Corona
Corona is a Mexican beer brand owned by AB InBev, producing Pale Lager and non-alcoholic variants distributed in 150+ countries. It targets adult social drinkers through lifestyle branding anchored by the lime consumption ritual and beach/sunset experiences.
- Company typePrivate
- Founded1925
- HeadquartersLima, Peru
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Corona does
Corona is a Mexican beer brand founded in 1925, operated as a subsidiary brand of Anheuser-Busch InBev (AB InBev, which acquired Grupo Modelo in 2013). The portfolio consists of two core SKUs: Corona Original, a 4.5% ABV Pale Lager brewed from 100% natural ingredients (water, barley malt, corn, hops, and yeast), and Corona Cero, a 0.0% non-alcoholic variant launched in 2016 and marketed as the world's first alcohol-free beer containing vitamin D. The brand is positioned around an aspirational outdoor lifestyle anchored by the distinctive 'Ritual de la Lima' (lime ritual), in which consumers insert a lime wedge into the bottle neck before drinking.
The Spanish-market entity, GMODELO EUROPA, S.A.U. (headquartered at Calle Pradillo 5, 28002 Madrid), operates as a brand-management subsidiary with a reported 1-10 employees. Distribution in Spain is executed through Mahou San Miguel (online store at mahou-sanmiguel.com and physical retail), while internationally the brand leverages AB InBev's network to reach 150+ countries. Revenue is generated through wholesale and retail beer sales across off-premise (supermarkets, convenience stores) and on-premise (bars, restaurants, beach clubs) channels, with products sold directly to consumers via the Mahou San Miguel e-commerce store.
Brand activity is heavily experiential. The 'Sunset Spots' program designates 100 bars and restaurants across Spain as partner venues (in collaboration with Tripadvisor), the Corona Island destination delivers a permanent Caribbean experience, and the Velero Corona sailing program extends the lifestyle positioning along the Spanish coast. The company targets adult consumers (18+) seeking social, outdoor, and leisure drinking occasions, and in 2025 marked its 100-year centenary through multi-market campaigns including a 'certified by the sun' outdoor activation in Mexico.
Corona firmographics
Firmographics- Name
- Corona
- Legal name
- GMODELO EUROPA, S.A.U.
- Website
- https://cervezacorona.es
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Corona is a Mexican beer brand owned by AB InBev, producing Pale Lager and non-alcoholic variants distributed in 150+ countries. It targets adult social drinkers through lifestyle branding anchored by the lime consumption ritual and beach/sunset experiences.
- Ownership category
- akta.pro rank
Corona industry classification
Industry- Product category
- Beer Manufacturing
- NAICS
- Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Corona is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Corona business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Corona Beer Sales: Corona generates revenue through the sale of its flagship beer product (Corona Extra) and its non-alcoholic variant (Corona Cero). Products are sold through retail channels (supermarkets, convenience stores, specialized beverage retailers) and on-premise channels (bars, restaurants, beach clubs). The brand is distributed globally in 150+ countries.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Corona product offering
Product offeringCore offering
Corona is a manufacturer and seller of Mexican Pale Lager beer. Its core offerings are the flagship Corona (4.5% ABV, 100% natural ingredients — water, barley malt, corn, hops, and yeast) and Corona Cero (0.0% alcohol, with vitamin D). Products are sold through retail (supermarkets, convenience stores), on-premise (bars, restaurants, beach clubs), and e-commerce (Mahou San Miguel online store) channels, distributed globally across 150+ countries.
Product overview
Corona is a Mexican beer brand offering two main products: Corona (original) and Corona Cero (non-alcoholic variant). Corona is a Pale Lager with 4.5% alcohol, made with natural ingredients (water, barley malt, corn, hops, yeast). Corona Cero is a 0.0% alcohol version with vitamin D. Both products share the brand's identity around disconnection, outdoor lifestyle, and the iconic 'ritual of the lime' (putting a lime wedge in the bottle). The products are distributed through Mahou San Miguel in Spain and are available for purchase through the online store.
Differentiator
Problem solved
Functional benefit
Brands
- Corona Cero: A non-alcoholic beer made with 100% natural ingredients, designed for those who want to enjoy life with 0% alcohol.
