Brest Expo

What Brest Expo does

Brest Expo is a multifunctional exhibition and event venue located at Parc de Penfeld in Guilers, near Brest, France, operating since 1972 under the management of Brest'aim (Brest En Vue SEM), a Société d'Économie Mixte jointly controlled by Brest Métropole. The venue provides approximately 13,000 m² of covered indoor space — including an 8,250 m² column-free Hall 1 (150×55m, 9m clear height) accommodating up to 12,000 standing or 3,800 seated attendees, a 2,000 m² modular Hall 2, and the BE Connect corporate event zone with 7 meeting rooms across 3,600 m² on two levels — alongside 15,000 m² of outdoor space across 8 hectares with parking for 3,000 vehicles. Its core capability is physical event infrastructure rather than a technology product: integrated technical services include audio/visual, lighting, rigging, video capture, live streaming, and videoconferencing for hybrid events.

Brest Expo serves three primary customer segments: corporate and institutional event organizers (banks such as Crédit Mutuel Arkéa and Crédit Agricole, insurance firms, technology companies, and universities like UBO); professional salon and trade show organizers running recurring exhibitions (Viving habitat/real estate and Aux Vignobles wine/gastronomy with GL events, Services Pro with KEREVENT, SAFEXPO); and concert promoters including Diogène Productions. The venue hosts approximately 80 events per year drawing 400,000+ visitors, and in 2025 it insourced direct organization of the Salon du Mariage wedding fair after a 23-year absence.

Revenue is generated primarily through quote-based per-event venue rental (indoor and outdoor spaces) plus bundled technical and logistical services (AV, rigging, hybrid event technology). Pricing is not publicly disclosed and is tailored per event based on space, duration, and technical requirements. Distribution is exclusively B2B direct sales through a dedicated commercial team (Chargées d'affaires événementielles) engaging event organizers, with consumer-facing ticketing handled by individual event organizers via third-party platforms. The business is embedded within a public infrastructure network managed by Brest'aim, which also operates Le Quartz, Brest Arena, Océanopolis, and the Rïnkla Stadium in the Brest metropolitan area.

Name

Brest Expo

Legal name

Brest Expo

Website

https://brest-expo.fr

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Brest Expo is a public convention and exhibition center in Guilers, France, operating since 1972 under Brest'aim SEM, providing 13,000 m² of covered halls and 15,000 m² of outdoor space for concerts, trade shows, corporate events, and consumer fairs.

Ownership category

akta.pro rank

Product category

Convention Center / Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), General Consumer Expos & Trade Shows (MPAGAFAA), Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Event venue rental
• Exhibition space
• Convention center services
• Trade show hosting
• Corporate event venues

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Venue rental and event hosting: Brest Expo generates revenue by renting its indoor and outdoor event spaces to organizers of concerts, trade shows, consumer fairs, corporate events, congresses, and gala dinners. Revenue is primarily one-time rental income per event, with pricing based on space type, duration, and technical requirements.
2. Technical and logistical services: Bundled technical support services including AV equipment, rigging, lighting, video capture, and hybrid event technology are provided as add-on services to venue rental contracts, generating additional per-event revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Brest Expo is a multifunctional event venue that rents indoor halls (Hall 1: 8,250 m², Hall 2: 2,000 m², BE Connect: 3,600 m²) and outdoor spaces (8 hectares) to professional event organizers, concert promoters, and corporate clients for trade shows, concerts, conferences, gala dinners, and consumer fairs. Revenue is generated through one-time venue rental contracts plus bundled technical and logistical services (AV, lighting, rigging, hybrid event technology). The venue also directly produces recurring consumer events such as the Salon du Mariage (wedding exhibition).

Product overview

Brest Expo is a multifunctional exhibition and event venue operated by Brest'aim (SEM) at Parc de Penfeld, offering 13,000 m² of covered space and 15,000 m² of outdoor areas. The venue comprises two main exhibition halls (Hall 1 at 8,250 m² and Hall 2/Espace 2000 at 2,000 m²), the BE Connect corporate event center with meeting rooms and reception spaces, and extensive outdoor areas. The company produces recurring event products including the Salon du Mariage (wedding industry exhibition), Viving Habitat et Immobilier (home and real estate show), and Aux Vignobles! (wine and gastronomy fair), while also hosting third-party concerts, professional trade shows, and corporate events. Services span venue rental, event organization, and technical/logistics support for event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• BE Connect: Corporate event space featuring 7 meeting rooms, 2 reception lounges, 2000m² of modular exhibition space, and 3600m² across 2 levels.
• Hall 1
• Hall 2
• Salon du Mariage de Brest

