What Source Planning & Construction does

Source Planning & Construction is a privately held, founder-owned commercial construction firm headquartered in San Francisco, founded in 2010 by Sam Perry, Chris Demos, and Bryce Harstad. The company specializes in high-end tenant improvements, multi-floor office buildouts, lobby renovations, design-build construction, and historic building remodels for enterprise and mid-market clients across the San Francisco Bay Area and the broader California coast. Its core differentiator is an integrated planning-and-construction model in which experienced planners and field construction professionals operate as a unified team, supported by the proprietary 'Source Way' methodology that emphasizes zero punch-list delivery, weekly progress reporting, and synchronized multi-trade sequencing.

The company generates revenue through one-time, project-based commercial construction contracts rather than recurring agreements. Pricing is determined through consultative pre-construction planning sessions with clients, architects, and design teams, with project values varying based on square footage, design complexity, and specifications. Sales are direct and project-executive-led, with go-to-market execution centered on long-term client relationships (e.g., LendingClub across 20 floors over nearly a decade) and referral partnerships with major Bay Area architecture firms (Gensler, Brereton, Studios Architecture, SmithGroup, FORGE) and commercial real estate owners (Boston Properties, Hines, Cushman & Wakefield).

Source has built a portfolio spanning more than 20 disclosed enterprise clients across fintech (LendingClub, Turnitin), advertising/marketing (Universal McCann, NEXT15), private equity and venture capital (Vista Equity Partners, Artis Ventures, Genstar), investment management (Invesco), coworking (Mindspace), retail/hospitality (OpenTable, Brick & Timber Collective, Fleet Feet Sports), insurance (Applied Underwriters), and professional associations. The firm had 11–50 employees as of firmographic reporting, with the most recent disclosed growth milestone being a record 2019 (31% revenue growth, headcount doubling), and subsequent operational continuity through 2020 pandemic disruption with no announced external funding, M&A activity, or geographic moves beyond the initial 2014 expansion into San Diego.

Name

Source Planning & Construction

Legal name

Source Planning & Construction

Website

https://sourcesf.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Source Planning & Construction is a founder-owned San Francisco commercial construction firm delivering integrated planning and high-end tenant improvements, office buildouts, and design-build projects for enterprise clients across the Bay Area and California coast.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industries

Design-Build / EPC General Contracting (IMAFAAAD), Construction Management (Agency/Owner’s Rep) (IMAFAAAC)

Keywords

• Commercial construction
• Tenant improvements
• Office buildouts
• Design-build construction
• Pre-construction planning

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commercial Construction Project Revenue: Source generates revenue through one-time commercial construction and tenant improvement projects. Revenue is project-based, not recurring, and is earned through direct client contracts for office buildouts, renovations, and new construction in the Bay Area. The company experienced $20 million in revenue growth in 2019, marking a record year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Source Planning & Construction is a Bay Area commercial general contractor providing integrated planning and construction services for commercial office tenants. Core work includes high-end tenant improvements, multi-floor office buildouts, lobby renovations, design-build delivery, historical building remodels, and coworking space construction. The firm treats pre-construction planning and field execution as a single, unified service rather than two separate offerings.

Product overview

Source Planning & Construction is a commercial construction company specializing in high-end tenant improvements and commercial office space buildouts in the San Francisco Bay Area. The company provides integrated planning and construction services as a unified offering, combining pre-construction planning with full-service construction management. Their services include design-build, multi-floor commercial office projects, lobby renovations, historical building remodels, and LEED/green building projects. The company does not operate as a software platform with distinct named products or modules, but rather delivers professional construction services tailored to commercial real estate tenants, property managers, and businesses throughout the Bay Area including San Francisco, Oakland, San Rafael, and San Ramon.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning & Construction Services Integrated pre-construction planning combined with full-service commercial construction management for Bay Area office tenants, property managers, and CRE owners. Includes master budgeting, constructability review, design coordination, and field execution as a single service.

Quantifiable outcome

• Zero punch-list delivery through rigorous pre-punch inspection process
• +1 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Boston PropertiescoreStrategic or Co-development Partner · 1 January 2012One of the first major partnerships developed in 2012. Source dedicated themselves to Boston Properties as a key account, and this relationship transformed into a long-term, ongoing partnership for commercial construction projects in the Bay Area.
• HinescoreStrategic or Co-development Partner · 1 January 2012A commercial real estate firm that became a strategic partner in 2012. Source committed to the Hines account, which developed into a long-term, ongoing partnership for Bay Area commercial construction projects.
• Cushman & WakefieldcoreStrategic or Co-development Partner · 1 January 2012A major commercial real estate firm that established a strategic partnership with Source in 2012. The relationship grew into a long-term ongoing partnership for commercial construction and tenant improvements.
• Leap Sandcastle ClassicminorOthers · 1 January 2012Source has participated in the annual Leap Sandcastle Classic event since 2012, a fundraising initiative benefiting local Bay Area students. Their biggest fundraising year was October 2019. This is a community engagement and charitable giving partnership, not a commercial or GTM partnership.
• GenslercoreStrategic or Co-development PartnerGensler is a major international architecture firm referenced as a 'design friend' and co-collaborator. Source has worked with Gensler on multiple high-profile projects including Vista Equity Partners, and Source shared Gensler's research on the future of commercial office space as thought leadership. The relationship is co-developmental on design-build projects.
• Duane MorrisminorStrategic or Co-development PartnerSource expanded beyond the Bay Area in 2014 with a project in San Diego through a partnership with Duane Morris. This was the company's first significant project outside the Bay Area.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• XL Construction: Bay Area commercial general contractor delivering tenant improvements, building renovations, and ground-up projects for tech and life sciences clients. Similar mid-market positioning with strong Bay Area enterprise client base.
• BNBuilders: West Coast commercial general contractor with significant Bay Area presence, specializing in tenant improvements, healthcare, and education projects. Comparable in regional focus and design-build delivery model.
• Level 10 Construction: California-based commercial general contractor focused on tenant improvements, corporate interiors, and ground-up construction. Comparable in target customers (Bay Area enterprise/tech), service mix, and design-build emphasis.
• Hathaway Dinwiddie Construction Company: Long-standing Bay Area commercial construction firm with deep tenant improvement and build-to-suit portfolio. Comparable in service mix and Bay Area enterprise client focus, though generally operating at larger project scale.
• Build Group: San Francisco-based commercial general contractor focused on tenant improvements, hospitality, and office buildouts. Comparable in size, Bay Area concentration, and emphasis on design-build delivery for enterprise clients.
• Skyline Construction: Bay Area-based commercial general contractor specializing in tenant improvements, office buildouts, and design-build projects for tech and enterprise clients. Directly comparable in scale, geography, and service offering to Source Planning & Construction.

Broad incumbents

• Swinerton: Large national commercial GC with deep Bay Area roots and active tenant improvement practice. Overlaps significantly with Source in office buildouts but operates at much larger scale and broader geographic footprint.
• Webcor: Major Bay Area-headquartered commercial GC with extensive tenant improvement and ground-up portfolio. Direct overlap on large enterprise office and commercial projects but operates as a substantially larger, more diversified firm.
• DPR Construction: Top-tier national commercial GC with major Bay Area operations serving tech, healthcare, and corporate clients. Competes for many of the same enterprise tenant improvement and buildout engagements but at substantially larger scale.

Regional players

• Devcon Construction: Northern California-based commercial general contractor with strong tenant improvement and renovation practice. Comparable service mix and regional focus, though primary footprint is Silicon Valley rather than San Francisco.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/source_sf
• Facebookfacebook.com/Source.Planning.Construction

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source Planning & Construction