DoganBurda Dergi

What DoganBurda Dergi does

DoganBurda Dergi, operating under the corporate brand Big Media & Technology (legal name: Big Media & Technology), is a Turkish media publishing company headquartered in Istanbul (Sisli) that operates a portfolio of 88 print publications and 21 websites spanning fashion, finance, lifestyle, and entertainment verticals. The portfolio includes internationally licensed titles such as ELLE Türkiye and locally established brands such as Capital Dergisi (economy and business), all distributed through monthly print editions via newsstands and bookstores across Turkey, and consolidated digitally through the BMag unified reading platform and mobile application. The company's value proposition centers on offering a single-subscription entry point to the full 88-title portfolio, complemented by advertising placements sold through a dedicated corporate sales team. The BMag platform represents the company's principal digital infrastructure, functioning as a multi-magazine digital library, and in 2026 was extended into original video content production via a partnership with Local21 Film (series 'Acısız').

The business model operates three revenue streams: recurring print and digital magazine subscriptions, BMag digital subscriptions (monthly billing), and advertising revenue from enterprise brand clients purchasing placements across both print and digital properties. Distribution is dual-channel: self-serve consumer subscriptions through the BMag app and website (bmag.com.tr), and retail print distribution across Turkey. The company is registered with Turkey's MKK (Central Securities Depository of Turkey) and maintains investor relations pages and corporate governance disclosures, indicating a publicly registered equity structure despite the firmographic ipo_status of 'private'. Founded in 1988 with 501-1000 employees as of the input period, the company targets three primary audience segments: fashion and lifestyle readers (ELLE), finance and business professionals (Capital), and a generalist consumer audience consuming across the broader 88-title portfolio.

Customer and revenue evidence is thin: no named enterprise advertiser logos are disclosed, no revenue figures are explicitly broken down by stream, and detailed pricing is not publicly available (advertising rates are quoted on a contact basis via the dedicated 'Reklam Tarifesi' page). Recent strategic activity pivots toward video streaming (BMag original series), brand-experiential marketing (ELLE x Citroën AMI), and continued monthly publication cadence, while financial metrics suggest a business in revenue compression (reported revenue declining ~33% from 2024 to 2025) with sustained EBITDA losses and widening net losses across the most recent reporting periods.

Name

DoganBurda Dergi

Legal name

Big Media & Technology

Website

https://doganburda.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DoganBurda Dergi (Big Media & Technology) is a Turkish media publishing company operating 88 print publications and 21 websites across fashion, finance, and lifestyle, serving Turkish consumers through monthly subscriptions and the BMag unified digital platform, with revenue from subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Consumer Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Magazine publishing
• Digital publishing platform
• Consumer magazines
• Advertising media
• Subscription content

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Physical and digital magazine subscriptions across 88 publications covering fashion, finance, lifestyle, and other content categories.
2. Digital Subscriptions: BMag digital platform offering digital access to all publications via subscription model with mobile application.
3. Advertising Revenue: Advertisement placements across print and digital publications, with dedicated advertising rate cards and sales team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DoganBurda Dergi, operating under the Big Media & Technology brand, publishes a portfolio of 88 magazine titles and 21 websites spanning fashion, lifestyle, finance, and general interest categories. Its flagship brands include ELLE Türkiye and Capital Dergisi. The company distributes content through both print magazines and the BMag digital reading platform and mobile application, which provides unified digital access to its full publication portfolio along with original video content.

Product overview

Big Media & Technology operates a portfolio of 88 print publications and maintains 21 websites, offering magazines across fashion, finance, lifestyle, and various other content categories. The company provides both print and digital publishing options through its flagship BMag digital platform, which functions as a unified digital library enabling single-touch access to all publications. The portfolio includes prominent titles such as ELLE Türkiye (fashion/lifestyle) and Capital Dergisi (economy/business), alongside other magazine publications. BMag also features original video content including series productions, expanding beyond traditional publishing into video streaming.

Differentiator

Problem solved

Functional benefit

Brands

• ELLE Turkey: Fashion and lifestyle magazine published by Big Media & Technology
• Capital Turkey
• BMag

Products and services

• BMag Digital Platform Digital reading platform and mobile application that provides single-touch access to all 88 Big Media & Technology publications, serving as a unified digital library for consumers across web and mobile devices.
• ELLE Türkiye Monthly fashion and lifestyle magazine covering fashion, beauty, culture, and lifestyle topics for Turkish readers, available in print and digital editions.
• Capital Dergisi Economy and business magazine covering financial news, market analysis, and economic research for Turkish business readers and finance professionals.
• Big Media Yayınları Portfolio Portfolio of 88 print publications and 21 websites spanning fashion, finance, lifestyle, and various interest categories, serving diverse Turkish reader segments.
• Acısız Original Series Original streaming-style video series produced for the BMag digital platform, expanding the company's content offering beyond print publishing into original video entertainment for subscribers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local21 FilmcoreStrategic or Co-development Partner · 6 February 2026Production partnership for original video content on BMag platform. Local21 Film produced the original series 'Acısız' (Painless), now streaming exclusively on BMag. This partnership demonstrates the company's investment in original video content to differentiate its digital platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Axel Springer: German media group that has reshaped itself from print-heavy publishing into a digital media business (including acquisitions of Politico, Business Insider). Useful as a benchmark for the print-to-digital pivot DoganBurda is pursuing via BMag.
• Mondadori Group: Italian multi-category publisher operating books, magazines, and retail across lifestyle and business titles. Comparable in scope to DoganBurda's cross-category portfolio model in another European market.
• Bauer Media Group: European diversified publisher with hundreds of magazine titles across lifestyle, women’s, and entertainment categories plus a growing digital/podcast business. Closest European peer by category spread and print-to-digital transition approach.
• Condé Nast: Global publisher of ELLE and other premium fashion/lifestyle titles. As the brand owner licensing ELLE Türkiye to DoganBurda, it shares the same fashion-lifestyle content franchise and comparable subscription-plus-advertising model.
• Hearst Magazines: US-headquartered global magazine media group operating a large multi-category portfolio across fashion, lifestyle, business, and news. Provides a peer benchmark for cross-category magazine publishing at scale with simultaneous print and digital operations.
• Lagardère (Lagardère News / Hachette Filipacchi): French-headquartered media group holding the ELLE brand globally along with other magazine assets. Comparable as both an ELLE licensor/competing publisher and as a multi-title European magazine operator.

Emerging players

• Future plc: UK-based publisher that has scaled a multi-vertical digital subscription/e-commerce content model. Relevant as a peer for the BMag digital platform strategy and for benchmarking diversification beyond print.

Direct peers

• Burda Media: German-based diversified magazine publisher and joint-venture partner in DoganBurda. Operates a parallel portfolio of lifestyle, fashion, and consumer titles across Europe with both print and digital subscription models, making it a near-direct comparability fit.
• Doğan Yayınları (Doğan Media): Turkish media group and the other JV partner in DoganBurda. Operates newspapers, magazines, and digital media properties for the same Turkish audience and ad market, serving as the closest domestic comparator.

Regional players

• Mercan Yayınları: Independent Turkish publisher producing consumer and lifestyle magazines in the same domestic market, offering a regional benchmark for advertising pricing, newsstand dynamics, and competitive overlap within Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/doganburda
• LinkedInlinkedin.com/company/doganburda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoganBurda Dergi