Products and services

• Hall 1

Quantifiable outcome

• The venue hosts approximately 80 events per year
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Brest'en vue (Brest'aim)coreStrategic or Co-development PartnerBrest Expo is owned and managed by Brest'en vue (SEM — Société d'Économie Mixte), a municipal holding company that manages public facilities in the Brest metropolitan area. Brest'aim operates multiple venues including Le Quartz, Le Quartz Congrès, Brest Arena, Rïnkla Stadium, Océanopolis, and the Marinas. Brest Expo operates under the same institutional umbrella, benefiting from shared resources, cross-venue marketing, and centralized management.
• GL events Exhibitions OpérationsflagshipChannel Partner/ Reseller/ DistributorGL events is a major international event management group that organizes recurring trade shows at Brest Expo, including VIVING (Habitat and Real Estate salon, 41st edition in 2026) and Aux Vignobles! (Wine and Gastronomy salon, 42nd edition in 2026). These are flagship recurring events that anchor the venue's annual calendar.
• Diogène ProductionsflagshipChannel Partner/ Reseller/ DistributorDiogène Productions is the primary concert promoter partner for Brest Expo, organizing major concerts including Ninho — Quattro Tour (February 2027) and Raptown festival events. The promoter manages artist relations, ticketing, and on-site production for live music events at the venue.
• KEREVENTcoreChannel Partner/ Reseller/ DistributorKEREVENT organizes the Services Pro B2B professional services salon at Brest Expo (October 8, 2026), focused on business outsourcing services. KEREVENT manages exhibitor registration and promotion for this annual professional trade event.
• Mode en ScènecoreStrategic or Co-development PartnerMode en Scène organizes fashion runway shows at the Salon du Mariage de Brest, providing professional model casting, choreography, and stage presentation for the wedding fair's fashion programming.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Paris Expo Porte de Versailles (VIPARIS): Operated by VIPARIS, this is France's largest convention and exhibition complex. It is comparable to Brest Expo as a multi-hall convention/exhibition venue hosting trade shows, corporate events, and consumer fairs, but at a much larger national scale.
• Paris Nord Villepinte (VIPARIS): Major Paris-region convention and exhibition center managed by VIPARIS, comparable to Brest Expo as a large-format exhibition venue hosting B2B trade shows, congresses, and corporate events across multiple halls.

Others

• GL events: Major international event organizer and venue operator that runs flagship events (Viving, Aux Vignobles!) at Brest Expo. Comparable as a counterpart in the French MICE ecosystem and as a recurring channel partner/tenant of Brest Expo.

Direct peers

• Nantes Events (Parc des Expositions de Nantes): Regional exhibition and convention venue in western France, comparable to Brest Expo in geographic positioning (Atlantic coast), scale, and event mix spanning trade shows, concerts, and corporate events.
• Strasbourg Events (Palais de la Musique et des Congrès): Regional convention and exhibition venue in Strasbourg comparable to Brest Expo in scale and function, hosting trade shows, congresses, concerts, and corporate events as a regional events infrastructure operator.
• Lyon Eurexpo (GL events): Major regional exhibition and convention center in Lyon operated by GL events, directly comparable to Brest Expo as a multi-hall venue hosting trade shows, concerts, and corporate events, anchored by GL events organizer partnerships.
• Bordeaux Events (Parc des Expositions de Bordeaux): Regional exhibition center in Bordeaux hosting consumer fairs, trade shows, and corporate events. Comparable to Brest Expo as a French regional exhibition venue with similar hall/outdoor space mix and trade show anchor business.
• Brest Arena (Brest'aim): A sister venue operated by the same parent (Brest'aim SEM) in the Brest metropolitan area. Directly comparable as a same-region event venue hosting concerts and live entertainment, though configured for arena-format rather than exhibition-hall events.

Regional players

• Reims Events (Parc des Expositions de Reims): Regional French convention and exhibition center comparable to Brest Expo in scale and event mix (trade shows, consumer fairs, corporate events), serving a different metropolitan catchment in northern France.
• Le Couvent des Jacobins / Rennes Events: Convention and events infrastructure in Rennes (Brittany's capital), serving the same broader regional market as Brest Expo for congresses, corporate events, and cultural programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brest.expo
• LinkedInlinkedin.com/company/brest-expo
• Instagraminstagram.com/brest_expo/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brest Expo