Penthouse Pool and Lounge

What Penthouse Pool and Lounge does

Penthouse Pool and Lounge (legal name: Penthouse Pool Lounge) is a private, membership-based rooftop pool club operating three seasonal venues in the Washington, D.C. metropolitan area: U Street, The Yards, and Reston. The company offers premium pool access with cabana, day bed, and sun lounger rentals, complemented by a full-service bar and seasonal food menu. Pool membership is bundled within VIDA Fitness's All Access membership, and reservations are managed through the VIDA App, which also supports QR code-based mobile food and beverage ordering to designated seats.

The business operates on a multi-stream revenue model. Recurring revenue comes from pool memberships tied to VIDA Fitness subscriptions, while transactional revenue is generated from rental reservations (sun loungers, day beds, cabanas with F&B minimums of $75-$300), guest passes ($25 weekday, $35 weekend), and on-site food and beverage sales. An additional revenue stream comes from full-service event hosting and catering, accommodating corporate gatherings, weddings, and private parties for up to 300 guests per venue.

The company is a brand within the Urban Adventures Companies portfolio, alongside VIDA Fitness, VIDA Pilates, Aura Spa, Bang Salon, and SweatBox. Operations are seasonal (May through September, weather-dependent), with a 21+ age requirement. The company has no disclosed funding rounds, parent company ownership stake, or public financial reporting. It was actively taking reservations for the 2025-2026 pool season as of the latest available data.

Name

Penthouse Pool and Lounge

Legal name

Penthouse Pool Lounge

Website

https://penthousepool.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Penthouse Pool and Lounge operates three seasonal rooftop pool clubs (U Street, The Yards, Reston) in the DC metro area, offering premium pool access, cabana and day bed rentals, and event hosting for VIDA Fitness members and private guests.

Ownership category

akta.pro rank

Product category

Rooftop Pool Club & Hospitality

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Rooftop pool club
• Pool membership
• Rooftop event venue
• Outdoor leisure hospitality
• Pool and lounge

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pool Membership: Pool membership included as part of VIDA Fitness All Access membership, with options for new member packages
2. Rental Reservations: Revenue from Cabana, Day Bed, and Sun Lounger rentals with associated Food & Beverage minimums
3. Event Hosting & Catering: Full-service catering for corporate gatherings, weddings, private parties with chef-curated menus, craft cocktails, and flexible packages hosting up to 300 guests
4. Guest Passes: Weekend (Peak) Guest Passes at $35 and Weekday/Evening (Off Peak) Guest Passes at $25
5. Food & Beverage Sales: Full-service bar and seasonal menu items with mobile ordering

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Penthouse Pool and Lounge operates a membership-based rooftop pool club concept across three locations in the Washington DC metro area (U Street, The Yards, and Reston Station). The company sells pool memberships, day and guest passes, food and beverage service, and private event hosting with catering in a 21+, seasonal (May–September) environment. The offering is integrated with VIDA Fitness under the Urban Adventures Companies umbrella.

