Corporate Live

What Corporate Live does

Corporate Live, Inc. (formerly Corporate Sound, founded 1996 in Grand Rapids, Michigan) is a privately held live event design and production services company headquartered in Kentwood, Michigan. It provides turnkey audio, video, lighting, and rigging (AVL+R) services along with creative event design, producing events ranging from intimate gatherings to audiences exceeding 100,000 people. The company is structured as five integrated service lines — Audio Production, Video Production, Lighting Design, Rigging, and full Live Event Design and Production — supported by its own equipment warehouse housing production gear accumulated over three decades (JBL VTX V20 Line Array, LED moving fixtures, multi-camera setups, truss and motor systems, Vectorworks, Smaart, and 3D virtual modeling tools). The team of 11–50 employees includes a 20+ year-tenured operations core and is led by President/CEO Dave Winkler following the March 2025 passing of founder Paul Winkler.

The company serves four primary vertical segments: corporate organizations (conferences, product launches, fashion shows, town halls), educational institutions (commencements, concerts, orientations), entertainment/festival producers (outdoor concerts, music festivals, comedy festivals), and political campaigns. Its go-to-market is sales-led, blending direct end-client engagement with channel partnerships through regional event producers (Captus Creative, Eleven Eleven Events, KBOgroup, The Scheidel Group, others). Revenue is generated through project-based, quote-based professional services engagements with no public pricing tiers; costs vary by event scope, equipment, personnel, venue, and travel. Marquee references include Wolverine Worldwide (across all shoe brands), Gordon Food Service, Frederik Meijer Gardens (exclusive provider since inception), Grand Valley State University (30+ events), Detroit Jazz Festival, B-93 Birthday Bash, and presidential campaigns for Obama and Kerry. Geographic focus is West Michigan and the broader Midwest, with national deployment capability for large-scale corporate and political events.

Name

Corporate Live

Legal name

Corporate Live, Inc.

Website

https://corporatelive.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Live is a privately held live event production company in Kentwood, Michigan, providing turnkey audio, video, lighting, and rigging services for corporate, educational, entertainment, and political clients across the Midwest and nationally.

Ownership category

akta.pro rank

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

akta.pro secondary industries

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Live event production
• Audio engineering services
• Event lighting design
• Video production services
• Event rigging services

Headquarters

HQ city

Kentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Live Event Production Services: Project-based live event production services including audio, video, lighting, and rigging. Services range from intimate gatherings to events with audiences exceeding 100,000 people. Pricing is quote-based and tailored to each event's specific equipment and staffing requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Corporate Live provides turnkey live event design and production services encompassing audio, video, lighting, and rigging for events ranging from intimate gatherings to audiences exceeding 100,000 people. The company supports the full event lifecycle from creative concept and equipment provisioning through staffing and on-site execution, serving as the technical production backbone for corporate, educational, non-profit, political, and entertainment clients.

Product overview

Corporate Live is a live event production and design services company offering turnkey event solutions. The company operates as a unified service offering rather than a platform-plus-modules architecture. The core portfolio consists of five interconnected service areas: Audio Production Services, Video Production Services, Lighting Design Services, Rigging Services, and Live Event Design and Production. These services work together to deliver complete live event experiences, from initial concept and creative design through technical execution. The company's 'Three Cs' methodology—Create, Communicate, and Captivate—frames how these services integrate to serve clients ranging from intimate gatherings to audiences of 100,000+ people.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Events reaching 100,000+ attendees successfully produced for presidential campaigns
• +2 more outcomes

Named customers22 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Captus CreativecoreChannel Partner/ Reseller/ DistributorProducer and collaborator on multiple events including B-93 Birthday Bash, Grand Valley State University Presidents Ball and commencement ceremonies, Metro Health dinners, Muskegon Bike Time, and Live Arts events. Corporate Live provides audio and AV support while Captus Creative handles overall event production.
• Eleven Eleven EventscoreChannel Partner/ Reseller/ DistributorEvent production partner for Wolverine Worldwide Merrell brand conferences and Economic Club of Grand Rapids annual events. Eleven Eleven Events produces these events and contracts Corporate Live for all live event production services.
• Aerial EnterprisesminorChannel Partner/ Reseller/ DistributorDetroit-area staging company that calls on Corporate Live for audio support at major events including Dawn Keepers worship services and Detroit Jazz Festival.
• Levitation StagingminorChannel Partner/ Reseller/ DistributorPolitical staging company that invited Corporate Live into John Kerry campaign stops (2004) and Obama campaign events (2008), providing large-scale rally audio support.
• West River Light and SoundminorChannel Partner/ Reseller/ DistributorStaging company in Central Michigan that calls Corporate Live to supplement gear for events like The Band Perry concert at Central Michigan University.
• KBOgroupminorChannel Partner/ Reseller/ DistributorEvent producer that uses Corporate Live's AV systems for Gordon Food Service annual events and collaborates on LaughFest comedy festival.
• The Scheidel GroupminorChannel Partner/ Reseller/ DistributorProducer for Wolverine Worldwide showroom project and Kendall College Body of the Arts event. Partnered with Corporate Live to create showroom for presenting shoes to global partners.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Freeman: Global brand experience company producing trade shows, corporate events, and exhibitions with full-service AV production capabilities. Comparable in corporate/festival event production scope though Freeman operates primarily through trade show and exhibition channels.
• Production Resource Group (PRG): One of the largest global providers of entertainment and event technology solutions including audio, video, lighting, and rigging. Directly comparable to Corporate Live's core service offering but at vastly larger scale, serving concerts, theater, corporate events, and broadcasts worldwide.
• Clair Global: Major audio and event production company serving concerts, festivals, corporate events, and broadcast with comprehensive AVL capabilities. Overlaps directly with Corporate Live's audio/video/lighting services for concerts, festivals, and corporate productions.
• Encore Global (formerly PSAV): Largest provider of event technology, production, and venue services for hotels, convention centers, and corporate meetings. Comparable to Corporate Live's corporate event focus but operates at vastly larger scale with venue partnerships.
• Solotech: North American provider of AV production, equipment sales, and integration services for live events, concerts, and corporate clients. Comparable to Corporate Live in service mix (audio, video, lighting, rigging) with similar project-based engagement model.

Direct peers

• LD Systems: Texas-based live event production company providing audio, lighting, video, and staging for concerts, corporate events, and festivals. Closely comparable to Corporate Live in service portfolio and project-based event production model with similar mix of regional and national reach.
• ATK Audiotek: Live event audio production company specializing in large-scale concerts, broadcast events, and corporate productions including political events. Comparable to Corporate Live's high-end audio capabilities for 100,000+ scale productions.
• AVFX: Northeast US-based audio visual production company serving corporate events, conferences, and live productions with audio, video, and lighting services. Direct comparable in customer segment (corporate, educational) and service offering to Corporate Live.
• ShowPro: Event production company providing audio, lighting, staging, and video for concerts, corporate events, and festivals across multiple US markets. Comparable in service offering, customer segments (corporate, festivals, educational), and project-based pricing.
• Onstage Systems: Texas-based full-service event production company offering audio, lighting, video, and rigging for concerts, corporate events, and special productions. Direct comparable to Corporate Live's turnkey live event production model with similar customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CorporateLiveInc
• LinkedInlinkedin.com/company/corporate-live-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Live