What Smartbridge Partners does

Smartbridge Partners is a privately held IT consulting firm and Value-Added Reseller (VAR), founded in 2003 and headquartered in Austin, Texas, with a secondary office in Lafayette, Louisiana. The firm specializes in implementing and integrating Sage 100 (formerly MAS 90) and xTuple open-source ERP/accounting software for small and mid-size businesses — typically in the $3-75 million revenue range — operating in wholesale distribution, manufacturing, job shops, and service-based industries. Its product offering centers on a core ERP platform augmented by a broad add-on module portfolio covering CRM (Sage CRM, Infor CRM), mobile sales and service (iSales, Fusion POS, mobile apps), human capital management (Sage HRMS, iRecruit, iTrain), warehouse management, and business intelligence/reporting (Sage Intelligence, DataSelf, KnowledgeSync).

The company delivers implementation, training, and ongoing support under a proprietary "Fixed Price for Defined Results" service model, providing cost certainty to customers before engagements begin. Distribution is primarily direct, driven by phone-based consultative sales (Jerry Norman, CEO) supplemented by website inquiries, blog/email content marketing, webinars, and partner referrals. Since 2012 the firm has been a member of 90 Minds Consulting Group — a network of 150 ERP consultants across 17 states — with the CEO serving on its board; this affiliation provides the sub-10-person firm with disproportionate technical reach and referral flow. Vendor partnerships with Sage, xTuple, Avalara, and DSD Systems extend the firm's ecosystem positioning.

Revenue mechanics blend professional services (fixed-price implementations, Knowledge Transfer Agreements for ongoing support) with software resale and licensing (subscription and perpetual models, cloud or on-premises). The firm has no external institutional funding, operates with 1-10 employees, and shows no public financial disclosures or notable digital footprint beyond a basic WordPress website and LinkedIn/Twitter accounts — consistent with a small, founder-operated regional consultancy.

Name

Smartbridge Partners

Legal name

Smartbridge Partners

Website

https://smartbridgepartners.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Consulting and implementation services delivered at fixed prices for defined results. Services include Vision Development, Scope Definition, Proof of Concept, Strategic BMT Review, Knowledge Transfer Agreement, CRM Data Cleansing, SmartStart CRM, FutureBridge CRM Prep, Inventory Optimization, ERP System Utilization Review, ACA Fitness Assessment, Executive Dashboard Development, Cash Flow Monitoring System, and Data Integration.
2. Software Resale and Licensing: Resale and implementation of software products including Sage 100, xTuple, and various add-on modules. Products available as cloud, on-premises, or hybrid deployments with both recurring subscription payments and perpetual license options.
3. Software Support and Maintenance: Ongoing support services tied to the Knowledge Transfer Agreement, helping customers maintain and optimize their software systems post-implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smartbridge Partners is an IT consulting firm and Value-Added Reseller (VAR) that resells, implements, and supports Sage 100 (formerly MAS 90) and xTuple ERP/accounting software for small and mid-size businesses. The firm delivers back-office and front-office system implementations, including accounting, HRMS, CRM, business intelligence, mobile sales, and cash flow management solutions, alongside a full suite of professional services such as vision development, implementation, proof of concept, and ongoing support via a Knowledge Transfer Agreement.

Product overview

Smartbridge Partners offers a platform-plus-modules portfolio centered on Sage 100 and xTuple as core ERP/accounting systems, supplemented by add-on modules for CRM, mobile sales and service, human capital management, and business intelligence. The two primary core platforms (Sage 100 and xTuple) are enhanced with specialized modules including JobOps, Purchasing Assistant, and OneProduct for ERP enrichment; Sage CRM and Infor CRM for customer management; iSales, Fusion POS, and mobile apps for field operations; Sage 100 Payroll, Sage HRMS, iRecruit, and iTrain for HCM; and Sage Intelligence, Biznet BizInsight, DataSelf, and KnowledgeSync for reporting and alerts. The company provides implementation and consulting services delivered on a fixed-price basis for defined results.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage 100 ERP Software Enterprise resource planning (ERP) and accounting software platform for distribution, manufacturing, and service companies; sold and implemented by Smartbridge Partners as a Value-Added Reseller.
• xTuple ERP Software Open-source ERP solution providing price and functionality options for businesses, integrated with Smartbridge Partners' Sage 100 offerings.
• ERP and Business Management Consulting Services Professional consulting and implementation services covering ERP selection, deployment, optimization, and integration, delivered under a Fixed Price for Defined Results model for distribution, manufacturing, and service businesses.
• Knowledge Transfer Agreement (KTA) Support Ongoing post-implementation support service providing customers with access to technical assistance, system configuration guidance, and help with issues as they arise.

Quantifiable outcome

• Many enhancements pay for themselves in less than a year
• +2 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 90 Minds Consulting GroupcoreImplementation/ SI/ Consulting Partner · 1 January 2012Smartbridge Partners has been members of 90 Minds Consulting Group since 2012. This group of consultants and VARs provides mutual technical and business support with expertise in software from Sage, Microsoft, Intuit, SAP, xTuple and others. CEO Jerry Norman serves on the Board of Directors. The group includes 150 consultants located in 17 states.
• AvalaraminorGTM or Marketing PartnerPartnered with Avalara for the Live Interactive Forum on Sales Tax Experts Supreme Court Decision. Avalara provides tax policy experts Scott Peterson and Rachel Le Mieux for the forum.
• DSD SystemsminorStrategic or Co-development PartnerPartner referenced for inventory management expertise. DSD Systems provides a blog covering basics of key inventory management measures including Gross Margin, Average Inventory Level, Item Fill Rate, and Turnover Ratio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

• Xx.com/SmartBP_Jerry
• LinkedInlinkedin.com/company-beta/4493485

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbridge Partners