HoopsKing.com

What HoopsKing.com does

HoopsKing.com is a private, direct-to-consumer e-commerce company founded in 1998 and based in Marshalltown, Iowa, that sells basketball training equipment, custom coaching boards, and custom-branded team products. Its product portfolio spans coaching boards and whiteboards (used by professional teams including the Los Angeles Lakers and Washington Wizards), training aids (jump trainers, dribbling aids, shooting aids, weighted basketballs), custom arm sleeves, ball racks and storage carts, regulation and training basketballs, basketball hoop systems and backboards, and full custom sublimated uniforms. The company operates an in-house browser-based 3D online custom design tool that lets buyers upload logos, select colors, and preview custom products before ordering, which reduces order errors for its team-gear business.

The business runs primarily as a B2C/B2B e-commerce storefront at hoopsking.com, supplemented by bulk/team sales via school purchase orders, freight-shipping channels for large facility equipment, and mobile apps on iOS and Android launched in 2024. Revenue is generated through one-time product sales (training aids from $11.99 to $159.99, coaching boards starting at $99.99, custom coolers from $149.99, ball racks up to $899.99, custom uniforms on quote) with tiered bulk discounts (10-20% off at 25-100+ units) and team-store/fundraising programs that presell merchandise before inventory is ordered. International shipping reaches Canada, the United Kingdom, and Australia with duties and taxes pre-paid for institutional buyers. The catalog has expanded beyond basketball into baseball, softball, football, soccer, volleyball, hockey, lacrosse, track and field, tennis, and pickleball.

Customer segments include individual athletes, coaches, school athletic programs, athletic directors, and booster clubs. No venture capital funding, parent company, or subsidiary relationships are disclosed; the company appears to operate as an independent, founder-led e-commerce business with ownership not publicly stated. Distribution is exclusively direct via the website, mobile apps, email newsletter, and blog content, with verified customer reviews as the primary mid-funnel conversion mechanism.

Name

HoopsKing.com

Legal name

HoopsKing.com

Website

https://hoopsking.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

HoopsKing.com is a private e-commerce company founded in 1998 that sells basketball training equipment, custom coaching boards, and team merchandise across 15+ sports, serving individual athletes, coaches, schools, and professional teams through direct-to-consumer online sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Marshalltown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time sales of basketball training equipment, coaching boards, sideline gear, balls, and facility equipment through e-commerce storefront.
2. Custom Team Products: Custom branded team gear including coaching boards, uniforms, bags, coolers, tents, and arm sleeves. Orders designed online and produced to specification with proof approval before production.
3. Team Fundraising Programs: Team stores and fundraising merchandise programs where schools presell shirts, arm sleeves, and custom balls before ordering inventory.
4. Bulk/Team Orders: Volume orders for athletic departments, schools, and organizations with discounts on bulk quantities (25+ boards, 25+ coolers, etc.) and school purchase order acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HoopsKing.com manufactures, customizes, and retails basketball training equipment, coaching boards, ball racks, basketballs, hoop systems, and branded team gear directly to consumers and schools through its e-commerce storefront. The company also sells on-demand coaching videos and rents instructional DVDs across 15+ sports. An online custom design tool with 3D preview lets buyers personalize coaching boards, arm sleeves, ball racks, coolers, and uniforms before ordering.

