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Stendi

Full company profile

uuid002crrp

Namestring
Stendi
Legal namestring
Stendi AS
Websiteurl
stendi.no
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Stendi AS is Norway's largest private provider of care services, operating as a wholly-owned subsidiary of Swedish care conglomerate Ambea AB (listed on Nasdaq Stockholm). The company was formed in 2019 when Ambea acquired Aleris Omsorg and rebranded the combined Norwegian operations under the Stendi name, with headquarters in Lysaker, Oslo. With approximately 6,000 employees and a nationwide service footprint, Stendi delivers a portfolio of integrated care and welfare services organized across four main product lines: Bo- og omsorgstjenester (24-hour residential care for adults with mental health issues, substance abuse challenges, developmental disabilities, and dementia), Barnevern (child welfare including residential institutions, specialized foster homes, emergency foster homes, aftercare, and support measures), Brukerstyrt personlig assistanse or BPA (user-controlled personal assistance for children and adults with disabilities), and Helseteam (home-based nursing and care).

Stendi's service delivery rests on proprietary care methodologies rather than technology platforms: Personsentrert omsorg (person-centered care), PAS (Positive Behavior Support), Målrettet miljøarbeid (targeted environmental therapy with individualized goals), and Medleverturnus (a live-in shift system where staff teams reside with residents for consecutive days). The company is ISO 9001:2015 certified for foster home services and operates under Norwegian health and care service law. Stendi collaborates with the national child welfare authority Bufetat on foster care, employs approximately 150 specialized foster and respite homes across Norway, and maintains operational facilities in locations including Fetsund, Alta, Giske, and Kvenvikmoen.

The business model is B2G: Stendi generates revenue through multi-year public procurement contracts with Norwegian municipalities (kommuner) and Bufetat, with services commissioned under health and care service law requirements rather than publicly listed pricing. Revenue is not disclosed, but headcount of ~6,000 and Stendi's position as the country's largest private care provider imply revenue in the hundreds of millions of USD. The company benefits from Ambea group support functions in HR, quality, and business development, and supplements its direct sales motion with content marketing, webinars, and the annual Omsorgsrapporten research report produced in partnership with Agenda Kaupang.

Short descriptiontext

Stendi is Norway's largest private provider of care services, offering residential care, child welfare (including foster homes and institutions), user-controlled personal assistance (BPA), and home nursing to Norwegian municipalities and the national child welfare authority Bufetat under public procurement contracts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersOslo, Norway
HQ citystring
Oslo
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential care services, child welfare services, foster home services, user-controlled personal assistance, home nursing care
Industry1 code
1Temporary, On-Demand & Short-Notice Caregiver Staffing
CodeHSABAMAEPrimaryYes
NAICS code3 codes
  • Services for the Elderly and Persons with Disabilities624120
  • Assisted Living Facilities for the Elderly623312
  • Community Food and Housing, and Emergency and Other Relief Services6242
SIC code3 codes
  • Services-Nursing & Personal Care Facilities8050
  • Services-Home Health Care Services8082
  • Services-Social Services8300
Product category
Healthcare and Social Care Services
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Municipal Care Contracts
TypeManaged Services
Description

Stendi operates as a private provider delivering care services commissioned by Norwegian municipalities under public procurement contracts. Services are provided according to health and care service law requirements. Revenue is generated through contractual agreements with municipal government clients.

stendi.no
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Public sector service contracts
ModelOtherBilling cadenceMulti-year contract
Notes

Services are commissioned by municipalities through public contracts - pricing is negotiated through procurement processes rather than publicly listed

stendi.no
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Stendi delivers 24-hour residential care, child welfare services (institutions, foster homes, aftercare, support measures), user-controlled personal assistance (BPA), and home nursing services across Norway. Services are commissioned primarily by Norwegian municipalities and state agencies through public procurement contracts under health and care service law requirements.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 34 new foster parents completed basic training to take children with particularly high needs
Product overview1 text field

Stendi is Norway's largest private provider of care services, offering a comprehensive portfolio of integrated care and welfare services. The company operates as a unified platform delivering residential and care services, child welfare services including specialized and emergency foster homes, user-controlled personal assistance (BPA), and home health services. The core offerings include Bo- og omsorgstjenester (24-hour residential care for elderly and disabled), Barnevern (child welfare with foster homes, institutions, aftercare, and support measures), BPA (personal assistance), and Helseteam (home nursing). Stendi operates across Norway under the Ambea Nordic care group umbrella, providing services to municipalities throughout the country.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Ambea is a Swedish Nordic care group operating in Sweden, Denmark, Finland, and Norway. Stendi is part of the Ambea group and benefits from shared resources, best practices, and corporate support functions including HR, quality, and business development.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

The national child welfare authority collaborates with Stendi on foster home services across Norway. Stendi provides recruitment, training, follow-up and guidance of specialized foster homes under this collaboration.

