IREMA Group

What IREMA Group does

IREMA Group srl is an Italy-based, family-owned specialist service company founded in 1963, focused exclusively on the installation, maintenance, repair, and modernization of escalators, moving walkways, and elevators. Headquartered in Chieri (Turin) with regional offices in Rome, Vicenza, and Naples, the company serves large infrastructure operators across Italy — including airports (Caselle, Fiumicino, Fontanarossa), metro systems (Rome, Milan, Turin), major rail stations (Roma Termini, Torino Porta Nuova), and an extensive roster of retail chains and shopping centers (IKEA, COOP, ESSELUNGA, OVS, LIDL, AUCHAN, Serravalle Outlet). Since 2016 it has been the exclusive Italian distributor for SEMPERIT closed-loop handrails, extended in September 2020 to the Balkan regions, giving it supply-chain control over a critical specification-bound component.

The company's product surface consists of a modular portfolio of proprietary service programs covering rope analysis (iLiwire), battery replacement (iRicarico), oil purification (iRigenerato), and certified sanitization of escalators and elevator pits (iSanificato-STM, iSanificato-FA), supplemented by an anti-slip surface treatment compliant with DM326/89 and EN115-2 standards. Supporting infrastructure includes the IREMAONLINE e-commerce portal for spare parts, a 2024 physical retail point of sale in Chieri, and the IREMA mobile app for on-site handrail configuration by field technicians. The AD-ROLLER partnership adds an advertising overlay product that monetizes escalator and walkway handrails, representing a non-service adjacent revenue line. Vendor relationships span all major elevator/escalator OEMs (Thyssen, Schindler, Otis, Kone), positioning IREMA as a brand-agnostic specialist rather than an OEM captive.

IREMA's revenue model combines professional services (installation, maintenance, repair), hardware sales of branded spare parts, distribution economics on SEMPERIT handrails, and emerging advertising revenue via AD-ROLLER. Go-to-market is enterprise field sales with specialized technicians dispatched to client sites, supplemented by a quote-based transactional channel through IREMAONLINE and the new physical storefront. Pricing is not publicly disclosed and is negotiated per project. The company employs 11-50 people, operates as a private limited company (srl) with no institutional shareholders identified, and remains under founding-family control.

Name

IREMA Group

Legal name

IREMA Group srl

Website

https://www.iremalift.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

IREMA Group is an Italy-based, family-owned specialist in escalator, moving walkway, and elevator installation, maintenance, and spare parts supply since 1963. It is the exclusive Italian and Balkan distributor of SEMPERIT handrails and serves airports, metros, rail stations, and major retail chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Nichelino

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Installation and Maintenance Services: Professional services for installation, repair, and maintenance of escalators, moving walkways, and elevators. Includes handrail replacement, modernization, component replacement, and specialized treatments.
2. Product Sales: Sale of spare parts for escalators and moving walkways from major brands (SEMPERIT, KONE, SCHINDLER, TKE, OTIS, PARAVIA) through physical point of sale and online portal (iremaonline.eu)
3. SEMPERIT Handrail Distribution: Exclusive Italian distributor and Balkan regional distributor for SEMPERIT closed-loop handrails, providing supply and installation services
4. AD-Roller Advertising: Advertising technology installation on escalators and moving walkways, monetizing mobile infrastructure for property owners, advertisers, and commercial partners

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

IREMA Group provides specialized installation, maintenance, repair, and modernization services for escalators, moving walkways, and elevators across Italy. The company is the exclusive Italian distributor and Balkan regional distributor for SEMPERIT closed-loop handrails, and also sells original and compatible spare parts through a physical point of sale and the IREMAONLINE e-commerce portal.

Product overview

IREMA Group is a specialized service company (not a product manufacturer) that provides maintenance, repair, and installation services for elevators, escalators, and moving walks. The core offering includes handrail replacement as an exclusive distributor for SEMPERIT in Italy and the Balkans. The company operates a modular service portfolio comprising specialized maintenance programs (iLiwire, iRicarico, iRigenerato, iSanificato-FA, iSanificato-STM) for elevator and escalator systems, plus the AD-ROLLER advertising technology product. Supporting the service operations are a physical spare parts store, the IREMAONLINE e-commerce portal, and the IREMA App for on-site handrail configuration. The company works with major elevator/escalator brands including THYSSEN, SCHINDLER, OTIS, and KONE.

