Hartland International School

What Hartland International School does

Hartland International School is a private, fee-paying British curriculum international school operating a single campus in the Sobha Hartland community within Mohammed Bin Rashid Al Maktoum City, Dubai. Founded in 2015 and licensed by Dubai's Knowledge and Human Development Authority (KHDA), the school delivers the National Curriculum for England from Foundation Stage 1 (age 3) through Year 13 (Sixth Form), preparing students for IGCSE/GCSE and A-Level examinations. The institution holds accreditations from BSO, COBIS, BSME, and NACE, and is designated an HPL World Class School implementing the High-Performance Learning pedagogical framework.

The school's product stack comprises a core British curriculum (Foundation Stage, Primary, Secondary, Sixth Form) augmented by add-on modules including an Enrichment Programme (up to four hours weekly), the Hartland Passport skills and values development scheme, the Scholarship for Excellence programme, Duke of Edinburgh's International Award, Inclusion/SEND support aligned with Federal Law 29, and parent engagement services delivered through the iSAMS Parent Portal, Microsoft Teams, and Seesaw. Technology infrastructure is built on iSAMS as the Management Information System, supplemented by mainstream EdTech tools (Kahoot, Mentimeter, Padlet) for in-classroom engagement. No proprietary technology or AI capability is evident.

Revenue mechanics are anchored on recurring annual tuition billed across three terms (AY2025-26 fees range from AED 48,781 for FS1 to AED 92,803 for Year 12-13), supplemented by a non-refundable AED 525 application fee, a 10% annual tuition registration deposit, transportation fees via NEXGEN Falcon (AED 8,806-8,961 annually), and separately charged GCSE/A-Level examination fees. GTM operates on a direct-to-consumer enrollment model with scheduled school tours (in-person and virtual), online application portal, and a Parent Referral Programme. The student body represents over 109 nationalities, served by an 11:1 student-teacher ratio, with corporate discount partnerships extending reach to Emirates/Flydubai, Marriott International, and Airbus employee families.

Name

Hartland International School

Legal name

Hartland International School LLC-FZ

Website

https://hartlandinternational.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Hartland International School is a private, KHDA-regulated British curriculum international school in Dubai delivering the National Curriculum for England from Foundation Stage to Year 13 (ages 3-18) to a student body of 109+ nationalities, with revenue derived from recurring tuition, registration deposits, transportation, and corporate channel partnerships.

Ownership category

akta.pro rank

Product category

International K-12 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)

Keywords

• British curriculum education
• International K-12 schooling
• Private education services
• GCSE A-Level preparation
• University placement support

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees: Annual tuition fees paid per term (3 terms per academic year). Fees range from AED 48,781 (FS1 new families) to AED 92,803 (Year 12-13 new families) for AY2025-26. Existing families enrolled before 2024-25 receive legacy discount.
2. Application Fee: Non-refundable application fee of AED 525 (inclusive of VAT) paid prior to child assessment
3. Registration Deposit: Non-refundable registration fee deposit of 10% of annual tuition fees required within 7 days of offer to secure place
4. Transportation Services: School bus service provided through NEXGEN Falcon partner. Zone 1 annual fee: AED 8,806.50; Zone 2 annual fee: AED 8,961.00
5. Enrichment Programme: After-school enrichment activities up to 4 hours per week included in curriculum for all students
6. Examination Fees: GCSE and A Level examination fees charged separately

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hartland International School is a fee-paying British curriculum international school in Dubai delivering the National Curriculum for England from Foundation Stage 1 through Year 13 (Sixth Form), including IGCSE/GCSE and A-Level preparation. It sells recurring tuition-based education services enhanced by its proprietary High-Performance Learning (HPL) methodology, an enrichment programme of up to four hours per week, university placement guidance, and add-on services such as transportation, inclusion/SEND support, and the Scholarship for Excellence programme.

Product overview

Hartland International School operates as a unified educational institution offering a comprehensive British curriculum programme from Foundation Stage 1 (age 3) through Sixth Form (Year 13, age 18). The core product is the National Curriculum for England enhanced with High-Performance Learning (HPL) methodology. The programme is structured across Foundation Stage, Primary (Key Stages 1-2), Secondary (Key Stages 3-4 with GCSE preparation), and Sixth Form (A-Level). Supporting modules include an Enrichment Programme (Performing Arts, Sports, Languages, Field Trips), the Scholarship for Excellence Programme, Duke of Edinburgh's International Award, Inclusion/SEND support, Transportation via NEXGEN Falcon, and Parent Engagement services including iSAMS-powered communication. The school also offers a Parent Referral Programme as a brand ambassador incentive.

Differentiator

Problem solved

Functional benefit

Products and services

• British Curriculum Education (National Curriculum for England)

Quantifiable outcome

• 38% A*-A grades at A-Level 2025
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NEXGEN FalconcoreOthersTransportation partner providing safe and reliable school bus service for students. Each bus has qualified driver and female bus conductor. Covers Zone 1 (Meydan Heights, Jumeirah, Downtown, Business Bay, Dubai Hills areas) and Zone 2 (Dubai Marina, Palm Jumeirah, Mirdif, Arabian Ranches areas). Transportation Coordinator: Teja Bingekar.
• MasterCookminorOthersFood services provider for student canteen. Provides lunch menus for all year groups with options ranging from classroom delivery for FS1-Year 1 to cashless card system for Year 5+.
• TrutexminorChannel Partner/ Reseller/ DistributorOfficial uniform supplier for Hartland International School. Retail store located at Cityland Mall, Shop 267, Wadi Al Safa 4, Dubailand. Open 7 days a week 10AM-10PM. School code: HLIS-000. Appointments available online at trutex.ae.
• SumeruminorChannel Partner/ Reseller/ DistributorOfficial uniform supplier for Years 7-11 secondary students. Retail store at J3 Mall, Shop 3, 1st Floor, Al Wasl Road, Umm Suqeim 2. Open Mon-Sat 10AM-6PM, closed Sunday.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HartlandIntl
• Facebookfacebook.com/Hartlandinternationalschool
• LinkedInlinkedin.com/company/hartland-international-school

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartland International School