What Mates in Mind does

Mates in Mind is a UK-registered charity (No. 1172460 in England and Wales; SC047778 in Scotland), constituted as a company limited by guarantee (No. 10338868), founded in 2017 and headquartered in Hammersmith, London. It operates as a sister charity to the British Safety Council and is governed by trustees rather than shareholders. Its mission is to raise awareness, improve understanding, and implement interventions addressing workplace mental ill-health, with a primary focus on the construction industry and adjacent verticals including transport, logistics, manufacturing, energy, farming, fire and security. Customer-facing programmes specifically target apprentices, SMEs, and sole traders working in construction supply chains.

The organisation's product portfolio centres on training and resources rather than proprietary technology. It delivers a tiered training curriculum (Start the Conversation, Manage the Conversation, Mental Health First Aid, and sector-specific courses for directors, line managers, and employees) and distributes free downloadable resources (infographics, factsheets, quizzes, video series, a Post-Suicide Response Guide, and a Financial Wellbeing Tips sheet). It operates a Membership Programme (formerly Supporters Programme) providing dedicated Programme Managers, annual assessments, monthly peer-support webinars, and exclusive resources, alongside a Champions Programme for individual workplace advocates and a Charity Partnership programme. The Be A Mate 24/7 crisis text service is delivered via a partnership with Shout, and e-learning is distributed through the British Safety Council platform (including courses built with partner 7Futures). The charity leads on the Mental Health in Construction Joint Code of Practice (JCOP) and is a member of the National Suicide Prevention Alliance.

Mates in Mind's revenue model is a mix of subscription Membership fees (annual, quote-based and not publicly disclosed), professional-services training fees, and charitable donations/fundraising processed via JustGiving (including event-led fundraising such as the London Marathon). GTM is sales-led enterprise engagement backed by content-marketing top-of-funnel activity (blog, free resources, social channels, newsletter, awareness campaigns). The organisation is UK-wide, single-country, with no disclosed parent company, institutional funding rounds, or M&A activity.

Name

Mates in Mind

Legal name

Mates in Mind

Website

https://matesinmind.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mates in Mind is a UK charity (founded 2017) that delivers workplace mental-health training, resources, and a membership programme primarily to the construction industry and adjacent sectors including transport, logistics, energy, farming, and SMEs.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

Keywords

• Workplace mental health
• Mental health training
• Construction industry wellbeing
• Employee assistance programmes
• Suicide prevention services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Supporter Programme: Organisations pay to become Members (formerly Supporters) of Mates in Mind, receiving access to exclusive resources, training, dedicated Programme Managers, annual assessments, and monthly peer support webinars.
2. Training Services: Revenue generated from delivering mental health training courses including Mental Health First Aid (2-day courses), Manage the Conversation (half-day), and bespoke training programmes for organisations.
3. Donations and Fundraising: Charitable donations from individuals and organisations, including event fundraising such as the London Marathon, and general donations through JustGiving platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mates in Mind is a UK charity that helps organisations improve workforce mental health through a Membership Programme, structured training courses (Start the Conversation, Manage the Conversation, Mental Health First Aid, sector-specific courses), e-learning modules, and a free 24/7 Be A Mate text support service delivered in partnership with Shout. It also publishes workplace resources and leads the Mental Health in Construction Joint Code of Practice (JCOP).

Product overview

Mates in Mind is a UK charity (established 2017) focused on workplace mental health, operating primarily in construction, transport, logistics, energy, farming, agriculture, fire, security and related industries. The organisation offers a multi-layered portfolio consisting of: training programmes (Start the Conversation, Manage the Conversation, Mental Health First Aid, and sector-specific courses); the Be A Mate 24/7 text support service in partnership with Shout; downloadable resources (infographics, factsheets, quizzes, guides including the Post-Suicide Response Guide); e-learning courses via sister charity British Safety Council (stress management, resilience, stress awareness); and membership programmes providing exclusive resources, dedicated Programme Managers, annual assessments and peer support webinars. The organisation also runs awareness campaigns including Men's Health Week and World Wellbeing Week.

Differentiator

Problem solved

Functional benefit

Brands

• Be A Mate Text Service: A free 24/7 mental health text support service offered in partnership with Shout, where individuals can text 'BeAMate' to 85258 for confidential support.
• Start the Conversation
• Manage the Conversation
• Mental Health First Aid

