INO Group

Name

INO Group

Legal name

INO Group

Website

https://inog.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Integrated marketing communications
• Media planning and buying
• Advertising agency services
• Outdoor advertising campaigns
• Brand marketing communications

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Communications Services: INO Group provides integrated marketing communication services including media planning, media buying, analytics, digital marketing, event marketing, branding, and creative development. Revenue is generated through agency service fees, media buying commissions, and project-based fees for communication campaigns.
2. Media Buying and Planning: The agency generates revenue through media buying services for outdoor advertising, digital, and other channels, with fees based on media procurement volumes and planning complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

INO Group is a Russian group of communications agencies providing integrated marketing communications services to enterprise clients. Its agencies deliver media planning, media buying, analytics, digital marketing, event marketing, branding, and creative development, with a specialization in connecting online and offline channels through data-driven outdoor advertising (DOOH) and omnichannel retargeting campaigns.

Product overview

INO Group is a group of Russian communications agencies founded in 2005, operating as a network of specialized agencies that work independently or collaboratively. The portfolio includes: INO Group (core communications agency for integrated marketing and media services), Media Analytics Group (media analytics and measurement), Ruslodesign (branding and creative), and Happ.Fabric (event marketing). The group provides services in media planning, media buying, analytics, digital marketing, event marketing, branding, and creative development, serving clients across real estate, automotive, and other sectors. The agencies can operate independently for focused tasks or combine resources for complex integrated campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• INO Group (INO Communications) Core communications agency of the group offering integrated marketing communications, media planning, media buying, and analytics services to enterprise clients across real estate, automotive, and other sectors.
• Media Analytics Group (MAG)

Quantifiable outcome

• 40%+ increase in digital CTR when targeting audiences previously exposed to outdoor advertising vs standard targeting
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• oneFactorcoreTechnology or Integration · 1 August 2018Strategic technology partnership with oneFactor, developer of AI-based cloud services. The collaboration enables omnichannel campaigns combining outdoor advertising with digital retargeting using the SmartIndex platform, which operates on aggregated data from mobile operators, internet companies, and Wi-Fi providers. oneFactor provides audience analytics capabilities that helped achieve 40%+ CTR improvement in connected digital campaigns.
• ACAR (Association of Communication Agencies of Russia)coreStrategic or Co-development PartnerNational membership in the Association of Communication Agencies of Russia (ACAR). INO Group became a member in 2016, gaining industry recognition and access to industry standards, networking, and professional development opportunities.
• TAAN WorldwidecoreStrategic or Co-development PartnerInternational network membership - INO Group is the second Russian agency invited to join TAAN Worldwide, one of the world's oldest and most successful networks of independent advertising agencies. Provides international campaign capabilities and cross-border collaboration opportunities.
• Cathay CommunicationminorStrategic or Co-development PartnerMembership in Cathay Communication association focused on Chinese market, enabling INO Group to support campaigns in China and help Chinese brands launch international campaigns.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Forsman & Bodenfors: Swedish independent creative-led agency and TAAN Worldwide member. Comparable to INO Group as both operate through TAAN's independent agency network and offer integrated brand communications with strong creative and digital capabilities.
• Serviceplan Group: Largest independent owner-managed agency group in Europe and a TAAN Worldwide member. Comparable to INO Group as both are top-ranked independent full-service agency networks with international network memberships and integrated digital + media buying capabilities.

Regional players

• iConText Group: Russian digital marketing holding group with performance marketing and media buying capabilities. Comparable to INO Group in the Russian market for digital media buying and omnichannel campaign execution.
• Aitarget: Russian digital advertising agency and MarTech provider. Comparable to INO Group in offering data-driven media planning and buying within the Russian market, with overlapping client verticals.
• Grape (Russia): Russian independent digital and creative agency. Comparable to INO Group as a Russian-market independent offering integrated marketing communications with strong digital execution capabilities serving enterprise clients.
• Arena (St. Petersburg): Russian independent advertising agency also based in St. Petersburg. Directly comparable to INO Group as a same-city competitor for regional brands and integrated communications mandates in the Northwestern Russia market.
• Possible Group (Russia): Moscow-based independent Russian advertising and marketing group. Comparable to INO Group as a Russian multi-service communications group serving federal clients with integrated campaign capabilities.
• Nectarin: Russian independent digital agency specializing in digital communications and social media. Comparable to INO Group's digital communications direction in serving enterprise clients with integrated digital marketing services in Russia.

Broad incumbents

• Publicis Russia: Russian operations of global Publicis Groupe. Comparable to INO Group as a top-tier Russia-based advertising services provider for major brands, with significantly broader scale and resources.
• BBDO Russia: Russian arm of global BBDO/Omnicom network. Comparable to INO Group as a Russia-based full-service advertising agency serving enterprise clients with integrated brand and media services, but operating with global holding-company backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inogroupagency
• Instagraminstagram.com/ino_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INO Group