Designs For Vision
ParagonCare Vision (formerly Designs For Vision) is an Australia and New Zealand B2B distributor of ophthalmic medical devices—including intraocular lenses, surgical systems, diagnostic and vision testing equipment—sourced from 50+ global manufacturers and sold to ophthalmologists, optometrists, hospitals and eye clinics.
- Company typePublic
- Founded1978
- HeadquartersRosebery, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Designs For Vision does
Designs For Vision operates as ParagonCare Vision, an ophthalmic medical device distribution business serving eyecare professionals across Australia and New Zealand. The company distributes prosthetic intraocular lenses, surgical instruments and systems (covering cataract and vitreo-retinal surgery), diagnostic and vision testing equipment (including advanced optical imaging), dry eye assessment and treatment solutions, consulting room equipment, and surgical consumables. Its product portfolio is sourced from a network of over 50 specialist eye care manufacturers worldwide, with technical service and support delivered through dedicated service centres in Melbourne, Sydney and Brisbane plus engineer coverage in other capital cities.
The business operates as a specialty pillar within the publicly listed ParagonCare group (parent Clifford Hallam Healthcare Limited, ASX: PGC), alongside REM SYSTEMS Medical and REM SYSTEMS Veterinary divisions. ParagonCare Vision is organised around four specialty pillars: Specialty Diagnostics, Specialty Devices, Capital & Consumables, and Service & Technology. Its go-to-market is B2B field sales to ophthalmologists, optometrists, orthoptists, nurses, hospitals and eye clinics, with quote-based hardware pricing and an online catalogue channel (products.labgearaustralia.com.au). Revenue is generated primarily through hardware sales of distributed medical devices, supplemented by equipment repair, preventative maintenance, electrical safety testing and commissioning services. The company emphasises continuous training and education to support its product range and signal technical credibility to clinical buyers.
Operationally the company runs a regional distribution model anchored by its headquarters at 5 Eucalyptus Pl, Eastern Creek NSW, with 51–100 employees and a long operating history dating to 1978 (originally under the Designs For Vision brand). It has since been rebranded and integrated under the ParagonCare corporate umbrella while maintaining its ANZ eyecare customer base.
Designs For Vision firmographics
Firmographics- Name
- Designs For Vision
- Legal name
- Clifford Hallam Healthcare Limited
- Website
- https://dfv.com.au
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ParagonCare Vision (formerly Designs For Vision) is an Australia and New Zealand B2B distributor of ophthalmic medical devices—including intraocular lenses, surgical systems, diagnostic and vision testing equipment—sourced from 50+ global manufacturers and sold to ophthalmologists, optometrists, hospitals and eye clinics.
- Ownership category
- akta.pro rank
Designs For Vision industry classification
Industry- Product category
- Ophthalmic Medical Devices
- NAICS
- Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)
- akta.pro secondary industries
- Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry) (HLAHAJAA), Vitreoretinal Surgical Devices (Vitrectomy Systems, Endolaser, Illumination, Tamponades) (HLAHAJAJ), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Designs For Vision is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Designs For Vision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Distribution: Distribution of ophthalmic medical devices and equipment to healthcare providers including prosthetic intraocular lenses, surgical instruments, diagnostic equipment, and consumables. Revenue generated through product sales with service and support capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Designs For Vision product offering
Product offeringCore offering
Designs For Vision distributes ophthalmic surgical products (prosthetic intraocular lenses, surgical instruments, and surgical systems for cataract and vitreo-retinal surgery), diagnostic and vision testing equipment, dry eye treatment solutions, consulting room equipment, and surgical consumables to hospitals, eye clinics, ophthalmologists, optometrists, orthoptists and nurses across Australia and New Zealand. The company also provides technical service and support including equipment repair, preventative maintenance, electrical safety testing and commissioning through service centres in Melbourne, Sydney and Brisbane.
Product overview
ParagonCare Vision (formerly Designs for Vision) operates as a unified product portfolio serving the ophthalmology sector in Australia and New Zealand. The company organizes its offerings around four specialty pillars: Specialty Diagnostics, Specialty Devices, Capital & Consumables, and Service & Technology. The product portfolio centers on Ophthalmic Surgical Products (prosthetic intraocular lenses, surgical instruments, and systems for cataract and vitreo-retinal surgery), Diagnostic and Vision Testing Equipment (charts, trial lenses, digital acuity testing, optical imaging, chairs and stands), Dry Eye Treatment solutions, and Surgical Consumables. Products are sourced from over 50 global specialist manufacturers and are supported by technical service centers in Melbourne, Sydney, and Brisbane, with engineers available in other capital cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Room Equipment
Companies that use Designs For Vision
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Designs For Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Designs For Vision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Network of Specialist Eye Care ManufacturerscoreCompany sources highest quality products from a global network of specialist eye care manufacturers. Currently representing over 50 companies to a wide range of medical and para-medical disciplines. Partners include leading suppliers of ophthalmic surgical products, diagnostic equipment, and vision testing technologies.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Designs For Vision competitors and assessment
Company assessmentEmerging players
- Hoya Corporation: Manufacturer of intraocular lenses and ophthalmic surgical devices with global reach. Competes in the IOL and cataract surgery segment where Designs For Vision's surgical products pillar is anchored.
