Armstrong Strategy Group

Name

Armstrong Strategy Group

Legal name

Armstrong Strategy Group

Website

https://armstrongstrategy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Core consulting services for strategic communications, brand development, positioning, and communication strategy. Delivered through project-based engagements and ongoing advisory relationships.
2. Training & Capacity-Building Programs: Professional development programs in communications, governance, and fundraising. Customizable and delivered in-person or virtually. Programs include Effective Message Development, Proactive Media Mastery, Under Pressure training, Governance training, and Fundraising training.
3. Executive Recruitment for Non-Profits: Licensed executive recruitment services for non-profit sector. Typical engagements run 12-16 weeks including role definition, job posting, targeted outreach, candidate matrix shortlist, interview support, reference checks, employment agreement review, onboarding and orientation support plus 90-day replacement guarantee.
4. Fundraising Coach Program: On-the-job support and mentorship from seasoned fundraising professionals to help inexperienced to mid-level fundraisers. Includes customized training plans and regularly scheduled mentorship meetings.
5. Philanthropy Services: Comprehensive revenue solutions for charities and non-profits including annual giving campaigns, social enterprise consulting, capital feasibility studies, and campaign planning and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Armstrong Strategy Group is a Canadian strategy and communications consulting firm that delivers strategic communications, brand development and positioning, fundraising support, research, public affairs, and executive recruitment services to organizations across the non-profit, private, and public sectors. Its work is anchored by the proprietary COMMpass Framework, a four-pillar methodology (Integrity, Emotion, Data, Instinct) used to design every client engagement. Core service lines include strategic communications, fundraising, brand development & positioning, research, public affairs, philanthropy services, capacity-building training, and licensed executive recruitment for non-profits.

