AKAH

What AKAH does

AKAH - Albrecht Kind GmbH is a German family-owned wholesale distributor of hunting, shooting sports, and outdoor equipment, headquartered in Gummersbach, North Rhine-Westphalia, and operating under the AKAH brand since 1853. The company sells exclusively through a B2B channel — a network of over 200 authorized specialist retailers (Fachhändler) across Germany, with a separate subset of approximately 78 dealers (PSS dealers) authorized for personal security equipment. End consumers browse and order via the AKAH e-commerce platform (akah.de) and select their preferred dealer for fulfillment; regulated items such as firearms and ammunition must be picked up at the dealer to allow permit verification under German weapons law.

The product portfolio spans fourteen major categories including long guns, handguns, gas and air weapons, ammunition, optics (including thermal imaging and night vision), mounts, weapon accessories, shooting sports equipment, security products, hunting equipment, dog articles, outdoor clothing, and gift items. AKAH represents major brand principals such as Browning, CZ, Steyr Arms, Walther, Leica, Brenneke, and Lapua. Beyond distribution, the company operates in-house value-added services: a master gunsmith workshop (Büchsenmacher-Meisterwerkstatt), a leather goods manufactory (Lederwaren-Manufaktur), and a laser engraving service for personalized leather goods. Digital touchpoints include a comprehensive online shop, a 500+ page annual print and digital flip catalog, a Progressive Web App, email newsletter, and active social media presence on Facebook, Instagram, Pinterest, X, YouTube, and LinkedIn.

Revenue is generated through wholesale hardware sales to the authorized dealer network, with no direct-to-consumer channel and no publicly disclosed pricing model. Delivery is restricted to within Germany, though localized websites are maintained in English (.eu) and French (.fr). The company is privately held by the Kind family — Manfred Kind, Helmut Kind, and Thomas Kind-Lundt serve as Managing Directors (Geschäftsführer) — with no external investors, no public listing, and no M&A activity disclosed in the source material. AKAH holds a "Geprüfter Webshop" e-commerce quality certification and is GDPR-compliant.

Name

AKAH

Legal name

AKAH - Albrecht Kind GmbH

Website

https://akah.de

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

51–100 employees

Short description

AKAH is a German family-owned wholesale distributor (founded 1853) that supplies hunting, shooting sports, and outdoor equipment to a network of 200+ authorized specialist dealers across Germany, with no direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Hunting & Shooting Sports Equipment Wholesale

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industries

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Hunting equipment wholesale
• Shooting sports supplies
• Outdoor sporting goods
• Firearms distribution
• Ammunition wholesale

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of hunting and outdoor equipment: AKAH generates revenue as a wholesale distributor selling hunting equipment, shooting sports gear, outdoor apparel, and accessories to authorized specialist retailers (Fachhändler) throughout Germany. Revenue is generated through bulk orders from their dealer network, with both regulated products (weapons, ammunition requiring permits) and general hunting/outdoor merchandise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AKAH is a B2B wholesale distributor of hunting, shooting sports, and outdoor equipment that supplies a network of 200+ authorized specialist dealers in Germany across product categories such as long guns, handguns, ammunition, optics, accessories, reloading components, and outdoor clothing. Orders are placed through a dealer-only online shop and digital/print catalogs, and the company offers value-added services including a master gunsmith workshop, leather goods manufactory, and laser engraving.

Product overview

AKAH - Albrecht Kind GmbH is a German wholesale company specializing in hunting and outdoor equipment, operating a B2B e-commerce platform that connects customers with a network of authorized specialist dealers (Fachhändler). The company offers a comprehensive product portfolio organized across multiple categories: long guns and handguns, ammunition, optics (including thermal and night vision), gun accessories, mounts, shooting sports equipment, security products, hunting equipment, dog articles, clothing, and gift items. The core offering spans major firearm brands (Browning, CZ, Steyr Arms, Walther), optics brands (Leica, Nocpix), and hunting equipment brands. AKAH differentiates through in-house manufacturing services including a master gunsmith workshop, leather goods manufactory, and laser engraving services. The company also provides digital tools including an online flip catalog and smartphone app, with orders requiring selection of an authorized dealer for fulfillment of regulated items under German weapons law.

