Okuma Australia
- Company typePrivate
- Founded2002
- HeadquartersRowville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Okuma Australia does
Okuma Australia Pty Ltd is the wholly-owned Australian and New Zealand distribution and service subsidiary of Okuma Corporation, Japan's largest publicly listed machine tool builder. The company traces its Australian roots to Gilbert Lodge and Company Limited (1908), was rebranded as Atlas CNC Machines Limited, and was acquired by Okuma Corporation in March 2002. Operating from its Melbourne head office and National Technical Centre with regional branches in Sydney, Brisbane, Adelaide, Perth, and Auckland, the company employs 46 staff across Australia and New Zealand, more than 90% of whom are in customer-facing roles with an average tenure exceeding 12 years.
The company distributes and services Okuma Corporation's full CNC machine tool portfolio, including vertical and horizontal machining centres, 5-axis machines, lathes, ID and OD grinders, and double column machining centres. Okuma is uniquely positioned as the only CNC builder that manufactures both the machines and the proprietary OSP CNC control system (OSP-P300 and the newer OSP-P500), enabling tight hardware-control integration. The portfolio is augmented by intelligent technologies including OSP Suite (Turn-Cut, Spindle Output Monitor, Collision Avoidance System), ECO Suite (energy-saving), Maintenance Suite, Connect Plan (machine monitoring), Thermo-Friendly Concept, Machining Navi, SERVO NAVI, and 5-Axis Auto Tuning, plus factory automation offerings (ARMROID, STANDROID, Flexible Manufacturing Systems) and complementary products (Fanuc wire-cut EDM, LNS and Hydrafeed barfeeders). Over 2,500 machines have been installed across ANZ since 1973.
Revenue is generated through direct field sales of high-ticket CNC machine hardware, recurring spare parts (with approximately $2.5M inventory on-hand), professional field service and applications support billed at A$170-A$510/hr, automation and robotics systems, and complementary Fanuc EDM and barfeeder products. The go-to-market is enterprise field sales via regional branches with sales engineering teams, supported by quote-request intake through the website, lunch-and-learn operator education sessions, exhibitions (including AMW, IMTS, EMO), and a Knowledge Centre content engine. Customer segments span aerospace, defence, medical, mining, automotive, general engineering, motorsport, infrastructure, and education (27 institutional customers), with a vertical segmentation approach targeting manufacturers requiring precision, reliability, and lifetime support.
Okuma Australia firmographics
Firmographics- Name
- Okuma Australia
- Legal name
- Okuma Australia Pty Ltd
- Website
- https://okumaaustralia.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Okuma Australia industry classification
Industry- Product category
- CNC Machine Tools
- NAICS
- Machine Tool Manufacturing (333517), Other General Purpose Machinery Manufacturing (3339)
- SIC
- General Industrial Machinery & Equipment, Nec (3569), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Okuma Australia is headquartered
LocationHeadquarters
- HQ city
- Rowville
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Okuma Australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- CNC Machine Tool Sales: Sale of high-quality CNC machine tools including lathes, machining centers, 5-axis machines, grinders, and double column machines
- Automation and Robotics: Sale of automation solutions including ARMROID, STANDROID, bar feeders, gantry loaders, and robotic systems
- Field Service and Support: Mechanical and electrical field service, applications support, and training services with rates starting at $170/hour
- Spare Parts: Sale of Okuma genuine spare parts with approximately $2.5 million worth of mechanical and electrical spare parts on hand
- Fanuc Wirecut EDM Machines: Distribution of Fanuc Alpha series wire-cut electric discharge machines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Basic Labour Rate |
| Other | Pay-as-you-go | Overtime Weekdays |
| Other | Pay-as-you-go | Before 7am and After 6pm |
| Other | Pay-as-you-go | Weekends and Public Holidays |
| Other | Pay-as-you-go | Travel Fee by Motor Car |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Okuma Australia product offering
Product offeringCore offering
Okuma Australia Pty Ltd distributes, services, and supports a range of computer numerically controlled (CNC) machine tools manufactured by parent company Okuma Corporation of Japan, including lathes, machining centres, multi-axis (5-axis) machines, grinders, and double-column machines, alongside Fanuc wire-cut EDM machines. The company provides sales, application engineering, installation, training, and aftermarket support backed by a multi-million-dollar spare parts inventory across Australia and New Zealand.
