BarraShopping
BarraShopping is a large Brazilian shopping mall complex in Barra da Tijuca, Rio de Janeiro, housing 700 retail stores, 100+ dining options, two medical centers, UCI Cinemas, HotZone amusement park, and 5,800+ parking spaces across 77,719 m², serving mass-market consumers and families under Multiplan ownership.
- Company typePrivate
- Founded1981
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BarraShopping does
BarraShopping is a large-scale shopping mall complex located in Barra da Tijuca, Rio de Janeiro, Brazil, founded in 1981 by Multiplan and operated as part of Multiplan's publicly traded (B3: MULT3) portfolio of shopping centers. The complex spans approximately 77,719.57 m² of leasable area across 1.2 kilometers, housing approximately 700 retail stores, over 100 gastronomy options across three food plazas, two integrated medical centers (Centro Médico I and II) with 40+ clinics and 150 doctors, UCI Cinemas with 18 screens, the HotZone indoor amusement park with 250+ attractions, family amenities (Espaço Família, Barra Kids), and over 5,800 parking spaces. The complex also integrates the NewYorkCityCenter entertainment and dining sub-complex (inaugurated 1999, integrated since 2003, revitalized in 2023) and the Centro Empresarial BarraShopping business center.
BarraShopping firmographics
Firmographics- Name
- BarraShopping
- Legal name
- BarraShopping
- Website
- https://barrashopping.com.br
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BarraShopping is a large Brazilian shopping mall complex in Barra da Tijuca, Rio de Janeiro, housing 700 retail stores, 100+ dining options, two medical centers, UCI Cinemas, HotZone amusement park, and 5,800+ parking spaces across 77,719 m², serving mass-market consumers and families under Multiplan ownership.
- Ownership category
- akta.pro rank
Where BarraShopping is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
BarraShopping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Tenant Leasing: The shopping mall generates primary revenue from leasing retail space to approximately 700 stores and tenants across fashion, services, and various retail categories.
- Gastronomy Tenants: Revenue from restaurant and food court operators, with over 100 gastronomy options including three food plazas and various restaurants.
- Parking Services: Over 5,800 parking spaces including 1,400 covered spots generate revenue through parking fees, with automated payment systems.
- Events and Entertainment: Revenue from hosting events, exhibitions (such as Mundo Pixar), cinema operations (UCI Cinemas with 18 screens), and entertainment attractions including HotZone amusement park.
- Medical Center Services: Two medical centers with 40+ clinics and 150 doctors generate revenue through healthcare facility leasing and services, including a 24-hour pediatric emergency room.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BarraShopping product offering
Product offeringCore offering
BarraShopping operates a large-scale shopping mall complex in Rio de Janeiro's Barra da Tijuca region, leasing retail space to approximately 700 stores, 100+ dining operators, and various service and entertainment tenants. The integrated complex spans 77,719.57 m² of leasable area and includes two medical centers, UCI Cinemas, HotZone amusement park, family amenities, and over 5,800 parking spaces. Revenue is generated primarily through tenant leases, parking fees, event hosting, and healthcare facility leasing under Multiplan ownership.
Product overview
BarraShopping is a large-scale shopping mall complex founded in 1981 by Multiplan. The core BarraShopping product is integrated with NewYorkCityCenter (entertainment complex with UCI Cinemas, gyms, and restaurants) and Centro Empresarial BarraShopping. The portfolio includes the main shopping mall (700 stores), medical centers (Centro Médico I and II with 40+ clinics), entertainment attractions (HotZone indoor park, UCI Cinemas, Mundo Pixar immersive experience, Barra Kids, Teatro Fábulas & Fantasias), dining options, and family amenities. The App Multi mobile application serves as the digital platform for customer services including loyalty programs, express entry, and various loan services.
Differentiator
Problem solved
Functional benefit
Brands
- NewYorkCityCenter: Integrated entertainment center with UCI Cinemas (18 screens including IMAX), Companhia Athletica gym, and 15+ restaurants. Inaugurated in 1999 and integrated into BarraShopping since 2003.
