Tasca Parts
Tasca Parts is a privately held, family-owned e-commerce retailer that sells genuine OEM auto parts for 15+ vehicle brands plus Rough Country aftermarket off-road products directly to consumers, commercial repair shops, and international buyers via tascaparts.com.
- Company typePrivate
- Founded1953
- HeadquartersCranston, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tasca Parts does
Tasca Parts operates tascaparts.com, a direct-to-consumer e-commerce platform that sells genuine OEM automotive parts and accessories for 15+ vehicle brands including Ford, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Mazda, Volvo, Kia, Fiat, Buick, Cadillac, and Lincoln. The platform is built on RevolutionParts infrastructure and is differentiated by a VIN-to-part matching tool, an interactive vehicle picker, and a manual order-review workflow in which experienced parts professionals verify each order for fitment accuracy before fulfillment. The company also distributes Rough Country aftermarket off-road products (suspension lift kits, shocks, wheels, LED light bars, leveling kits, seat covers, coilovers, and apparel) as a secondary product line.
The business is a privately held, family-owned U.S. company tracing its origins to a 1953 Ford dealership founded by Bob Tasca Sr. in Bristol, Rhode Island, and currently operating from its Rhode Island base with 501-1,000 employees. It generates revenue through one-time direct parts sales at discounts of up to 40% off MSRP, ships domestically and to 100+ countries via UPS, USPS, FedEx, and DHL, and supports a 30-day return policy. Customer segments include individual car owners and DIY mechanics (primary), commercial buyers (repair shops, dealerships, fleet operators), and international buyers.
Customer acquisition relies on content marketing (automotive and NHRA racing blog), email automation via MailChimp, paid search, social media, and Yotpo-powered reviews (49,984 verified reviews averaging 4.6 stars). Marketing inventory is amplified by the Tasca Racing NHRA Funny Car program associated with the third-generation Tasca family owner. The operating stack is purely e-commerce; no native mobile app, API, or SDK is offered, and no AI/ML capabilities are disclosed.
Tasca Parts firmographics
Firmographics- Name
- Tasca Parts
- Legal name
- Tasca Parts
- Website
- https://tascaparts.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tasca Parts is a privately held, family-owned e-commerce retailer that sells genuine OEM auto parts for 15+ vehicle brands plus Rough Country aftermarket off-road products directly to consumers, commercial repair shops, and international buyers via tascaparts.com.
- Ownership category
- akta.pro rank
Tasca Parts industry classification
Industry- Product category
- OEM Auto Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
Keywords
Where Tasca Parts is headquartered
LocationHeadquarters
- HQ city
- Cranston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tasca Parts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Parts Sales: Tasca Parts generates revenue through direct one-time sales of genuine OEM auto parts and accessories to consumers and commercial buyers. The company offers parts for a wide range of vehicle brands including Ford, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Mazda, Volvo, Kia, Fiat, Buick, Cadillac, and Lincoln. Products are sold at competitive prices with savings up to 40% off MSRP, with pricing varying by part category and brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard OEM Parts Pricing |
| Unit Pricing | Pay-as-you-go | Rough Country Suspension Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tasca Parts product offering
Product offeringCore offering
Tasca Parts operates TascaParts.com, an online e-commerce platform that sells genuine OEM auto parts and accessories directly from vehicle manufacturers for 15+ brands including Ford, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Mazda, Volvo, Kia, Fiat, Buick, Cadillac, and Lincoln. The platform differentiates with VIN-to-part matching for guaranteed fitment, manual order review by automotive professionals, savings up to 40% off MSRP, and international shipping to 100+ countries. The product portfolio also includes the Rough Country line of aftermarket off-road parts.