- Heidelberg Engineering: Specialist in ophthalmic diagnostic imaging (OCT, confocal microscopy, perimetry) with growing ANZ presence. Competes in the advanced diagnostic imaging category where Designs For Vision supplies multiple manufacturers' technologies.
- Nidek: Japanese manufacturer of ophthalmic diagnostic, refraction, and surgical equipment. Competes with manufacturers represented by Designs For Vision and pursues both direct and distributor-led sales strategies in ANZ.
Broad incumbents
- EssilorLuxottica: Global leader in ophthalmic lenses, frames, and optical retail. Has ANZ distribution of lens-related products and frames that intersect with Designs For Vision's vision testing (trial lenses/frames) and consulting room equipment categories.
- Johnson & Johnson Vision: Global ophthalmic manufacturer with leading IOL, cataract surgery, and contact lens franchises. Operates direct sales channels in ANZ, directly competing with and partially upstream of Designs For Vision's IOL distribution business.
- Bausch + Lomb: Major global ophthalmic products company covering cataract/IOLs, surgical instruments, contact lenses, and dry eye treatments. Directly competes in the same product categories that Designs For Vision distributes, with established ANZ sales infrastructure.
- Alcon: Global ophthalmic manufacturer of IOLs, cataract surgical systems, vitreoretinal devices, and dry eye products — directly overlapping with Designs For Vision's product portfolio. As a principal whose products Designs For Vision distributes, Alcon is also a competitive threat via direct sales to ANZ hospitals.
- Carl Zeiss Meditec: Global leader in ophthalmic diagnostic imaging, surgical microscopy, and refractive laser systems. Competitively overlaps with Designs For Vision's diagnostic equipment and refractive categories, and sells both directly and via distributors in ANZ.
Direct peers
- Device Technologies Australia: One of Australia's largest specialty medical device distributors, supplying hospitals and clinicians across multiple surgical and diagnostic disciplines including ophthalmology. Closely comparable B2B medical device distribution model with field sales and technical service across ANZ.
- Topcon Healthcare: Manufacturer and global supplier of ophthalmic diagnostic imaging, optical coherence tomography, and refraction equipment. Directly comparable to Designs For Vision's diagnostic and vision testing pillar, with overlapping customer base of optometrists and ophthalmologists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Designs For Vision social profiles
Digital presenceDesigns For Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designs For Vision leadership team
Management profileNumber of profiles
Designs For Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designs For Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designs For Vision
What does Designs For Vision do?
Designs For Vision distributes ophthalmic surgical products (prosthetic intraocular lenses, surgical instruments, and surgical systems for cataract and vitreo-retinal surgery), diagnostic and vision testing equipment, dry eye treatment solutions, consulting room equipment, and surgical consumables to hospitals, eye clinics, ophthalmologists, optometrists, orthoptists and nurses across Australia and New Zealand. The company also provides technical service and support including equipment repair, preventative maintenance, electrical safety testing and commissioning through service centres in Melbourne, Sydney and Brisbane.
Is Designs For Vision a public or private company?
Designs For Vision is a public company. It is classified as public and is currently operating.
When was Designs For Vision founded?
Designs For Vision was founded in 1978. It employs 51 to 100 people.
Where is Designs For Vision based?
Designs For Vision is headquartered in Rosebery, Australia, in the Oceania region.
How does Designs For Vision make money?
One revenue line is on record: medical Device Distribution.
Who are Designs For Vision's main competitors?
Emerging players on record are Hoya Corporation, Heidelberg Engineering and Nidek. Broad incumbents are EssilorLuxottica, Johnson & Johnson Vision, Bausch + Lomb, Alcon and Carl Zeiss Meditec. Direct peers are Device Technologies Australia and Topcon Healthcare.
Does Designs For Vision have an API?
No public API is recorded for Designs For Vision.
What industry is Designs For Vision in?
Designs For Vision's product category is Ophthalmic Medical Devices. Its primary akta.pro industry code is HLAHAJAH, Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics), with a secondary code of HLAHAJAA, Refractive Diagnostics & Biometry (Autorefractors, Keratometers, Topography/Tomography, A-Scan/Optical Biometry). Its NAICS code is 42346 and its SIC code is 3851.