- Centro Médico BarraShopping
- Mercado da Praça XV
Products and services
- BarraShopping Mall Primary shopping mall with 700 stores across 1.2 kilometers, 100+ dining options, 5,800+ parking spaces, and 77,719.57 m² of leasable area. Serves Rio de Janeiro consumers seeking comprehensive retail, dining, entertainment, and family amenities.
- NewYorkCityCenter Integrated shopping and entertainment complex featuring 25+ stores, 15 restaurants, UCI Cinemas with 18 screens (including IMAX and UCI De Lux), and Companhia Athletica gym.
- Centro Médico BarraShopping Medical center with over 20 years of existence, housing 150 doctors across 40 clinics, laboratories, and 24-hour pediatric emergency services, distributed across two locations (Centro Médico I and II) with over 10,000 daily visitors.
- HotZone Amusement Park Indoor theme park with over 30 years of history offering 250+ attractions including simulators, arcades, and modern equipment. Open Monday-Saturday 12h-22h, Sunday 12h-21h. Also offers birthday party spaces and corporate event facilities.
- UCI Cinemas 18 modern cinema screens with capacity for 4,500+ people featuring cutting-edge sound and image technology. UCI De Lux screens offer exclusive ticketing, chaise longue seats, individual tables, and 3D 4K projection. One IMAX screen available.
- Mundo Pixar 2.0 Immersive Experience Immersive Disney Pixar experience featuring 12 themed rooms including Toy Story, Finding Nemo, Cars, Incredibles, Up, Monsters Inc., Inside Out, Coco, Luca, Elementos, Red, and A Bug's Life.
- Companhia Athletica Gym Complete and innovative gym located in the basement of NewYorkCityCenter, providing fitness experience with modern equipment. The only Cia Athletica location in Rio de Janeiro.
- Centro de Convenções (Convention Center) Convention center within the Medical Center featuring 150-person auditorium, 3 convertible meeting rooms, foyer, bathroom facilities, and kitchen. Available for medical professionals and businesses.
- Espaço Família (Family Spaces) Family comfort spaces with changing tables, nursing room with reclining chairs, feeding chairs, and microwaves. Located at Fraldário I (Lagoa level) and Fraldário II (Expansion near Portaria P).
- Mercado da Praça XV Traditional market concept bringing farmers market experience inside the shopping mall, inaugurated in 1994.
- Multi Mobile App Mobile application for shopping center services, one of the most highly rated and downloaded apps in the retail sector. Used for express entry without barriers, portable charger loans, family cart reservations, pet cart services, loyalty program, and invoice registration for charitable donations.
- Parking Services Over 5,800 parking spaces including 1,400 covered spots generate revenue through parking fees, with automated payment systems accessible via the Multi app.
Companies that use BarraShopping
Customer profileSegments2 records
Ideal customer profiles2 records
BarraShopping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BarraShopping partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Pro-Criança CardíacaminorCharitable partnership through the Natal Solidário (Solidarity Christmas) program. Each invoice registered in the Multi app during the Christmas Promotion contributed to supporting social projects, resulting in a donation of over R$90,000.
- ORESminorCharitable partnership through the Natal Solidário program. Received a donation of over R$90,000 from the Arrecadômetro (donation meter) campaign where customers registered invoices in the Multi app.
- Viva RiominorToy donation program partner. More than 500 toys collected during the Christmas campaign (November 1 to December 17) were donated to Viva Rio NGO to bring joy to children.
- ONG Oficina do Sucesso da RocinhaminorSocial institution partner for Natal Solidário Christmas visitation program. Received visits along with other institutions including Instituto Vivarte and Escola Municipal de Japeri, totaling over 300 children.
- Instituto VivarteminorSocial institution partner for Natal Solidário Christmas visitation program including 75-meter Christmas tree, interactive tour, Santa photos, and lunch at shopping operations.
- HemoriominorBlood donation partnership where BarraShopping hosts regular blood donation campaigns at the Medical Center Convention Center, operating from 10am to 3pm with a limit of 120 appointments. Campaign dates include August 20, October 22, and December 17.