3Norwegian Municipalities
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Stendi collaborates with municipalities across the country to deliver various care services including residential care, foster homes, and user-controlled personal assistance (BPA).

stendi.no
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Analysis partnership for developing the Omsorgsrapporten (Care Report) - annual research providing insights on Norwegian care sector challenges and opportunities.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Collaboration on market dialogue methodologies for public procurement of care services. LUP helps municipalities, county municipalities and state entities conduct innovative procurements.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Educational institution partnership discussing education and career opportunities in the care sector, featured in Stendi webinars on competency needs.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Career survey organization partnering with Stendi on research about future competency needs and attractiveness of care sector careers.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

HELT MED works to provide real opportunities in working life for people with developmental disabilities, autism, or learning difficulties. Stendi collaborates with them for inclusive employment, such as hiring office assistants.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers9 records
TypeBroad incumbent
Description

Ambea AB is Stendi's Swedish parent company and a pan-Nordic care conglomerate (listed on Nasdaq Stockholm) operating Vardaga, Nytida, and other care brands across Sweden, Denmark, Finland, and Norway.

TypeDirect peer
Description

Forenede Care is a Nordic private care group (Denmark-headquartered) operating residential care, elderly care, and disability services, providing a comparable Nordic cross-border care platform to Stendi.

TypeDirect peer
Description

Attendo is the leading private Nordic care provider (listed on Nasdaq Stockholm) operating residential care, elderly care, and disability services across Sweden, Finland, and Denmark — directly comparable to Stendi's Norwegian care services model.

TypeBroad incumbent
Description

Terveystalo is Finland's largest private healthcare and welfare services provider (listed on Nasdaq Helsinki), offering adjacent Nordic private healthcare and care services at broader scale.

TypeOthers
Description

Aleris is the Swedish healthcare group whose Norwegian Omsorg division was acquired by Ambea in 2019 and rebranded as Stendi — making it Stendi's corporate predecessor with historical operational overlap.

TypeDirect peer
Description

Humana AB is a Swedish-listed care company providing individual and family care, elderly care, and personal assistance across the Nordics, with overlapping service lines in disability care and personal assistance (BPA-equivalent).

TypeDirect peer
Description

Signo is a Norwegian foundation-based care provider specializing in services for people with developmental disabilities and autism — directly overlapping with Stendi's disability and collective housing offerings.

TypeBroad incumbent
Description

Mehiläinen is a major Finnish private social and healthcare services group offering elderly care, disability services, and home care — comparable to Stendi across the broader Nordic private care market.

TypeDirect peer
Description

Norlandia is a Norwegian private care provider offering elderly care, disability services, and child welfare placements — a direct competitor in the same Norwegian municipal procurement market.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Stendi

Healthcare and Social Care Servicesstendi.no

Stendi is Norway's largest private provider of care services, offering residential care, child welfare (including foster homes and institutions), user-controlled personal assistance (BPA), and home nursing to Norwegian municipalities and the national child welfare authority Bufetat under public procurement contracts.

What Stendi does

Stendi AS is Norway's largest private provider of care services, operating as a wholly-owned subsidiary of Swedish care conglomerate Ambea AB (listed on Nasdaq Stockholm). The company was formed in 2019 when Ambea acquired Aleris Omsorg and rebranded the combined Norwegian operations under the Stendi name, with headquarters in Lysaker, Oslo. With approximately 6,000 employees and a nationwide service footprint, Stendi delivers a portfolio of integrated care and welfare services organized across four main product lines: Bo- og omsorgstjenester (24-hour residential care for adults with mental health issues, substance abuse challenges, developmental disabilities, and dementia), Barnevern (child welfare including residential institutions, specialized foster homes, emergency foster homes, aftercare, and support measures), Brukerstyrt personlig assistanse or BPA (user-controlled personal assistance for children and adults with disabilities), and Helseteam (home-based nursing and care).