Products and services
- Corona (Original) A Mexican Pale Lager beer, 100% natural, light and smooth in flavor, with 4.5% ABV, 11.3°P Original Extract, IBU of 18, and EBC color of 5.9. Recommended serving temperature is 3-6°C, typically enjoyed with a lime wedge inserted into the bottle (Ritual de la Lima). The flagship product and most sold Mexican beer in the world, available in 150+ countries, targeting adult consumers (18+) for social outdoor occasions.
- Corona Cero A non-alcoholic (0.0% ABV) Mexican beer made with 100% natural ingredients and containing vitamin D. Designed for consumers who want to enjoy the Corona lifestyle in 0% alcohol mode. The zero-alcohol Mexican beer most sold in the world.
Quantifiable outcome
- Most sold Mexican beer in the world, available in 150+ countries
- +2 more outcomes
Companies that use Corona
Customer profileSegments1 record
Ideal customer profiles1 record
Corona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Corona partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TripadvisorcoreTripadvisor collaborates with Corona on the Sunset Spots program, providing recommendations for the 100 best venues to enjoy sunsets across Spain. Tripadvisor's logo and endorsement appear on Sunset Spots promotional materials, and Justin Reid, Director EMEA at Tripadvisor, serves as a jury member for venue selection.
- Sunset Spots Partner Venues (100 bars and restaurants)core100 selected bars, restaurants, beach clubs, and hotels across Spain participate in Corona's Sunset Spots program as official venues for enjoying sunsets. Categories include 5 'Embajada' (flagship ambassadors), 25 'Oasis', and 70 'Sello' (seal) designations. Venues receive Corona branding and promotion in exchange for hosting Corona experiences.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Corona competitors and assessment
Company assessmentRegional players
- Estrella Galicia: Leading Spanish premium beer competing with Corona on Spanish on-premise shelves; comparable as a domestic premium alternative in the Iberian market.
- Mahou: Spain's largest domestic brewer and Corona's local distribution partner in Spain; directly comparable as a Spanish-market beer competitor but regionally focused.
Direct peers
- Heineken: One of the world's largest premium beer brands and Corona's principal global rival for the premium imported beer occasion across Europe, the Americas, and Africa. Comparable positioning, scale, and global distribution.
- Stella Artois: Premium European lager with similar global-imported positioning and lifestyle-led marketing. Comparable premium-occasion consumer targeting in on-premise channels.
- Pacifico: Mexican pilsner-style beer (also owned by AB InBev via Grupo Modelo) with a similar beach-lifestyle positioning, directly targeting Corona's coastal occasion.
- Modelo Especial: Sister brand under AB InBev and direct Mexican-lager competitor; has overtaken Corona in US volume share and is the most direct head-to-head rival for the same consumer occasion.
- Peroni Nastro Azzurro: Premium European lager competing with Corona in the imported premium segment, with similar lifestyle branding and on-premise focus.
- Beck's: Premium imported lager with comparable positioning in markets where Corona competes, particularly in Europe and Latin America.
- Dos Equis: Mexican imported lager with comparable target demographic and on-premise focus; competes directly for the imported beer occasion in the US and other markets.
Broad incumbents
- Budweiser: AB InBev's flagship mass-market lager; competes with Corona on occasion-based consumption in many markets and shares distribution infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Corona social profiles
Digital presenceCorona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corona leadership team
Management profileNumber of profiles
Corona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corona
What does Corona do?
Corona is a manufacturer and seller of Mexican Pale Lager beer. Its core offerings are the flagship Corona (4.5% ABV, 100% natural ingredients — water, barley malt, corn, hops, and yeast) and Corona Cero (0.0% alcohol, with vitamin D). Products are sold through retail (supermarkets, convenience stores), on-premise (bars, restaurants, beach clubs), and e-commerce (Mahou San Miguel online store) channels, distributed globally across 150+ countries.
Is Corona a public or private company?
Corona is a private company. It is classified as corporate owned and is currently operating.
When was Corona founded?
Corona was founded in 1925. It employs 1 to 10 people.
Where is Corona based?
Corona is headquartered in Lima, Peru, in the Latin America region.
How does Corona make money?
One revenue line is on record: corona Beer Sales.
Who are Corona's main competitors?
Regional players on record are Estrella Galicia and Mahou. Direct peers are Heineken, Stella Artois, Pacifico, Modelo Especial, Peroni Nastro Azzurro, Beck's and Dos Equis. Budweiser is listed as a broad incumbent.
Does Corona have an API?
No public API is recorded for Corona.
What industry is Corona in?
Corona's product category is Beer Manufacturing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 31212 and its SIC code is 2082.