- MultiplancoreParent company and owner of BarraShopping. Multiplan is a Brazilian shopping mall developer and operator. The BarraShopping page is part of multiplan.com.br ecosystem including innovation, sustainability (ESG), and governance information.
Scale indicators10 records
Recent moves13 records
Expansion highlights5 records
BarraShopping competitors and assessment
Company assessmentBroad incumbents
- Macerich: US REIT focused on premium retail real estate, operating 50+ shopping centers. Comparable to BarraShopping in scale, premium positioning, and focus on high-traffic regional malls with mixed-use integrations.
- Simon Property Group: Largest US REIT focused on retail real estate, operating 200+ shopping destinations including premium malls and Mills centers. Comparable business model as income-producing mall operator with mixed-use components and entertainment anchors.
- Unibail-Rodamco-Westfield (URW): One of the world's largest commercial real estate companies, operating iconic shopping destinations including Westfield centers globally. Provides international benchmark for premium mall operations, mixed-use integration, and tenant monetization.
- Brookfield Property Partners: Global real estate operator with significant retail and mall assets. Comparable to BarraShopping as a multi-format retail real estate operator with international scale and mixed-use integration experience.
- Taubman Centers: US-based REIT focused on premium shopping centers. Comparable to BarraShopping's premium positioning and integrated retail/entertainment mix, providing North American benchmark for upscale mall operations.
Direct peers
- Ancar Ivanhoe: Joint venture between Ancar and Ivanhoe Cambridge operating shopping centers across Brazil. Directly comparable multi-category retail destination model with similar tenant mix and entertainment integrations.
- Iguatemi: Brazilian shopping mall operator with premium positioning, managing 15+ malls across Brazil. Comparable to BarraShopping in offering integrated retail, dining, and entertainment in Brazilian markets with similar anchor tenant strategies.
- Multiplan: Parent company of BarraShopping and operator of 20+ shopping centers across Brazil. Most directly comparable for benchmarking operational model, scale, tenant leasing strategy, and digital platform (Multi app) shared across the portfolio.
- JHSF: Brazilian real estate company known for luxury shopping destinations (e.g., Shopping Cidade Jardim) and integrated mixed-use properties. Comparable premium retail and entertainment mix with focus on high-income Brazilian consumers.
- BR Malls: One of Brazil's largest shopping mall operators (now merged with Aliansce Sonae), managing 30+ malls across the country. Directly comparable to BarraShopping as a multi-category retail destination operator with similar scale, tenant mix, and entertainment integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BarraShopping social profiles
Digital presenceBarraShopping financial estimates
Financial estimateRevenue estimate
Valuation estimate
BarraShopping leadership team
Management profileNumber of profiles
BarraShopping subsidiaries and ownership
Company hierarchySubsidiaries2 records
BarraShopping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BarraShopping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BarraShopping
What does BarraShopping do?
BarraShopping operates a large-scale shopping mall complex in Rio de Janeiro's Barra da Tijuca region, leasing retail space to approximately 700 stores, 100+ dining operators, and various service and entertainment tenants. The integrated complex spans 77,719.57 m² of leasable area and includes two medical centers, UCI Cinemas, HotZone amusement park, family amenities, and over 5,800 parking spaces. Revenue is generated primarily through tenant leases, parking fees, event hosting, and healthcare facility leasing under Multiplan ownership.
Is BarraShopping a public or private company?
BarraShopping is a private company. It is classified as corporate owned and is currently operating.
When was BarraShopping founded?
BarraShopping was founded in 1981. It employs 11 to 50 people.
Where is BarraShopping based?
BarraShopping is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does BarraShopping make money?
Five revenue lines are on record. Retail Tenant Leasing is the primary driver. The others are gastronomy Tenants, parking Services, events and Entertainment and medical Center Services.
Who are BarraShopping's main competitors?
Broad incumbents on record are Macerich, Simon Property Group, Unibail-Rodamco-Westfield (URW), Brookfield Property Partners and Taubman Centers. Direct peers are Ancar Ivanhoe, Iguatemi, Multiplan, JHSF and BR Malls.
Does BarraShopping have an API?
No public API is recorded for BarraShopping.