Product overview
Okuma Australia distributes and services Okuma Corporation's comprehensive CNC machine tool portfolio, which includes vertical and horizontal machining centres, 5-axis machines, lathes, grinders (ID and OD), and double column machining centres. The company offers its own proprietary OSP-P300 and OSP-P500 CNC control systems as the only single-source provider of both machine and control. Supporting the core machines is a suite of intelligent technologies including OSP Suite (with Turn-Cut, Collision Avoidance System, Spindle Output Monitor), ECO Suite (energy-saving), Maintenance Suite, Connect Plan (machine monitoring), Thermo-Friendly Concept, Machining Navi, SERVO NAVI, and 5-Axis Auto Tuning System. The portfolio also includes factory automation solutions such as ARMROID and STANDROID integrated robotics, Flexible Manufacturing Systems, Pre-Kitted Automation Cells, and Industrial Robotics. Complementary products include Fanuc wire-cut EDM machines and barfeeders from LNS and Hydrafeed. The 'Affordable Excellence' range offers entry-level machines at accessible price points, while 'Green-Smart Machine' designation indicates environmentally-friendly models produced in carbon-neutral factories.
Differentiator
Problem solved
Functional benefit
Products and services
- CNC Lathes Okuma-branded CNC turning lathes sold and serviced in Australia and New Zealand for industrial manufacturers needing precision turned components.
- Machining Centres Vertical and horizontal CNC machining centres supplied by Okuma Corporation, distributed to Australian and New Zealand manufacturing customers.
- 5-Axis Machining Centres Multi-axis (5-axis) CNC machining centres for complex, high-precision component manufacturing.
- Grinders Okuma CNC grinding machines distributed to Australian manufacturers for precision surface and cylindrical grinding applications.
- Double Column Machines Large-format Okuma double-column CNC machining centres for heavy-duty, large-workpiece machining applications.
- Fanuc Wire-Cut EDM Machines Fanuc wire-cut electrical discharge machines (EDM) distributed by Okuma Australia in Australia and New Zealand.
- Aftermachine Support and Spare Parts Installation, training, preventive maintenance, and spare parts service backed by a $2.5M spare parts inventory for installed Okuma and supported CNC equipment.
Quantifiable outcome
- 2500+ machine installations across Australia and New Zealand since 1973
- +3 more outcomes
Companies that use Okuma Australia
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles1 record
Okuma Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability15 records
Feature10 records
Okuma Australia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Sandvik CoromantcoreCutting Tools partner in P.I.P.E. (Partners In Productive Expertise) alliance. Okuma Australia recommends Sandvik Coromant cutting tools to customers.
- SEI Carbide AustraliacoreCutting Tools partner in P.I.P.E. alliance providing carbide cutting tool solutions for Okuma machine users.
- Sutton ToolscoreCutting Tools partner in P.I.P.E. alliance providing industrial cutting tool solutions.
- DIMAC ToolingcoreMachine Tool accessories partner in P.I.P.E. alliance offering tooling solutions for Okuma machines.
- RMIT UniversitycoreEducation partner providing extended machine operation and training capabilities. Part of Okuma's education commitment initiative.
- Romheld AutomationcoreAutomation equipment and Robotic production accessories partner in P.I.P.E. alliance.
- MastercamcoreCAD/CAM Software partner in P.I.P.E. alliance. Okuma recommends Mastercam for CAM integration.
- SolidCAMcoreCAD/CAM Software partner in P.I.P.E. alliance offering CAM solutions for Okuma machines.
- RoboJobcoreCollaboration with RoboJob extends Australasian offering for flexible cost-effective automation solutions for CNC machines.
- Okuma New Zealand Limitedcore100% wholly owned subsidiary of Okuma Corporation, operating independently as separate company.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Okuma Australia competitors and assessment
Company assessmentDirect peers
- Nakamura-Tome Precision Industry: Japanese specialist in multitasking lathes and multi-spindle CNC turning centres. Comparable to Okuma's MULTUS series in high-mix, complex-part turning applications.