Stendi's service delivery rests on proprietary care methodologies rather than technology platforms: Personsentrert omsorg (person-centered care), PAS (Positive Behavior Support), Målrettet miljøarbeid (targeted environmental therapy with individualized goals), and Medleverturnus (a live-in shift system where staff teams reside with residents for consecutive days). The company is ISO 9001:2015 certified for foster home services and operates under Norwegian health and care service law. Stendi collaborates with the national child welfare authority Bufetat on foster care, employs approximately 150 specialized foster and respite homes across Norway, and maintains operational facilities in locations including Fetsund, Alta, Giske, and Kvenvikmoen.

The business model is B2G: Stendi generates revenue through multi-year public procurement contracts with Norwegian municipalities (kommuner) and Bufetat, with services commissioned under health and care service law requirements rather than publicly listed pricing. Revenue is not disclosed, but headcount of ~6,000 and Stendi's position as the country's largest private care provider imply revenue in the hundreds of millions of USD. The company benefits from Ambea group support functions in HR, quality, and business development, and supplements its direct sales motion with content marketing, webinars, and the annual Omsorgsrapporten research report produced in partnership with Agenda Kaupang.

Stendi firmographics

Firmographics
Name
Stendi
Legal name
Stendi AS
Website
https://stendi.no
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Stendi is Norway's largest private provider of care services, offering residential care, child welfare (including foster homes and institutions), user-controlled personal assistance (BPA), and home nursing to Norwegian municipalities and the national child welfare authority Bufetat under public procurement contracts.
Ownership category
akta.pro rank

Stendi industry classification

Industry
Product category
Healthcare and Social Care Services
NAICS
Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Community Food and Housing, and Emergency and Other Relief Services (6242)
SIC
Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)
akta.pro primary industry
Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE)

Keywords

  • Residential care services
  • Child welfare services
  • Foster home services
  • User-controlled personal assistance
  • Home nursing care

Where Stendi is headquartered

Location

Headquarters

HQ city
Oslo
HQ country
Norway
HQ region
Europe

Offices5 records

Markets served

Stendi business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Municipal Care Contracts: Stendi operates as a private provider delivering care services commissioned by Norwegian municipalities under public procurement contracts. Services are provided according to health and care service law requirements. Revenue is generated through contractual agreements with municipal government clients.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractPublic sector service contracts

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Stendi product offering

Product offering

Core offering

Stendi delivers 24-hour residential care, child welfare services (institutions, foster homes, aftercare, support measures), user-controlled personal assistance (BPA), and home nursing services across Norway. Services are commissioned primarily by Norwegian municipalities and state agencies through public procurement contracts under health and care service law requirements.

Product overview

Stendi is Norway's largest private provider of care services, offering a comprehensive portfolio of integrated care and welfare services. The company operates as a unified platform delivering residential and care services, child welfare services including specialized and emergency foster homes, user-controlled personal assistance (BPA), and home health services. The core offerings include Bo- og omsorgstjenester (24-hour residential care for elderly and disabled), Barnevern (child welfare with foster homes, institutions, aftercare, and support measures), BPA (personal assistance), and Helseteam (home nursing). Stendi operates across Norway under the Ambea Nordic care group umbrella, providing services to municipalities throughout the country.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • 34 new foster parents completed basic training to take children with particularly high needs

Companies that use Stendi

Customer profile

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Stendi technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Stendi partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