Product overview

Penthouse Pool and Lounge operates as a premium rooftop pool club with a single unified product offering across three locations in the Washington DC metropolitan area (U Street, The Yards, and Reston). The core experience includes pool access with lounge chairs, cabanas, and day bed rentals, bundled with an All Access VIDA Fitness membership. Add-on services include full-service event hosting and catering for private events up to 300 guests, with new member packages providing additional fitness and wellness benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Membership Recurring paid membership providing access to the rooftop pool and lounge facilities at Penthouse Pool and Lounge locations for individual adult members during the May–September season.
• Day and Guest Passes Single-visit access passes for non-members and guests, priced at $25–$35, granting entry to the pool and lounge for a defined day or visit.
• Rooftop Event Hosting & Catering Private and corporate event rental of the rooftop pool and lounge venues, including catering and food and beverage service. Targeted at event organizers and corporate planners.
• Pool and Lounge Rentals Reservation-based rental of pool and lounge areas at the rooftop venues, available to guests and members via the VIDA App and online booking.
• Food and Beverage Service On-site food and beverage service offered at each rooftop pool location, with QR code ordering available for guests and members.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VIDA FitnesscoreStrategic or Co-development PartnerVIDA Fitness is the parent company and host of Penthouse Pool Club. The pool facilities are located within VIDA Fitness locations, and pool membership is included as part of VIDA Fitness All Access membership. Members use the VIDA App for reservations and can upgrade their membership online.
• Aura SpaminorOthersPart of of the VIDA Fitness wellness ecosystem listed as a related partner on the Penthouse Pool website.
• Bang SalonminorOthersPart of the VIDA Fitness wellness ecosystem listed as a related partner on the Penthouse Pool website.
• VIDA PilatesminorOthersPart of the VIDA Fitness wellness ecosystem offering included in new member packages as 3 VIDA Pilates Private Sessions or 6 Group Classes.
• SweatBoxminorOthersPart of the VIDA Fitness wellness ecosystem listed as a related partner on the Penthouse Pool website.
• Urban Adventures CompaniesminorOthersPart of the VIDA Fitness affiliated companies listed as a related partner on the Penthouse Pool website.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• W Hotels (Marriott): Global luxury lifestyle hotel brand with signature "Wet Deck" rooftop pool experiences and DJ programming across major cities. Comparable as a larger incumbent offering rooftop pool + bar + event experiences as part of a broader hotel portfolio.
• Dream Hotels: Boutique hotel group (Dream Downtown, Dream Midtown) with rooftop pools, bars, and event venues positioned for nightlife and private events. Comparable rooftop pool + lounge + events product at a smaller scale than major chains.
• Mr. C Hotels: Boutique hotel brand (Mr. C Beverly Hills, Mr. C Coconut Grove) with rooftop or signature pools and Italian-inspired lounges/events. Comparable boutique-hotel rooftop pool + lounge + private events concept.
• Encore Beach Club at Wynn Las Vegas: Dayclub at Wynn Las Vegas combining pools, cabanas, daybeds, full F&B and DJ-driven events for large-format crowds. Comparable premium dayclub/pool club operating model with cabana/daybed rentals and high-volume event hosting.
• Wet Republic Ultra Pool at MGM Grand: Dayclub/pool venue at MGM Grand Las Vegas offering poolside cabanas, daybeds, F&B service, and ticketed events. Directly analogous in product (cabanas, daybeds, F&B minimums, events) though at much larger resort scale.

Regional players

• The Darcy Hotel (Washington DC): Boutique hotel in Washington DC with an urban pool/lounge and event programming. Regionally comparable DC-market hospitality venue with pool, F&B and event components, though operating as a hotel rather than standalone club.
• The LINE Hotel DC: Boutique hotel in the DC metro (Adams Morgan) featuring rooftop bar/restaurant programming and event spaces. Regionally comparable DC-market hospitality venue blending lifestyle F&B, social programming, and events, though without the dedicated pool club focus.

Direct peers

• Soho House: Global members-only club operator (e.g., Soho Beach House) with rooftop pools, lounges, and full F&B programs serving an affluent urban membership — closely mirrors Penthouse's members-only, premium-pool-and-bar positioning and bundled ecosystem model.
• The Ned: Members' club and hotel concept with rooftop pools, bars, restaurants, and event spaces targeting professionals and social occasions. Comparable as a membership-based hospitality venue combining pool access, food & beverage, and private event hosting.
• The Standard Hotels: Boutique hotel brand (Standard High Line NYC, Standard Miami) known for rooftop pool decks and bars that function as day-to-night social venues. Directly comparable rooftop pool-and-lounge experience targeting a similar lifestyle-oriented, design-conscious crowd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/penthousepoolclub
• Instagraminstagram.com/penthousepool
• TikToktiktok.com/@penthousepool
• Xx.com/penthousepool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penthouse Pool and Lounge