Products and services

• Start the Conversation (STC) A 45-minute mental health awareness training session about mental health in the workforce, designed to create general awareness, build understanding of mental health issues and reduce stigma.
• Manage the Conversation (MTC) A half-day mental health training course for foremen, supervisors and managers to increase awareness of mental ill health, spot signs, support teams and have conversations about mental health.
• Mental Health First Aid Training (MHFA) A two-day mental health training course for anyone who wants a deeper understanding of mental health, teaching participants to recognise signs and offer help on a first aid basis.
• Listen, Support & Signpost Workshop A one-hour interactive workshop for mental health and wellbeing champions to discuss issues openly with peers and explore how to adapt their champion role to support colleagues.
• Workplace Health and Wellbeing Training Course for Directors Training for directors and senior managers giving them understanding of how to support the health and wellbeing of people in their organisation.
• Workplace Health and Wellbeing Training Course for Line Managers Mental health awareness training for line managers providing understanding of how to support the health and wellbeing of people within their team.
• Workplace Health and Wellbeing Training Course for Employees Mental health awareness training for employees designed to increase resilience, drive better engagement, reduce sickness absence and enable higher performance and productivity.
• E-learning: Managing Stress Within Your Team Online course for managers highlighting pressures their teams might face, helping them become more aware of their own actions and behaviours, and managing and reducing stress levels within their team.
• E-learning: Stress Awareness Practical online course helping employees identify, manage and reduce their own stress and become aware of the consequences of not doing so.
• E-learning: Resilience Training Online resilience course built in partnership with 7Futures to boost the emotional and physical resilience of employees as part of any wellbeing strategy.
• Membership Programme Annual subscription programme providing organisations exclusive access to resources, training, annual assessments, a dedicated Programme Manager, and monthly peer support webinars to implement workplace mental health programmes.
• Be A Mate Text Service Free 24/7 confidential mental health text support service delivered in partnership with Shout, providing trained volunteer support for anxiety, stress, loneliness, depression and suicidal thoughts.

Quantifiable outcome

• Mates in Mind works across hundreds of workplaces to complement existing support measures

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShoutcoreStrategic or Co-development PartnerPartnership with Shout to provide a free and confidential mental health text support service. Users text 'BeAMate' to 85258 to access 24/7 support from trained volunteers for issues including anxiety, stress, loneliness, depression, and suicidal thoughts. This complements Mates in Mind's preventative approach with crisis support.
• British Safety CouncilcoreStrategic or Co-development PartnerMates in Mind is a sister charity to the British Safety Council. The British Safety Council provides e-learning courses for Mates in Mind members and contacts. Co-location at Work.Life, Kings House in Hammersmith, London.
• Bilfinger UKminorStrategic or Co-development PartnerBilfinger UK collaborated with Mates in Mind to create John Pemberton's story video about his mental health journey as an offshore scaffolder.
• Fischer Fixings UKminorStrategic or Co-development PartnerFischer Fixings UK partnered with Mates in Mind to create a video series featuring workers Tom, Paul, Mike, and Dan discussing mental health challenges in the construction industry.
• Mental Health in Construction Joint Code of Practice (JCOP)coreStrategic or Co-development PartnerMates in Mind leads on the Mental Health in Construction Joint Code of Practice (JCOP), a collaborative initiative to build positive mental health in and through construction work.
• National Suicide Prevention AllianceminorStrategic or Co-development PartnerMates in Mind is part of the National Suicide Prevention Alliance network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mind: Mind is the UK's largest mental health charity, providing information, support, and workplace mental health resources. Directly comparable as a UK mental health charity offering employer-focused programmes and awareness campaigns alongside crisis support.
• Mental Health Foundation: Mental Health Foundation is a UK charity focused on prevention, research, and public mental health awareness, including workplace mental health programmes. Comparable as a UK charity operating workplace mental health initiatives and awareness campaigns (e.g., Mental Health Awareness Week).
• Campaign Against Living Miserably (CALM): CALM is a UK charity dedicated to preventing male suicide, operating a helpline and workplace programmes targeting male mental health. Comparable for its UK male-mental-health focus and workplace engagement strategy.
• ANDYSMANCLUB: ANDYSMANCLUB is a UK charity focused on male suicide prevention through peer-to-peer support groups, particularly targeting men in male-dominated industries. Highly comparable given Mates in Mind's construction-focused, male-dominated vertical and shared male-mental-health positioning.
• Rethink Mental Illness: Rethink Mental Illness is a UK charity providing mental health support, services, and workplace training/resources. Comparable as a UK mental health charity offering employer-facing training and member/donor programmes.
• Mental Health First Aid England: Mental Health First Aid England delivers licensed Mental Health First Aid training across UK workplaces. Directly comparable as a provider of Mental Health First Aid courses — one of Mates in Mind's core training products.
• British Safety Council: British Safety Council is Mates in Mind's sister charity, delivering workplace safety e-learning and health/wellbeing training including stress management and resilience courses. Directly comparable as a UK workplace training and e-learning provider serving similar employer buyers.

Emerging players

• Anxiety UK: Anxiety UK is a UK charity providing support for those affected by anxiety, including workplace training and employer-facing resources. Comparable as a UK charity offering employer mental health training and awareness, though narrower in condition focus.
• Centre for Mental Health: Centre for Mental Health is a UK mental health research and policy charity conducting workplace mental health research and policy advocacy. Comparable for UK workplace mental health focus, particularly its policy and standards work overlapping with Mates in Mind's JCOP leadership.

Broad incumbents

• Samaritans: Samaritans is a large UK charity operating a 24/7 emotional support helpline and workplace wellbeing programmes. Comparable as a UK mental health support charity offering crisis intervention and employer-facing services, though with a broader general-population focus rather than industry specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MatesInMind
• Facebookfacebook.com/MatesinMind
• LinkedInlinkedin.com/company/mates-in-mind
• Instagraminstagram.com/matesinmind

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mates in Mind