Brickfields Consulting

What Brickfields Consulting does

Brickfields Group (trading as Brickfields Consulting) is a Sydney-headquartered property research and strategy consultancy founded in 2011. The firm combines bespoke consulting services with two proprietary technology products: Prescient, a SaaS-style real-time customer sentiment platform built around an internal NPS+ methodology that measures satisfaction, loyalty and conversion tailored to individual property sectors, and PrecisionBUYR, a tool that delivers refined selections of high-value prospects to property financiers and developers. The technology stack combines quantitative surveys, qualitative feedback capture, AI-powered NLP commentary analysis, and cross-sector benchmarking, with the firm claiming over 30 years of collective property-sector experience.

Its customers are predominantly enterprise property owners, developers, financiers and infrastructure operators across Australia, the UK and Canada, serving verticals such as commercial office, retail, mixed-use, transport (Sydney Airport, Cross River Rail), education (Queensland University of Technology), and government (City of Sydney). The client list spans major real estate groups including Brookfield, Lendlease, Mirvac, GPT, Charter Hall, Dexus, Stockland, QIC, ISPT, AXA Investment Managers, and Landsec.

The business model blends project-based professional services (consulting engagements on place value, positioning, experience strategy, and stakeholder engagement) with recurring subscription revenue from the Prescient platform (and to a lesser extent PrecisionBUYR). Go-to-market is principally senior-led enterprise field sales, supported by thought leadership content, direct client onboarding onto Prescient, and partnerships with technology and branding providers. The firm operates from offices in Sydney (Chippendale), Melbourne, and London, and reports a footprint of 410+ delivered projects, 100+ clients, 50,000+ annual sentiment responses, and 220+ monitored places spanning over 70 million square metres of property assets.

Name

Brickfields Consulting

Legal name

Brickfields Group

Website

https://brickfields.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Brickfields Group is a Sydney-headquartered property research and strategy consultancy that combines specialist consulting with the proprietary Prescient sentiment platform and PrecisionBUYR prospect tool, serving enterprise property owners, developers, financiers, and infrastructure operators across Australia, the UK, and Canada.

Ownership category

akta.pro rank

Product category

Property Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Property consulting services
• Customer sentiment research
• Place strategy advisory
• Real estate experience design
• Property market research

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: Custom consultancy services providing strategic guidance on place value, customer insights, and experiential strategy for property clients. Projects include stakeholder engagement, market positioning, experience strategy, and place value proposition development.
2. Prescient Platform Subscription: SaaS-style platform providing real-time customer sentiment insights on a subscription basis. Enables property professionals to benchmark performance, track customer satisfaction, and receive AI-powered analytics.
3. PrecisionBUYR Tool: Tool delivering refined selection of high-value prospects for financiers and developers, likely on a subscription or per-use basis.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brickfields Consulting is a property research and strategy advisory firm that helps property owners, developers, financiers, and infrastructure operators understand customer sentiment and develop place, brand, and activation strategies. The firm delivers bespoke consulting engagements supported by two proprietary technology platforms — Prescient (customer experience/sentiment monitoring) and PrecisionBUYR (prospect selection across 33 markets) — which provide clients with continuous data, sentiment analytics, and buyer intelligence to inform development and asset decisions.

Product overview

Brickfields Group offers specialized products and services for the property sector focused on the relationship between people and places. The core product portfolio consists of two main platforms: the Prescient platform (real-time customer sentiment insights and benchmarking) and PrecisionBUYR (high-value prospect selection tool for faster sales). The company also developed C-BIT, a COVID-19 Business Impact Tracker created in collaboration with Skyfii. In addition to these products, Brickfields offers custom consultancy services for strategic guidance on unlocking the true value of place. Their tools leverage new technologies to measure visitor behaviors and perceptions, processing data to deliver intelligent diagnostic insights.

Differentiator

Problem solved

Functional benefit

Brands

• Prescient: Real-time customer sentiment insights platform for property professionals, providing benchmarking features and NPS+ methodology for cross-sector property portfolio analysis.
• PrecisionBUYR

Products and services

• Prescient (customer experience and sentiment platform) Proprietary customer experience and sentiment platform from Brickfields that monitors and analyses customer sentiment for property owners, developers, financiers, and operators, providing continuous NPS-style insights, benchmarking, and visual dashboards to support portfolio-level decision-making.
• PrecisionBUYR (prospect selection tool and buyer database) Proprietary prospect selection tool and buyer database from Brickfields covering 33 markets, used by property developers, investors, and operators to identify, profile, and select target buyers and tenants, and to support development and asset strategy decisions.
• Strategic property research and consulting Bespoke strategic property consulting from Brickfields covering customer research, brand strategy, customer experience strategy, place activation strategy, design quality assessment, and property market analysis for property developers, owners, financiers, transport operators, and government clients across Australia, New Zealand, and the UK.

Quantifiable outcome

• +11% uplift in customer sentiment
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SkyfiicoreTechnology or IntegrationCollaboration with Skyfii to develop the COVID-19 Business Impact Tracker (C-BIT), a research product tracking tenant and customer sentiment during the pandemic. The partnership combined Brickfields' research expertise with Skyfii's technology infrastructure to deliver monthly sentiment tracking for retail and commercial property owners.
• HundredweightcoreStrategic or Co-development PartnerCollaborative partnership with Hundredweight (branding agency) on property projects. Notably worked together on 101 Collins Street repositioning for AXA Investment Managers, where Hundredweight delivered brand identity for the RISE wellness concept while Brickfields provided customer research and strategic development.
• Pavilion PartnersminorOthersListed as a linked partner on the Brickfields website footer. Nature of partnership is not explicitly detailed in available source material.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Urbis: Australian property advisory and strategy consultancy providing research, economics and place-making advice to property owners, developers and government — directly comparable to Brickfields' core consulting offering and customer base.

Broad incumbents

• Savills: International real estate advisor with research, consultancy and tenant experience practices serving institutional property owners and developers — comparable client base and advisory remit to Brickfields.
• Cushman & Wakefield: Global commercial real estate services firm providing research, advisory and technology-enabled insights to occupiers and investors, with overlapping customer experience and asset repositioning mandates.
• CBRE Group: Global real estate services firm offering research, advisory and technology solutions to property investors and occupiers — directly comparable client set, with research and analytics capabilities that can substitute for Brickfields' services.
• Qualtrics: Enterprise customer experience and experience management platform with benchmarking and sentiment analytics — broader than Brickfields but competes for the same customer experience budgets at large property owners.
• Knight Frank: Global real estate consultancy offering research, advisory and asset strategy services to investors and developers, including customer and occupier experience work that intersects Brickfields' mandate.
• JLL (Jones Lang LaSalle): Global real estate services firm with advisory, research and technology offerings (including JLL Spark and experience consulting) that overlap with Brickfields' property strategy and customer insight work, though as part of a much broader portfolio.

Emerging players

• Placer.ai: Location intelligence platform providing foot traffic and audience analytics for retail, commercial real estate and venues — overlaps with Brickfields' place performance and benchmarking use cases at a technology layer.
• GeoLytix: UK-based location analytics consultancy serving retailers and property owners with predictive and catchment analytics — comparable cross-sector benchmarking and retail property insight offering to Prescient.
• Skyfii: ASX-listed location analytics and customer data platform for venues and property; already a Brickfields partner on C-BIT and competing in the same place-based sentiment and visitor analytics space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Brickfieldsconsulting
• LinkedInlinkedin.com/company/brickfields-consulting
• Instagraminstagram.com/brickfields_consulting
• Xx.com/brickfields_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickfields Consulting