Product overview

HoopsKing.com is a basketball training equipment and custom team products company serving coaches, athletic directors, schools, and clubs across 15+ sports. The company offers a diverse product portfolio centered on (1) Custom Coaching Boards and Whiteboards (Custom Pro Basketball Whiteboard, Custom Basketball Board 2-Sided, Custom Lineup Clipboard) with online design tools and NBA client base including Los Angeles Lakers and Washington Wizards; (2) Basketball Training Equipment including Jump 99 plyometric shoes, Vertical Jump Trainer resistance bands, weighted basketballs, No Palm dribbling/shooting aids, Toughness Training Pad, Hoop Harness dribbling aid, Shot Finger Spacer, Free Throw Trainer, and MarksMan shooting aid; (3) Training Basketballs including Hands on Shooter and Big Shot 33" oversized training balls; (4) Custom Team Gear including arm sleeves, sweat mops, water coolers, ball racks, bags, chairs, and event tents; (5) Ball Storage and Transport including lockable racks, custom ball racks, Power Dribble Ball Cart with built-in air pump, and various capacity carts (12-48 balls); (6) Basketballs including regulation, training, and foam options; (7) Basketball Hoop Systems (in-ground, portable, wall, ceiling-hung) and Backboards (glass, acrylic, polycarbonate, steel, aluminum, fiberglass) across recreation, school, and competition levels; and (8) Fundraising & Team Merch services including team stores, sponsor-backed products, and event merchandise booths. The company operates primarily as an e-commerce platform with online customization designers, accepts school purchase orders, and offers bulk pricing for athletic departments. With 26+ years of experience, the company has expanded from basketball into baseball/softball, football, soccer, volleyball, hockey, lacrosse, track & field, tennis, and pickleball.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Coaching Boards and Whiteboards Two-sided dry-erase coaching boards and clipboards with custom team branding, court diagrams, and lineup grids. Available across basketball, baseball, football, soccer, volleyball, hockey, lacrosse, wrestling, and tennis. Purchased by NBA teams including the Los Angeles Lakers and Washington Wizards.
• Basketball Training Equipment and Aids Skill-development training aids including Jump 99 plyometric shoes, Vertical Jump Trainer resistance bands, weighted basketballs (HeavyTrainer 2.75/3 lb), No Palm dribbling/shooting palm aid, Toughness Training Pad, Hoop Harness, Shot Finger Spacer, Free Throw Trainer, and MarksMan shooting aid. Designed for individual athletes and coaches targeting specific skill gaps.
• Ball Racks and Storage Carts Ball storage racks and carts ranging from 12 to 48 balls, including lockable racks, custom powder-coated racks with 3D design tools, Power Dribble Ball Cart with built-in air pump, multi-tier carts, and sport-specific racks for basketball, volleyball, and soccer. Prices range from $171.99 to $899.99.
• Basketballs (Training and Regulation) Training basketballs including the Hands on Shooter with printed hand-placement guides, Big Shot 33" oversized training ball, foam basketballs, intermediate Cordley composite, and Official Size Ultra-Grip basketballs. Multiple sizes including Youth 27.5", Women's 28.5", and Men's 29.5".
• Basketball Hoop Systems and Backboards Full basketball hoop systems in in-ground, portable, wall-mount, and ceiling-hung configurations with tempered glass, acrylic, polycarbonate, or steel backboards. Also sells standalone backboards in fiberglass, aluminum, tempered glass, acrylic, polycarbonate, and steel materials for recreation, school, or competition levels.
• Custom Team Gear (Sideline Equipment) Custom-branded sideline equipment including custom arm sleeves (compression fit, 360° sublimated print), custom sweat mops (microfiber, machine washable), custom water coolers (5 and 10 gallon, full-color vinyl wrap), custom sports bags, custom water bottles, event tents, courtside runners, custom seating, and scorers tables.
• Custom Team Uniforms Custom sublimated uniforms for basketball, baseball, football, soccer, and volleyball with quote-based pricing. Production begins after proof approval. School purchase orders accepted.
• Team Fundraising Programs and Team Stores Team store and fundraising merchandise programs where schools presell shirts, arm sleeves, and custom balls to fans before ordering inventory. Direct shipping to buyers with sponsor-backed branding options.
• On-Demand Coaching Videos On-demand instructional coaching videos available across basketball, baseball, football, soccer, volleyball, lacrosse, and hockey. Sold through the e-commerce storefront.
• Instructional DVD Rentals Rental DVDs of basketball and football instructional content, continuing the legacy of the company's original instructional video library.

Quantifiable outcome

• Products purchased by NBA teams including Los Angeles Lakers and Washington Wizards

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/hoopskingcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoopsKing.com