IIB Institut

What IIB Institut does

IIB Institut is a privately held German market research and analytics firm specializing in the residential real estate sector. Founded in 1991 and headquartered in Schwetzingen with a secondary office in Berlin, the company operates three interconnected business divisions: Research (methodology and data foundation), Intelligence (AI-powered analysis tools), and Value Engineering (economic modernization consulting). It serves financial institutions, real estate companies, public administration, utilities, and professional services firms across Germany.

The company's core products include Wohnmarktanalyse (subscription-based property market analysis with postal-code-level granularity), ECO³ (renovation economics calculator addressing energy transition and stranded-asset risk), Wohnmarktbericht (custom regional market reports), and Wohnlagenkarte (nationwide location quality mapping at building-block level). These products are built on a proprietary database of approximately 10 billion data points covering German residential real estate transactions, rents, property characteristics, and location data. The technology stack combines hedonic pricing models, model-based analysis procedures that extend coverage into low-data regions, and modular AI agents configured via a central dashboard to augment human expertise in process automation, decision support, and documentation.

IIB Institut generates revenue through multi-tier subscription models. Wohnmarktanalyse ranges from €149/month (Compact, 50 lookups) to €1,040/month (Flat, unlimited); ECO³ ranges from €199/month (Research) to custom Flat pricing; Wohnmarktbericht and Wohnlagenkarte are priced on scope and license basis. The company employs approximately 30 people across two German locations and distributes products through direct B2B sales, iFrame embedding for white-label integrations, self-serve web dashboards, custom PDF reports, and a thought-leadership podcast (Lagebericht). Customer segments are diversified across financial services, real estate, public sector, and professional services, with no single dominant customer or segment disclosed.

Name

IIB Institut

Legal name

IIB Institut GmbH

Website

https://iib-institut.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

IIB Institut is a German market research firm providing data-driven property valuations, location quality mapping, and renovation economics for the residential real estate sector. It serves banks, real estate companies, municipalities, and consulting firms through subscription data products and AI-augmented analysis tools.

Ownership category

akta.pro rank

Product category

Real Estate Analytics Software

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Residential real estate analytics
• Property market analysis
• Hedonic valuation models
• Location intelligence
• Real estate market research

Headquarters

HQ city

Schwetzingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wohnmarktanalyse Subscription: Three-tier subscription model (Compact, Experts, Flat) providing monthly usage-based access to property analysis tools via iFrame and dashboard. Recurring monthly revenue with setup fees. Compact at €149/month + €590 setup; Experts at €400/month; Flat at €1,040/month.
2. ECO³ Sanierungsrechner Subscription: Three-tier subscription model for renovation analysis product. Research tier at €199/month + €390 setup; Standard at €590/month; Flat on request.
3. One-time Analysis: Individual property analysis without ongoing contract for point-in-time assessments, available via wohnmarktanalyse.de portal.
4. Wohnmarktbericht (Market Reports): Custom regional market reports priced based on scope and region. Individual pricing upon request, typically sold as annual subscriptions or one-time reports.
5. Wohnlagenkarte License: License-based access to location mapping product for investors, appraisers, municipalities, and housing companies. Delivered via login portal with licensing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

IIB Institut is an independent German residential real estate research institute that builds and licenses data-driven market analysis, valuation, and location assessment products. Its core offering combines a proprietary georeferenced residential data set with hedonic and econometric models, delivered as software tools (e.g., Wohnmarktanalyse, ECO³), standardized reports (Wohnmarktbericht, Wohnlagenkarte), and bespoke consulting through its Research, Intelligence, and Value Engineering divisions.

Product overview

IIB Institut offers a platform-plus-services architecture centered on residential real estate market research and analysis in Germany. The core offering spans four main products: Wohnmarktanalyse (property market analysis with model-based valuations), ECO³ (renovation calculator for modernization strategies), Wohnmarktbericht (regional market reports), and Wohnlagenkarte (nationwide location quality mapping). These products are built on three interconnected business divisions: Research provides the data foundation and econometric models; Intelligence translates these into AI-supported digital agents and dashboards; Value Engineering applies the tools to economic modernization decisions. The system is designed for consistency—all products share the same data, methods, and quality standards across Research, Intelligence, and Value Engineering workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Wohnmarktanalyse: Property analysis product providing insights into supply, demand, and price development at postal code level with model-based procedures.
• ECO³
• Wohnmarktbericht
• Wohnlagenkarte
• Lagebericht

