• Pandora: Global branded jewelry retailer with a similar mid-market price positioning across gold, silver and charm-based pieces. Operates owned retail stores plus e-commerce in many markets, mirroring C'SANTOS's multi-channel model.

Regional players

• Malabar Gold & Diamonds: Multi-country fine jewelry retailer with strong presence across India, Middle East and other emerging markets. Comparable model of multi-store fine jewelry retail focused on gold and diamond assortment in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/csantosjoyeria
• LinkedInlinkedin.com/company/c-santos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C'SANTOS