GERIMPORT

What GERIMPORT does

GERIMPORT S.L. is a privately held Spanish importer, developer, and wholesale distributor of multi-price home products, headquartered in Beniel (El Mojón), Murcia, and serving primarily the Spanish and Portuguese markets with a stated customer base of more than 4,000 B2B clients across Europe. Founded around 1990–1993, the company sources, brands, and distributes home goods across eight proprietary brand lines — Decorlife (decoration), Bath&Go, Kitchen&Go, Play Me (toys), GPapel (stationery), Enjoy (outdoor/garden/summer), ByLito (artificial flowers and plants), and Gxmas (Christmas, with 10,000+ references) — totaling more than 30,000 active SKUs with daily new product introductions. Distribution operates through a dedicated field sales force, a B2B online catalog (catalogo.gerimport.com), and a 6,000 m² professional showroom in Valdemoro, Madrid; the company also participates in major European trade fairs (ChristmasWorld and Ambiente in Frankfurt).

The commercial model is wholesale B2B: GERIMPORT sells in bulk to multi-price stores, variety stores (bazares), and independent retailers who resell to end consumers, with pricing not publicly disclosed and accessible only to professional clients. The revenue engine is therefore transaction-based wholesale distribution, supported by 75,000 m² of logistics infrastructure in Murcia, eight-language website localization (Spanish, English, Portuguese, Italian, French, German, Dutch, Chinese), and an 8-brand portfolio that provides margin capture versus unbranded commodity imports. The customer base is highly fragmented across SMB retailers, and the company shows no venture capital, institutional investors, or public listing.

Strategically, GERIMPORT is executing a measured internationalization and consolidation play: it incorporated ÁNGEL TOMÁS, S.A. (ATOSA) of Santomera (Murcia) into its business group in May 2026, launched a new multilingual corporate website in mid-2025, and continues to invest in showroom, trade fair, and catalog capabilities. There is no disclosed AI, software platform, or technology product — the company operates as a traditional distribution business where competitive advantage is derived from sourcing scale, brand ownership, logistics footprint, and trade relationships rather than digital or data assets.

Name

GERIMPORT

Legal name

GERIMPORT S.L.

Website

https://gerimport.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wholesale Home Goods Distribution

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF), Games & Puzzles Distribution (CRAOAMAB)

Keywords

• Multi-price wholesale distribution
• Import and distribution
• Home products wholesale
• Bazares retail supply
• Christmas decoration wholesale

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution: GERIMPORT generates revenue primarily through wholesale distribution of multi-price home products to retailers and multi-price stores (bazares) across Spain, Portugal, and Europe. The company imports, develops, and distributes products under its own brands, selling in bulk to business customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GERIMPORT imports, develops, and wholesale-distributes more than 30,000 multi-price home product references across eight proprietary sub-brands (Decorlife, Bath&Go, Kitchen&Go, Play Me, GPapel, Enjoy, ByLito, and Gxmas), supplying multi-price retailers and bazares in Spain, Portugal, and other European markets. Distribution is delivered through dedicated commercial representatives, a multi-language online B2B catalog, and a 6,000 m² professional showroom in Valdemoro, Madrid, backed by 75,000 m² of logistics infrastructure.

Product overview

GERIMPORT is a multi-price import and distribution company serving the home products market in Spain and Portugal for over 30 years. The company operates through eight distinct sub-brands covering home categories including decoration (Decorlife), bathroom (Bath&Go), kitchen (Kitchen&Go), toys (Play Me), stationery and office supplies (GPapel), outdoor and garden (Enjoy), artificial flowers and plants (ByLito), and seasonal Christmas products (Gxmas). With a portfolio exceeding 30,000 product references and daily new arrivals, the company serves both retail businesses and end consumers through its physical showroom in Madrid and online catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Decorlife: Brand offering the best selection of home decoration products.
• Bath&Go
• Kitchen&Go
• Play Me
• GPapel
• Enjoy
• By Lito
• Gxmas

Products and services

• Decorlife home decoration brand

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ATOSA (Ángel Tomás, S.A.)minorStrategic or Co-development Partner · 11 May 2026On May 11, 2026, GERIMPORT S.L. announced the incorporation of ÁNGEL TOMÁS, S.A. (ATOSA), a company based in Santomera (Murcia), into its business group. This represents an acquisition rather than a traditional partnership, expanding GERIMPORT's operational footprint in the Murcia region.
• AJE Murcia (Asociación de Jóvenes Empresarios)minorStrategic or Co-development PartnerGERIMPORT collaborated with AJE Murcia on an employment plan initiative, hosting participants from their employment program in company facilities to promote employability and connect job seekers with the business environment.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Miniso Group: Miniso is a Chinese-founded global variety retailer offering multi-category home, lifestyle, beauty, and stationery products at low price points, with growing presence across Europe. Overlaps significantly with GERIMPORT's categories (decor, kitchen, stationery, toys) and competes with both the company's retail customers and its sourcing approach (direct Asia-sourced low-cost items).
• JYSK: JYSK is a Danish-founded home furnishings retail chain with thousands of stores across Europe, selling indoor and outdoor home goods (decor, furniture, garden, seasonal). Overlaps significantly with GERIMPORT's Enjoy (outdoor/garden) and Decorlife (home decoration) brand categories, serving similar Iberian consumers through organized retail.
• TEDi: TEDi is a German discount variety chain with thousands of stores across Germany and other European markets, selling multi-category home goods (decor, kitchen, stationery, seasonal) at very low price points. Comparable to GERIMPORT in product mix and target consumer, though operating retail rather than B2B wholesale; expands into Iberia over time could pressure the bazares channel.
• Søstrene Grene: Søstrene Grene is a Danish variety retail chain with several hundred stores across Europe, focused on multi-category home goods (interior, kitchen, stationery, crafts, seasonal) at low-to-mid price points. Directly comparable to GERIMPORT's portfolio categories and competes with its retailer customers for end consumers in Spain and Portugal.
• Action Holding: Action is Europe's largest non-food discount variety retailer with thousands of stores across Spain, Portugal, and the wider EU, selling multi-category home goods at low price points. While Action is retail (vs GERIMPORT's B2B wholesale), it directly competes for the same Spanish/Portuguese multi-price consumer spend and increasingly sources directly from manufacturers, threatening GERIMPORT's traditional distribution layer.
• Primark: Primark is an Irish-founded discount retail chain with growing presence across Europe (including Spain and Portugal) selling multi-category household goods and seasonal items at very low price points. While apparel-focused, its home/seasonal assortment competes for the same Iberian value-conscious consumer spending that drives GERIMPORT's retailer customers.
• Pepco Group: Pepco Group operates one of Europe's largest discount variety chains (Pepco, Dealz, Poundland) selling multi-category home goods across Spain, Portugal, and broader EU markets. Competes with GERIMPORT for end-consumer spend through organized retail channels and represents both a potential large B2B customer and a structural threat to the independent bazares channel.
• Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety retail chain with hundreds of stores across Europe (including Spain and Portugal), selling multi-category home decor, kitchen, stationery, toys, and seasonal items at low price points. Directly overlaps GERIMPORT's product categories and competes with its bazares customers for the same end-consumer wallet share.
• Kik Textilien & Non-Food: Kik is a German discount variety chain with thousands of stores across Europe offering multi-category low-price home goods (decor, kitchen, stationery, toys, seasonal). Comparable to GERIMPORT in category breadth and price positioning, representing organized retail competition for the same Iberian multi-price consumer spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gerimport

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GERIMPORT