What Poppe Designs does

Poppe Designs is a Dutch direct-to-consumer e-commerce business founded in 2017 and based in Sneek, Netherlands, selling maternity gifts and children's/baby room accessories with a core focus on birth announcement posters (geboorteposters). The company is owner-operated by founder Marieke Begeman and sells through its own WooCommerce storefront at poppedesigns.nl, supplemented since December 2025 by a dedicated illustration site, De Prentenkamer (deprentenkamer.nl), where Begeman sells standalone illustrations and accepts commissioned illustration work.

The product catalog is narrow: ready-made birth posters as the core SKU, plus custom illustration commissions accepted on request with a 50% upfront deposit. The underlying technology stack is standard low-cost DTC infrastructure — WooCommerce for the storefront, Omnikassa for payment processing, PostNL for shipping within the Netherlands, MailChimp for email newsletters, Rompslomp for invoicing, and Office IT for hosting. There is no proprietary technology, no mobile app, no API surface, and no disclosed patents, trademarks, or certifications.

Revenue mechanics are split between one-time product sales (birth posters and ready-made illustrations) and professional-services commissions (custom illustration work). All prices are listed in euros including VAT, excluding shipping, with return shipping costs of approximately €7.95 per package. The customer base consists entirely of individual Dutch consumers — parents and families purchasing personalized nursery decor — with no disclosed B2B, wholesale, or enterprise customers. The company is bootstrapped with no external funding, no parent organization, and no disclosed headcount, and operates solely within the Dutch market.

Name

Poppe Designs

Legal name

Poppe Designs

Website

https://poppedesigns.nl

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Poppe Designs is a Dutch direct-to-consumer e-commerce business, founded in 2017 and operated by Marieke Begeman, selling birth announcement posters and custom illustrations for nurseries and children's rooms to individual consumers in the Netherlands.

Ownership category

akta.pro rank

Product category

Personalized nursery wall art

NAICS

Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Custom birth posters
• Nursery wall art
• Personalized prints
• Children room decor
• Custom illustrations

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: One-time sales of birth posters and illustrations through the e-commerce website. Customers purchase finished products directly from the online store.
2. Commissioned Illustrations: Custom illustration work created in response to customer requests. A 50% deposit is required upfront for custom orders, with the balance due upon completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Poppe Designs designs, prints, and sells personalized birth posters (geboorteposters) and nursery/children's room accessories through its own online store, with custom illustration work commissioned on request. In late 2025 it launched a separate platform called De Prentenkamer to focus on illustration sales and bespoke commissions, while continuing to offer birth posters.

Product overview

Poppe Designs is a single-product focused business offering birth posters (geboorteposters) as its core product line, supplemented by custom illustration services through its dedicated sub-brand De Prentenkamer. The company operates primarily as an e-commerce store selling children's and baby room accessories and illustrations. The main poppedesigns.nl website serves as the primary storefront, while the newer De Prentenkamer platform (deprentenkamer.nl) handles illustration sales and commission work.

Differentiator

Problem solved

Functional benefit

Products and services

• Geboorteposters (Birth Posters) Printed birth announcement posters personalized with a child's name and birth details, intended for parents and families decorating a nursery or children's room. Available via the Poppe Designs online store.
• De Prentenkamer (Illustrations & Custom Commissions) A dedicated illustration platform offering both ready-made illustrations and commissioned custom illustration work for parents and gift buyers seeking personalized children's room decor and gift items.
• Custom Illustration Commissions Bespoke illustration work created to customer specifications, requiring a 50% upfront deposit with the balance due upon completion, for individuals seeking personalized artwork or gifts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationWooCommerce is the e-commerce platform powering the Poppe Designs online store. It handles product listings, shopping cart functionality, checkout processes, and order management. WooCommerce processes customer data for technical support purposes only.
• Office ITcoreTechnology or IntegrationOffice IT provides web hosting and email services for Poppe Designs. They have implemented appropriate technical and organizational measures to prevent data loss and unauthorized use of personal data.
• OmnikassacoreTechnology or IntegrationOmnikassa is the payment service provider used for processing payments in the online store. It handles customer payment data including bank account and credit card information.
• PostNLcoreTechnology or IntegrationPostNL handles the shipping and delivery of products to customers. Customer name, address, and location data is shared with PostNL to fulfill delivery obligations.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• HEMA: Major Dutch variety retailer selling a broad assortment including baby room accessories, children's decor, and gift items at value price points. HEMA is comparable because it sells overlapping children's room accessories and maternity/baby gifts to Dutch consumers, competing for the same household wallet.
• Minted: US-based online marketplace connecting independent artists with consumers for custom art prints, nursery decor, and personalized stationery. Minted's baby/kids and personalized art categories overlap with Poppe Designs' birth posters and custom illustration offerings, but at much larger scale.
• Etsy: Global online marketplace where independent sellers offer custom birth posters, nursery wall art, and commissioned illustrations. Etsy is the dominant platform for personalized children's decor and competes directly with Poppe Designs' product category, though Poppe Designs sells only via its own storefront.
• Søstrene Grene: Scandinavian variety retailer with a curated assortment of home decor, stationery, posters, and gift items including kids' room accessories. Comparable because it sells affordable wall art and home decor through physical stores across Northern Europe, competing for the same Dutch/European consumer decor spend.

Emerging players

• Cam Cam Copenhagen: Danish children's brand specializing in sustainable nursery decor, baby room textiles, and illustrated wall art across European markets. Comparable because it sells premium nursery decor with a strong illustrative design language similar to Poppe Designs' birth posters.
• Fabelab: Scandinavian children's design brand selling nursery decor, baby textiles, and illustrated accessories through DTC and selected retailers. Comparable as a design-led nursery decor brand with similar illustration and personalization aesthetic to Poppe Designs' birth posters.

Regional players

• Little Dutch: Dutch children's brand offering nursery decor, baby room accessories, wooden toys, and illustrated wall art sold through a wide European retail network. Comparable because it occupies the same Dutch/European nursery decor category as Poppe Designs, though Little Dutch is far broader in assortment and reach.

Others

• Bol.com: Largest Dutch online marketplace where third-party sellers offer birth posters, nursery wall art, and personalized children's decor. Comparable as a distribution channel where Poppe Designs' products could be sold, even though Bol.com is not a creator brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppe Designs