Product overview

Armstrong Strategy Group is a strategy and communications consulting firm offering a portfolio of interconnected professional services. The core offerings include Strategic Communications, Fundraising, Brand Development & Positioning, and Research services. These are supported by specialized programs including ASG Training & Capacity-Building Programs (communications, governance, and fundraising training), Executive Recruitment for Non-Profits, and the Fundraising Coach Program. The firm operates using its proprietary COMMpass Framework, a four-pillar methodology (Integrity, Emotion, Data, Instinct) that anchors all strategic and communication solutions. Additional services include Strategy Development, Public Affairs & Public Relations, Branding & Communications, and Philanthropy Services. The company serves private, public, and non-profit sectors with expertise spanning municipal affairs, strategic planning, fundraising, design, social media, and association management.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Strategic communications consulting that helps organizations navigate key moments with confidence, including communications strategy, core messaging frameworks, internal and external alignment, communication calendar and workflow, crisis support, and creative oversight. For non-profit, private, and public-sector organizations.
• Fundraising Strategic fundraising support for organizations including funding and capacity assessment, revenue strategy, fundraising calendar, grant support, campaign planning and execution, and board and team alignment. For charities, non-profits, and mission-driven organizations.
• Brand Development & Positioning Strategic brand development and positioning services including environmental and stakeholder scans, brand audits, positioning guides, visual branding, and voice and messaging frameworks. For organizations seeking to be seen, trusted, and backed by stakeholders.
• Research Research services including research strategy and design, qualitative and quantitative research, secondary research and literature reviews, insight translation, and feasibility studies, conducted in partnership with Community Potential. For organizations needing evidence-based decision support.
• ASG Training & Capacity-Building Programs Professional development training programs in communications, governance, and fundraising, customizable and delivered in-person, virtually, or hybrid. Includes Effective Message Development, Proactive Media Mastery, Under Pressure training, Governance training, and Fundraising training.
• Executive Recruitment for Non-Profits Licensed executive recruitment services for the non-profit sector, including role clarification, targeted search, candidate vetting, interview support, employment agreement review, and onboarding support with a 90-day replacement guarantee. Typical engagements run 12-16 weeks.
• Fundraising Coach Program On-the-job fundraising coaching and mentorship for inexperienced to mid-level fundraisers, delivered by seasoned fundraising professionals including John Armstrong, Bill Hallett, and Carrie Zeffiro. Includes customized training plans and regularly scheduled mentorship meetings.
• Strategy Development Strategic planning and development services involving stakeholder listening, environmental analysis, opportunity understanding, and building strategic plans that serve as organizational roadmaps.
• Public Affairs & Public Relations Building collaborative relationships with stakeholders, issue management, opportunity identification, policy advocacy, and digital public affairs including social media strategies.
• Philanthropy Services Comprehensive revenue solutions for charities and non-profits including annual giving campaigns, social enterprise support, capital feasibility studies, and campaign planning and execution.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• PenFinancial Credit UnioncoreStrategic or Co-development Partner · 25 July 2022Partnership in the Niagara Trauma-Informed Care initiative. PenFinancial Credit Union is funding up to 15 community agencies to become trauma-informed through the 'Trauma-Informed Care Champion Learning Collaborative' delivered by the University at Buffalo's Institute on Trauma and Trauma-Informed Care (ITTIC). ASG leads the initiative with PenFinancial as funding partner.
• Canadian Mental Health Association NiagaracoreStrategic or Co-development Partner · 25 July 2022Partnership in the Niagara Trauma-Informed Care initiative. CMHA Niagara used the University at Buffalo ITTIC model to develop their trauma-informed framework and is a key implementation partner in the regional initiative.
• University at Buffalo Institute on Trauma and Trauma-Informed Care (ITTIC)coreTechnology or Integration · 25 July 2022Research partner providing the 'Trauma-Informed Care Champion Learning Collaborative' program. ITTIC conducted the baseline survey of 24 Niagara agencies and delivers the training program that agencies are funded to attend.
• Community PotentialcoreStrategic or Co-development PartnerAffiliated non-profit social enterprise focused on community-based research and action. ASG works closely with Community Potential to gather, analyze, and translate research information to help clients make decisions aligned with their vision and stakeholders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Enterprise Canada: Enterprise Canada is an integrated communications and public affairs agency offering government relations, issues management, media, public engagement, and marketing. It is comparable to ASG's combination of strategic advice and communications execution for similar institutional clients.
• Compass Public Affairs: Compass Public Affairs is a Canadian public affairs and communications consultancy providing government relations, media, and stakeholder engagement. Its boutique advisory model and client base closely resemble ASG's service profile.
• NATIONAL Public Relations: NATIONAL is a Canadian strategic communications and public affairs firm serving corporate, government, and nonprofit clients. Its work in government relations, reputation, issues, crisis, and brand communications directly overlaps with ASG's core services.
• StrategyCorp: StrategyCorp is a Canadian strategy and public affairs consultancy advising organizations on government relations, communications, stakeholder engagement, and policy issues. It closely matches ASG's strategy, public-affairs, and communications offering, although it operates at a larger scale.
• Crestview Strategy: Crestview Strategy is an Ontario public affairs and government relations firm with communications, municipal affairs, and digital capabilities. It is directly comparable to ASG's public affairs, municipal, advocacy, and digital communications work.
• Navigator Ltd. Navigator is a Canadian strategic communications and public affairs consultancy serving public, private, and nonprofit organizations. Its government relations, reputation, crisis, and stakeholder work substantially overlaps with ASG's public-affairs positioning.
• Summa Strategies: Summa Strategies is a Canadian public affairs firm focused on government relations, communications, issues management, and stakeholder engagement. It is particularly comparable to ASG's Ontario-oriented public-sector and policy work.

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global communications agency providing public affairs, brand, reputation, issues, and stakeholder engagement services. It is a broad incumbent comparable to ASG's integrated communications and advocacy capabilities.
• Hill & Knowlton Strategies: Hill & Knowlton Strategies is a global public relations and public affairs network serving organizations with communications, government relations, issues, crisis, and brand services. It competes with ASG for the same kinds of engagements but offers a much broader portfolio and geographic footprint.
• Edelman: Edelman is a global communications and public affairs firm with expertise in reputation, brand, government relations, research, and crisis management. It overlaps heavily with ASG's strategic communications offering but has substantially greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArmstrongStrat
• LinkedInlinkedin.com/company/armstrong-strategy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armstrong Strategy Group