Aanstekelijk

Name

Aanstekelijk

Legal name

Aanstekelijk B.V.

Website

https://aanstekelijk.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Creative agency services
• Brand advertising
• Film production
• Social content creation
• Campaign development

Headquarters

HQ city

Breukelen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: The agency generates revenue through professional services billed per project, including creative concept development, scriptwriting, video production, photography, and campaign distribution across TV, social, OOH, and radio. Invoicing is based on nacalculatie (post-calculation), with 50% upon quote acceptance and 50% upon delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aanstekelijk is an independent creative agency based in Breukelen, Netherlands, that provides full-service branding, advertising, and film production for Dutch brands and partner agencies. The agency produces 360-degree campaigns across TV, digital out-of-home, radio, social media, and YouTube, plus short-form social content for Instagram and TikTok, using its in-house team for concept, direction, scripting, shooting, editing, VFX, and post-production.

Product overview

Aanstekelijk is an independent creative agency offering full-service creative capabilities organized into three core service lines: Social (short-form content for Instagram, TikTok, and YouTube), Campaigns (360-degree advertising from strategy through TV and digital out-of-home), and Production (in-house film and video production from concept to edit). The agency operates as a creative partner for both brands (delivering entertaining campaigns) and other agencies (providing film production services). Notable branded concepts include De Goedmaker (Bol.com), Studeer wat je liket (HAN University), Giganet (Ziggo), and Wear that feeling (H&M).

Differentiator

Problem solved

Functional benefit

Products and services

• Social Content Services Creation of short-form social media content including Instagram snacks, TikTok videos, branded music videos, and unskippable YouTube formats in 9:16 and 1:1 aspect ratios. Targeted at brands and agencies needing high-volume, fast-turnaround social creative.
• Campaign Development Strategic 360-degree advertising campaigns spanning TV commercials, photography, radio, and digital out-of-home, grounded in clear strategy and the agency's 'Aanstekelijk-ness®' creative style. Delivered to enterprise brands across multiple sectors.
• Film and Video Production In-house film production services ranging from high-end cinematic content to social videos and budget-conscious formats, covering concept, direction, scripting, shooting, VFX, and editing. Served both direct brand clients and as a creative production partner for other agencies.

Quantifiable outcome

• 3.2M YouTube views on full Bol.com Goedmaker episodes
• +5 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• YunecoreStrategic or Co-development PartnerYune is described as a longstanding creative agency friend with whom Aanstekelijk co-created and directed the Bol.com 'Goedmaker' campaign since 2018. Key team members Djordy, Neal & Bas have been on board together with Yune. Aanstekelijk also provided creative direction and post-production for ANWB's Smart Driver campaign through Yune's concept.
• One:NilcoreStrategic or Co-development PartnerOne:Nil is a creative agency for whom Aanstekelijk acted as creative production partner on the Ziggo/Netflix Bundle campaign and the Ziggo Giganet/Ajax campaign. One:Nil developed the creative strategy and Aanstekelijk handled script, production, and creative execution.
• Natwerk, Blauw Gras, Truus, Megawatt, Steam, Born05, Pünktlich, C2B, IO, RedmattersminorStrategic or Co-development PartnerA range of Dutch creative and marketing agencies with whom Aanstekelijk has worked as a creative film production partner. These partnerships involve Aanstekelijk executing or co-producing video/creative assets based on concepts developed by partner agencies.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yune: Dutch creative agency identified as a long-standing partner of Aanstekelijk, co-creating the Bol.com Goedmaker franchise since 2018. Functions as both peer and partner: overlap on creative strategy while relying on Aanstekelijk for production execution.
• Natwerk: Dutch independent creative agency explicitly named as a client partner in Aanstekelijk's own portfolio. Same indie Dutch positioning and similar scope of social and campaign work, both targeting Dutch enterprise brands with creative-led briefs.
• KesselsKramer: Independently owned Amsterdam-based creative agency with a similarly bold, entertainment-led creative style and a comparable indie-Dutch positioning. Closest peer in scale and signature creative sensibility, both competing for the same Dutch brand clients seeking character-driven campaigns.
• One:Nil: Dutch creative agency that is both a partner (Ziggo/Netflix Bundle and Giganet co-production) and a structural peer to Aanstekelijk. Direct comparison: similar indie scale, similar client roster, with division of labor on creative strategy vs production.

Broad incumbents

• Dept Agency: Dutch-origin global digital and creative agency operating across campaigns, content, and technology. A broader-scope peer with capabilities (tech, digital product) that go beyond Aanstekelijk's storytelling core, competing for the same enterprise creative briefs.
• Mother Amsterdam: Independent global creative network with an Amsterdam office serving major consumer brands. Comparable cultural fit on entertainment-led creative; competing for the same Dutch enterprise creative engagements at a larger international scale.
• TBWA\NEBOKO: Largest Dutch creative network agency, serving enterprise Dutch clients (Ziggo, Albert Heijn, KPN). Represents the scale incumbent against which Aanstekelijk competes for the same brand budgets, though with end-to-end media buying that Aanstekelijk deliberately does not offer.
• Anomaly Amsterdam: Independent creative network with an Amsterdam presence, known for integrated campaigns and brand entertainment work. Compares structurally to Aanstekelijk for indie networks competing on creative entertainment formats rather than full-service ad buying.
• Wieden+Kennedy Amsterdam: Global independent creative network with a flagship Amsterdam office that serves Heineken and other major Dutch brands. Independent creative positioning mirrors Aanstekelijk, but at significantly larger scale, competing for the same entertainment-style campaign briefs.
• 72andSunny Amsterdam: Global independent creative network with an Amsterdam office serving major consumer brands. Direct comparable in indie-network positioning and entertainment-led creative work, though at a larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aanstekelijk
• Instagraminstagram.com/aanstekelijk.agency
• Xx.com/Aanstekelijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aanstekelijk