  • AmbeacoreStrategic or Co-development PartnerAmbea is a Swedish Nordic care group operating in Sweden, Denmark, Finland, and Norway. Stendi is part of the Ambea group and benefits from shared resources, best practices, and corporate support functions including HR, quality, and business development.
  • Bufetat (Barne-, ungdoms- og familieetaten)coreStrategic or Co-development PartnerThe national child welfare authority collaborates with Stendi on foster home services across Norway. Stendi provides recruitment, training, follow-up and guidance of specialized foster homes under this collaboration.
  • Norwegian MunicipalitiescoreStrategic or Co-development PartnerStendi collaborates with municipalities across the country to deliver various care services including residential care, foster homes, and user-controlled personal assistance (BPA).
  • Agenda KaupangminorStrategic or Co-development PartnerAnalysis partnership for developing the Omsorgsrapporten (Care Report) - annual research providing insights on Norwegian care sector challenges and opportunities.
  • LUP (Leverandørutviklingsprogrammet)minorStrategic or Co-development PartnerCollaboration on market dialogue methodologies for public procurement of care services. LUP helps municipalities, county municipalities and state entities conduct innovative procurements.
  • VID (Vitenskapelige høgskole)minorStrategic or Co-development PartnerEducational institution partnership discussing education and career opportunities in the care sector, featured in Stendi webinars on competency needs.
  • UniversumminorStrategic or Co-development PartnerCareer survey organization partnering with Stendi on research about future competency needs and attractiveness of care sector careers.
  • HELT MEDminorStrategic or Co-development PartnerHELT MED works to provide real opportunities in working life for people with developmental disabilities, autism, or learning difficulties. Stendi collaborates with them for inclusive employment, such as hiring office assistants.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Stendi competitors and assessment

Company assessment

Broad incumbents

  • Ambea AB: Ambea AB is Stendi's Swedish parent company and a pan-Nordic care conglomerate (listed on Nasdaq Stockholm) operating Vardaga, Nytida, and other care brands across Sweden, Denmark, Finland, and Norway.
  • Terveystalo: Terveystalo is Finland's largest private healthcare and welfare services provider (listed on Nasdaq Helsinki), offering adjacent Nordic private healthcare and care services at broader scale.
  • Mehiläinen: Mehiläinen is a major Finnish private social and healthcare services group offering elderly care, disability services, and home care — comparable to Stendi across the broader Nordic private care market.

Direct peers

  • Forenede Care: Forenede Care is a Nordic private care group (Denmark-headquartered) operating residential care, elderly care, and disability services, providing a comparable Nordic cross-border care platform to Stendi.
  • Attendo: Attendo is the leading private Nordic care provider (listed on Nasdaq Stockholm) operating residential care, elderly care, and disability services across Sweden, Finland, and Denmark — directly comparable to Stendi's Norwegian care services model.
  • Humana AB: Humana AB is a Swedish-listed care company providing individual and family care, elderly care, and personal assistance across the Nordics, with overlapping service lines in disability care and personal assistance (BPA-equivalent).
  • Stiftelsen Signo: Signo is a Norwegian foundation-based care provider specializing in services for people with developmental disabilities and autism — directly overlapping with Stendi's disability and collective housing offerings.
  • Norlandia Care: Norlandia is a Norwegian private care provider offering elderly care, disability services, and child welfare placements — a direct competitor in the same Norwegian municipal procurement market.

Others

  • Aleris: Aleris is the Swedish healthcare group whose Norwegian Omsorg division was acquired by Ambea in 2019 and rebranded as Stendi — making it Stendi's corporate predecessor with historical operational overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Stendi social profiles

Digital presence

Stendi compliance and trust

Trust signal

Compliance1 record

Stendi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stendi leadership team

Management profile

Number of profiles

Profiles12 records

Stendi subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Stendi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stendi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stendi

What does Stendi do?

Stendi delivers 24-hour residential care, child welfare services (institutions, foster homes, aftercare, support measures), user-controlled personal assistance (BPA), and home nursing services across Norway. Services are commissioned primarily by Norwegian municipalities and state agencies through public procurement contracts under health and care service law requirements.

Is Stendi a public or private company?

Stendi is a private company. It is classified as corporate owned and is currently operating.

When was Stendi founded?

Stendi was founded in 2019. It employs 5,001 to 10,000 people.

Where is Stendi based?

Stendi is headquartered in Oslo, Norway, in the Europe region.

How does Stendi make money?

One revenue line is on record: municipal Care Contracts.

Who are Stendi's main competitors?

Broad incumbents on record are Ambea AB, Terveystalo and Mehiläinen. Direct peers are Forenede Care, Attendo, Humana AB, Stiftelsen Signo and Norlandia Care. Aleris is listed as an others.

Does Stendi have an API?

No public API is recorded for Stendi.

What industry is Stendi in?

Stendi's product category is Healthcare and Social Care Services. Its primary akta.pro industry code is HSABAMAE, Temporary, On-Demand & Short-Notice Caregiver Staffing. Its NAICS code is 624120 and its SIC code is 8050.

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