Products and services

• Wohnmarktanalyse Residential property market analysis software suite providing market data, pricing insights, and valuation support for banks, real estate companies, and public-sector clients.
• ECO³ Valuation and automation engine applying IIB Institut's econometric and hedonic models to support automated residential property valuation and analysis workflows.
• Wohnmarktbericht Standardized residential property market report product delivering market overviews, trends, and price analysis for defined geographies.
• Wohnlagenkarte Residential location map product visualizing residential quality, location tiers, and market data at granular geographic levels.
• Lagebericht Podcast Location report podcast presenting IIB Institut's residential market analyses and location insights in audio format for professional audiences.
• Research Division Services Bespoke residential real estate research engagements delivered by IIB Institut's Research division, covering market studies, demand analyses, and tailored research for institutional clients.
• Intelligence Division Services Data and analytics services delivered by IIB Institut's Intelligence division, providing clients with curated residential market data, dashboards, and analytical outputs.
• Value Engineering Services Consulting and advisory engagements delivered by IIB Institut's Value Engineering division, focused on applying the institute's valuation models and market data to client-specific real estate decisions.

Quantifiable outcome

• 10 billion data points in database enabling comprehensive market coverage
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• bulwiengesa AG: bulwiengesa is one of Germany's leading independent real estate market research and consulting firms, producing residential and commercial market reports, location analyses, and valuation data for institutional investors and public-sector clients. It is the most direct like-for-like competitor to IIB Institut in Germany, overlapping in research products, target customers (banks, municipalities, asset managers), and B2B market report subscription models.
• FlowFact GmbH: FlowFact is a German CRM and property data platform serving real estate agents, banks, and housing companies with market data integrated into sales workflows. It competes with IIB's iFrame-embedded Wohnmarktanalyse offering by bundling property market intelligence into agent-facing software used across the German real estate industry.
• Sprengnetter Real Estate Analytics: Sprengnetter is a German PropTech/data firm focused on automated property valuation, market analysis, and real estate value management software for banks, appraisers, and brokers. It overlaps with IIB's Wohnmarktanalyse and ECO³ products, particularly in credit decision support, valuation, and renovation analytics for the German residential market.
• empirica regio: empirica regio is a German real estate research institute offering property market data, location ratings, and regional analyses for the German housing market. Comparable to IIB's Wohnlagenkarte and Wohnmarktanalyse products, it serves similar banking, public-administration, and real estate customers with data-driven market assessments.
• Value AG: Value AG is a German data-science-driven property valuation and market analytics company producing automated valuation models (AVMs) and real estate market data for banks and insurers. It directly competes with IIB's hedonic valuation and Wohnmarktanalyse products in collateral valuation, credit decisions, and portfolio monitoring workflows.

Broad incumbents

• JLL (Jones Lang LaSalle): JLL is a global real estate services and investment management firm whose Capital Markets Research and residential analytics lines produce market data, indices, and valuation tools for institutional clients. JLL competes broadly with IIB's Wohnmarktbericht and Wohnlagenkarte product lines for institutional real estate customers, but operates across asset classes and geographies.
• Savills: Savills is a global real estate advisory firm producing research, market analysis, and valuation services for institutional clients across residential and commercial markets. Comparable to IIB as a broader global research player targeting banks, investors, and public-sector clients, though with a less specialized German residential focus.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm whose EMEA research division publishes market reports and indices used by banks, asset managers, and developers. Comparable to IIB as a larger incumbent offering research and data products to an overlapping institutional customer base, though operating at much greater breadth and scale.
• CBRE Group: CBRE is a global commercial real estate services firm with a large research division producing market reports, indices, and data products for institutional real estate clients. CBRE's EMEA research publications and data tools overlap with IIB's B2B market research offerings but address a broader commercial/office/global market rather than specializing in German residential.
• Colliers International: Colliers is a global commercial real estate services firm with research and consulting practices serving institutional investors, banks, and public-sector clients. Comparable as a broader incumbent offering research-driven market intelligence and valuation advisory to overlapping customer segments across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lagebericht_podcast
• Xx.com/iib_institut

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIB Institut