Differentiator

Problem solved

Functional benefit

Brands

• Iremaonline: Online portal for spare parts for escalators and moving walkways, dedicated to industry professionals.

Products and services

• iSanificato-FA (Elevator Pit Sanitization Service)
• iRicarico (Buffer Battery Replacement Service)
• iRigenerato (Hydraulic Oil Purification Service)
• Sostituzione Corrimano (Handrail Replacement Service)
• AD-ROLLER
• Trattamento Antiscivolo (Anti-Slip Treatment Service)
• iLiwire (Elevator Traction Rope Analysis Service)
• iSanificato-STM (Escalator and Moving Walkway Sanitization Service)
• Punto Vendita (Spare Parts Store)
• IREMAONLINE (E-commerce Spare Parts Portal)

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SEMPERITcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Since 2016, official service partner for SEMPERIT handrail supply and installation at national level. Since September 1, 2020, expanded to official distributor for closed-loop handrails in Balkan regions. SEMPERIT is a leading manufacturer of industrial rubber products including escalator handrails.
• AD-ROLLERcoreStrategic or Co-development PartnerAD-ROLLER is a technology partner for advertising on mobile infrastructure (escalators, walkways, conveyor belts). IREMA Group represents and promotes AD-ROLLER technology in Italy, providing installation services for this innovative advertising solution that creates value for property owners, advertisers, and commercial partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schindler: Global elevator and escalator manufacturer with a large installed service base. Comparable to IREMA because Schindler services the same type of escalator and moving walkway assets, including in Italy, although it operates as a broad OEM with new equipment manufacturing rather than a niche specialist.
• Otis Worldwide: Largest elevator and escalator OEM globally with a substantial service portfolio. Comparable to IREMA because Otis provides maintenance and modernization services for the same escalator/moving walk product lines that IREMA services, competing for the same institutional and infrastructure customers.
• KONE: Major elevator and escalator OEM with a strong service business in Europe. Comparable to IREMA because KONE services escalators and moving walkways across Italian airports, metro, and retail, overlapping directly with IREMA's customer base.
• ThyssenKrupp: Diversified industrial group with an elevator technology business (TK Elevator). Comparable to IREMA because ThyssenKrupp designs, installs, and services escalators and moving walkways and is listed as one of IREMA's important vendor partners, indicating direct overlap in the same installed base.
• Mitsubishi Electric: Major Japanese elevator and escalator OEM with growing European service presence. Comparable to IREMA because Mitsubishi Electric offers maintenance and modernization services for escalators and moving walkways in airports, transit, and retail across Europe.
• Hitachi: Operates an elevator/escalator business (Hitachi Rail, formerly Ansaldo) with installations across Italian transit. Comparable to IREMA because Hitachi services escalators and moving walkways in Italian airports, metro, and rail stations, overlapping with IREMA's service geography.
• Fujitec: Japanese elevator and escalator OEM with global service operations. Comparable to IREMA because Fujitec provides aftermarket maintenance and modernization services for escalators and moving walkways, including across European infrastructure.

Direct peers

• Stannah: UK-based independent elevator and escalator manufacturer with its own service network. Comparable to IREMA because Stannah is an independent specialist running a multi-decade service business for escalators and moving walkways in European infrastructure, similar in scale and niche focus.

Others

• Semperit: Austrian industrial rubber manufacturer and supplier of escalator handrails. Comparable to IREMA because Semperit is IREMA's exclusive principal supplier and partner for closed-loop handrails in Italy and the Balkans, making them a critical upstream partner rather than a competitor.
• Schaefer Group: German manufacturer of escalator handrails and components. Comparable to IREMA because Schaefer competes upstream with Semperit in the handrail supply market that IREMA distributes, making it an adjacent supplier/competitor in the handrail value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IREMA Group