Product overview
Tasca Parts operates TascaParts.com as an online OEM auto parts e-commerce platform that sells genuine original equipment manufacturer auto parts and accessories exclusively. The platform serves as an authorized dealership offering parts for Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Hummer, Jeep, Kia, Lincoln, Mazda, Mercury, Nissan, Oldsmobile, Pontiac, RAM, Saturn, Subaru, and Volvo vehicles. The product portfolio centers on the core TascaParts.com OEM Parts Catalog, enhanced by a secondary sub-brand offering: Rough Country, an aftermarket off-road parts line featuring suspension lift kits, shock absorbers, wheels, LED light bars, leveling kits, seat covers, coilover assemblies, bed covers (soft roll-up and hard tri-fold), steering stabilizers, and branded apparel. The platform differentiates through VIN-to-part matching for guaranteed fit, manual order review by automotive professionals, international shipping, and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Brands
- Tasca Racing: NHRA drag racing team operated by the Tasca family, featuring Bob Tasca III competing in Funny Car category with Ford Performance Mustang
Products and services
- TascaParts.com OEM Parts Catalog Online e-commerce catalog of genuine OEM auto parts and accessories sold directly from vehicle manufacturers, with VIN-to-part matching, manual order review by automotive professionals, savings up to 40% off MSRP, 30-day returns, and international shipping.
- Rough Country Suspension Lift Kits Aftermarket suspension lift kits ranging from 2 to 7 inches for trucks and Jeeps, including radius arm and stamped steel LCA configurations, priced $399.95 to $3,449.95 depending on size and vehicle compatibility.
- Rough Country Shock Absorbers Aftermarket nitrogen-charged shock absorbers in V2, N3, and M1 Monotube series for off-road and on-road vehicles, priced $119.95 to $259.95.
- Rough Country Wheels Aftermarket off-road wheels in the 78, 82, 85, 88, 89, 90, 94, and 96 series, available in black, gun metal, and gloss black machined finishes for durability and off-road performance.
- Rough Country LED Light Bars Aftermarket LED light bars and lighting kits, bumper-, grille-, and windshield-mounted, ranging from 6 to 50 inches, for Polaris, Honda Pioneer, and various truck and Jeep applications.
- Rough Country Suspension Leveling Kits Aftermarket suspension leveling kits ranging from 1.5 to 3 inches, including torsion key kits, coil spring kits, and N3 and M1 adjustable struts, designed to eliminate factory rake and level vehicle stance, priced $49.95 to $549.95.
- Rough Country Seat Covers Aftermarket seat covers in materials including neoprene, designed to protect vehicle seats from wear and tear and compatible with multiple vehicle models.
- Rough Country Coilover Spring and Shock Assemblies Aftermarket coilover shock assemblies in M1 Front and Rear, Vertex 2.5 Adjustable, and N3 Rear series, designed for Can-Am Defender, Polaris Ranger, Honda Pioneer, and similar vehicles.
- Rough Country T-Shirts and Apparel Branded apparel including t-shirts, throwback tees, mountain t-shirts, and polo shirts featuring Rough Country branding and off-road lifestyle themes.
Quantifiable outcome
- Prices up to 40% below dealer MSRP on OEM parts
- +2 more outcomes
Companies that use Tasca Parts
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tasca Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Tasca Parts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rough CountrycoreRough Country is a featured brand partner whose products (suspension lift kits, shock absorbers, wheels, light bars, leveling kits, seat covers, and apparel) are prominently featured on TascaParts.com. Products include suspension lift kits ranging from 2-7 inches, V2 and N3 shock absorbers, LED light kits, and off-road accessories. Rough Country specializes in aftermarket off-road suspension and vehicle enhancement products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tasca Parts competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tasca Parts social profiles
Digital presenceTasca Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasca Parts leadership team
Management profileNumber of profiles
Tasca Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasca Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasca Parts
What does Tasca Parts do?
Tasca Parts operates TascaParts.com, an online e-commerce platform that sells genuine OEM auto parts and accessories directly from vehicle manufacturers for 15+ brands including Ford, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Mazda, Volvo, Kia, Fiat, Buick, Cadillac, and Lincoln. The platform differentiates with VIN-to-part matching for guaranteed fitment, manual order review by automotive professionals, savings up to 40% off MSRP, and international shipping to 100+ countries. The product portfolio also includes the Rough Country line of aftermarket off-road parts.
Is Tasca Parts a public or private company?
Tasca Parts is a private company. It is classified as family owned and is currently operating.
When was Tasca Parts founded?
Tasca Parts was founded in 1953. It employs 501 to 1,000 people.
Where is Tasca Parts based?
Tasca Parts is headquartered in Cranston, United States, in the North America region.
How does Tasca Parts make money?
One revenue line is on record: direct Parts Sales.
Does Tasca Parts have an API?
No public API is recorded for Tasca Parts.
What industry is Tasca Parts in?
Tasca Parts's product category is OEM Auto Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 44133 and its SIC code is 5010.