- DN Solutions: Korean CNC machine tool manufacturer (formerly Doosan Machine Tools) offering lathes, machining centres and 5-axis machines. Competes with Okuma across both premium and value tiers in Australia and New Zealand.
- DMG Mori: German-Japanese global leader in CNC turning, milling and additive machines. Directly competes with Okuma in premium 5-axis and multi-tasking segments, with its own local ANZ sales/service operations.
- Mazak: Japan-based global CNC machine tool manufacturer with overlapping portfolio of lathes, machining centres, 5-axis machines and multitasking machines. Competes head-to-head with Okuma in Australia and New Zealand through John Hart distribution.
- GF Machining Solutions: Swiss-based CNC manufacturer of milling, EDM, and laser texturing machines. Adjacent competitor to Okuma in precision milling and complements Okuma Australia's Fanuc wire-EDM distribution with its own AgieCharmilles EDM brand.
- Hyundai Wia: Korean CNC machine tool maker offering lathes, machining centres and 5-axis machines. Competes with Okuma in the mid-market value tier in ANZ through its own distribution network.
- Haas Automation: US-based CNC machine tool manufacturer focused on affordable vertical machining centres and lathes. Competes directly with Okuma's GENOS 'Affordable Excellence' line on price in the ANZ SMB machining segment.
- Makino Milling Machine: Japanese CNC specialist in horizontal machining centres and 5-axis die/mold machines. Closely comparable to Okuma's MCR double-column and 5-axis portfolio for aerospace and high-precision mould applications.
Broad incumbents
- Methods Machine Tools: Major US-based distributor of multiple premium CNC brands (including Nakamura-Tome, Kiwa, Yasda). Acts as a multi-brand broad-line competitor to Okuma Australia's single-brand distribution model in North America and represents the kind of full-line distributor Okuma competes with globally.
Regional players
- John Hart Australia (Mazak distributor): Australian distributor of Mazak CNC machines with deep local service infrastructure across ANZ. Head-to-head competitor to Okuma Australia in the ANZ premium CNC market, leveraging Mazak's broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Okuma Australia social profiles
Digital presenceOkuma Australia compliance and trust
Trust signalCompliance16 records
Okuma Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okuma Australia leadership team
Management profileNumber of profiles
Profiles1 record
Okuma Australia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Okuma Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okuma Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okuma Australia
What does Okuma Australia do?
Okuma Australia Pty Ltd distributes, services, and supports a range of computer numerically controlled (CNC) machine tools manufactured by parent company Okuma Corporation of Japan, including lathes, machining centres, multi-axis (5-axis) machines, grinders, and double-column machines, alongside Fanuc wire-cut EDM machines. The company provides sales, application engineering, installation, training, and aftermarket support backed by a multi-million-dollar spare parts inventory across Australia and New Zealand.
Is Okuma Australia a public or private company?
Okuma Australia is a private company. It is classified as corporate owned and is currently operating.
When was Okuma Australia founded?
Okuma Australia was founded in 2002. It employs 11 to 50 people.
Where is Okuma Australia based?
Okuma Australia is headquartered in Rowville, Australia, in the Oceania region.
How does Okuma Australia make money?
Five revenue lines are on record. CNC Machine Tool Sales are the primary driver. The others are automation and Robotics, field Service and Support, spare Parts and fanuc Wirecut EDM Machines.
Who are Okuma Australia's main competitors?
Direct peers on record are Nakamura-Tome Precision Industry, DN Solutions, DMG Mori, Mazak, GF Machining Solutions, Hyundai Wia, Haas Automation and Makino Milling Machine. Methods Machine Tools is listed as a broad incumbent. John Hart Australia (Mazak distributor) is listed as a regional player.
Does Okuma Australia have an API?
No public API is recorded for Okuma Australia.
What industry is Okuma Australia in?
Okuma Australia's product category is CNC Machine Tools. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 333517 and its SIC code is 3569.