Differentiator

Problem solved

Functional benefit

Products and services

• Long guns assortment (Langwaffen) Wholesale assortment of long guns (rifles and shotguns) supplied to authorized specialist dealers for resale to licensed end users; supported by AKAH's regulatory documentation handling and in-house gunsmith services.
• Handguns assortment (Kurzwaffen) Wholesale assortment of handguns (pistols and revolvers) supplied to authorized specialist dealers with regulatory documentation handling for end-user licensing.
• Ammunition and reloading components assortment Wholesale assortment of ammunition, reloading components, and related accessories for hunting and shooting sports, distributed to authorized dealers with compliance handling.
• Optics and sighting equipment assortment Wholesale assortment of optics (riflescopes, red dots, binoculars, spotting scopes) and sighting equipment for hunting and shooting sports retailers.
• Accessories, clothing, and outdoor equipment assortment Wholesale assortment of hunting and shooting accessories, outdoor and hunting clothing, footwear, and related outdoor equipment supplied to specialist dealers.
• Master Gunsmith Workshop (Büchsenmacherei) In-house master gunsmith service providing repair, fitting, customization, and maintenance for firearms, offered to authorized dealers and end customers.
• Leather Goods Manufactory In-house leather goods manufacturing service producing holsters, belts, bags, and related hunting/shooting leather accessories.
• Laser Engraving Service Laser engraving service for personalization, identification marking, and customization of firearms, optics, and accessories, supporting regulatory identification needs.
• Security products assortment (PSS Fachhandelspartner) Wholesale assortment of security products distributed exclusively to authorized specialist dealers within the 78-dealer PSS security-products program.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SportScheck: Established German sporting-goods multichannel retailer with hunting, outdoor, and shooting assortment overlap. Comparable on outdoor apparel, optics, and accessories distribution.
• Bass Pro Shops: Largest US hunting, fishing, and outdoor retailer. Comparable in product breadth (firearms, optics, apparel, accessories) and in being a category-dominant specialist, although it serves a different geography.
• Engelbert Strauss: Large German workwear and outdoor apparel retailer/manufacturer. Overlaps with AKAH's hunting apparel, boots, and outdoor clothing assortment, particularly on the non-regulated SKUs.
• INTERSPORT Deutschland: Large German sporting-goods retailer cooperative with broad outdoor and shooting-sports assortment. Operates across many of the same end-consumer categories as AKAH but at a much larger and more diversified scale.
• Decathlon: Global sporting-goods retailer with a strong German footprint and growing hunting/outdoor assortment. Competes with AKAH on optics, apparel, and outdoor equipment, particularly in the non-regulated product categories.

Others

• Umarex: German manufacturer of airguns, gas weapons, and replicas. A supplier whose products populate AKAH's sport/recreation and gas-weapon categories; relevant ecosystem participant rather than a competitor.
• Blaser Group: German firearms manufacturer (Blaser, Mauser, Sauer, JP Sauer & Sohn). A brand partner that supplies AKAH's long-gun category rather than a competitor, illustrating the supplier-side overlap that defines AKAH's category ecosystem.

Direct peers

• Frankonia: Germany's largest hunting, shooting, and outdoor equipment retailer/distributor with a multi-channel store and catalog model. Closely comparable to AKAH in product breadth, customer profile (hunters and sport shooters), and regulated-product handling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/akahde
• YouTubeyoutube.com/user/AlbrechtKindGmbH
• Facebookfacebook.com/Albrecht.Kind.GmbH
• LinkedInlinkedin.com/company/albrecht-kind-gmbh
• Instagraminstagram.com/albrecht.kind.gmbh
• Pinterestpinterest.de/akah1853

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKAH