Hasenkamp

What Hasenkamp does

Hasenkamp Technologiemarketing is a Cologne-based B2B social media marketing and technology research consultancy, operated as a sole proprietorship under founder Dipl.-Ing. Claus Hasenkamp since approximately 2004. The firm provided professional services — principally social media marketing for B2B clients, supplemented by technology market research — to a small number of enterprise customers in Germany. Its most prominent publicly referenced relationship was with Messe Düsseldorf, a major German trade fair organizer, described as a long-term, trust-based engagement.

There is no proprietary technology platform underlying the offering; services were human-delivered consulting engagements rather than a software product. The firm employed between 2 and 10 people according to source estimates, with the founder and long-tenured employee Frank Lindner specifically named, consistent with a micro-consultancy operating model. Distribution was entirely direct — founder-led sales and relationship management with enterprise clients — with no channel partner, marketplace, or self-serve component. Geographic scope was Germany only.

Revenue mechanics were project-based professional services fees negotiated individually with each client; no pricing model, retainer structure, or contract value is publicly disclosed. The firm's current operating posture is in transition: the founder has publicly announced a full pivot of his attention to a second company, Reinhaut GmbH, and the website communicates an effective end-of-active-client-acquisition posture after nearly 18 years in operation. There is no indication of institutional investment, external funding, parent ownership, or plans for the brand to continue under new ownership.

Name

Hasenkamp

Legal name

Dipl.-Ing. Claus Hasenkamp

Website

https://hasenkamp.biz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hasenkamp Technologiemarketing is a Cologne-based B2B social media marketing and technology research consultancy, operated as a sole proprietorship by Dipl.-Ing. Claus Hasenkamp for nearly 18 years, primarily serving enterprise clients in Germany including Messe Düsseldorf.

Ownership category

akta.pro rank

Product category

B2B Marketing Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B social media marketing
• Technology research services
• Technology marketing consulting
• B2B marketing consulting
• Market intelligence research

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. B2B Social Media Marketing Consulting: Professional consulting services for B2B social media marketing and technology research. Revenue generated through project-based consulting engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hasenkamp Technologiemarketing is a B2B consultancy that provides social media marketing services and technology research for business clients. The firm offered nearly 18 years of specialized B2B social media marketing support combined with technology market research and analysis, serving enterprise clients in Germany.

Product overview

Hasenkamp Technologiemarketing is a B2B social media marketing and technology research consultancy operated by Dipl.-Ing. Claus Hasenkamp, based in Cologne, Germany. The company formerly offered social-media marketing services and technology research for nearly 18 years. Hasenkamp has since transitioned focus to his second company, Reinhaut GmbH. The website does not describe a software product, platform, or technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Social Media Marketing Services
• Technology Research Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Messe DüsseldorfcoreStrategic or Co-development PartnerMesse Düsseldorf was a key long-term client of Hasenkamp Technologiemarketing. The collaboration was described as always pleasant and trust-based, facilitated by friendly employees. This was a principal client relationship spanning multiple years of B2B social media marketing and technology research work.

Scale indicators2 records

Recent moves3 records

Broad incumbents

• FleishmanHillard Germany: International PR and integrated marketing agency with German operations covering technology and B2B sectors. Overlaps with Hasenkamp's B2B technology marketing and communications focus at much broader scale.
• WE Communications (Germany): Global technology-focused communications agency with European footprint. Comparable to Hasenkamp through its exclusive focus on B2B technology marketing, social media, and corporate communications.
• Serviceplan Group: Large Munich-based integrated communications and digital marketing group with strong B2B offerings. Competes for enterprise B2B marketing and social-media budgets within the German market that Hasenkamp also serves.
• Finn Partners (Technology Practice): Global communications firm with a sizable technology practice delivering B2B PR, social media, and content marketing. Overlaps with Hasenkamp in the B2B technology marketing services domain.
• Ketchum (now Ketchum GmbH / Omnicom PR Group): Global communications network with a dedicated technology practice and established German operations. Competes with Hasenkamp for enterprise B2B technology marketing and social-media mandates, though at significantly larger scale.

Direct peers

• Hotwire Global: Global technology-focused B2B PR and marketing agency with operations across Europe. Comparable to Hasenkamp through its specialization in B2B technology marketing, social media, and communications for tech-forward clients.
• Oliver Schrott Kommunikation (OSK): German B2B communications and marketing agency based in Cologne with deep experience in industrial and technology clients. Directly comparable to Hasenkamp on geography (Germany/DACH), B2B focus, and corporate communications services.
• Schwartz Public Relations: Munich-based PR consultancy with a strong B2B and technology sector focus in Germany. Comparable to Hasenkamp on geography, language, and the B2B technology PR niche.

Emerging players

• Walker Sands Communications: US-based B2B marketing agency with technology specialization and growing European presence. Comparable through its B2B social-media marketing and demand-generation capabilities for technology clients.

Regional players

• Webershandwick (WAVEMAKER parent / HW Global): Large German communications and marketing network serving enterprise B2B clients across multiple industries. Comparable to Hasenkamp as a competing B2B communications resource for German enterprise customers such as Messe Düsseldorf-class organizations.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasenkamp