Hidden Valley Golf Club

What Hidden Valley Golf Club does

Hidden Valley Golf Club is a privately held, single-site golf and hospitality operator headquartered at 10 Clubhouse Drive in Norco, California (Riverside County), founded in 2018 and operating an 18-hole championship course designed by architect Casey O'Callaghan. The course spans 4,698 to 6,880 yards across five tee options and is distinguished by natural elevation changes, canyons, ravines, and boulder outcroppings. The facility serves Southern California golfers spanning Orange County, Riverside County, the Inland Empire, and greater Los Angeles.

The company's core offering centers on green-fee play (weekday rates from $49 to $72, Fridays from $50 to $87, weekends from $60 to $109, all inclusive of half-cart and taxes), supported by an on-site practice complex with a driving range ($7 small / $11 large buckets), putting green, chipping area, and practice bunker; a fully-stocked pro shop; and the Villa Amalfi restaurant serving breakfast, lunch, and dinner daily from 7:00 a.m. to 7:00 p.m. Adjacent revenue lines include professional tournament and event planning, wedding and banquet hosting managed via a dedicated weddingsandbanquets.com site, golf lessons, and Southern California Golf Association (SCGA) membership resale. Tee-time reservations are accepted through the club's own website and the TeeItUp third-party booking platform, with per-hole video tours published online as a digital merchandising layer.

The business model is direct-to-consumer and asset-heavy, monetizing a fixed physical course through high-velocity per-round pricing plus ancillary on-site spend. Customer acquisition runs through the website, Facebook organic presence, online booking platforms, and word-of-mouth, with no disclosed paid acquisition or institutional marketing budget. Distribution is single-country and predominantly local/regional, relying on a dispersed base of individual golfers, tournament organizers, and wedding clients rather than anchor enterprise accounts. Technology is operationally modest, consisting of online tee-time booking integration with TeeItUp and a golf cart fleet; there is no disclosed proprietary software, mobile app, or AI/ML capability. Ownership and capital structure are undisclosed; the company operates as an independent private business without parent-company backing, institutional investors, or funding rounds on record.

Name

Hidden Valley Golf Club

Legal name

Hidden Valley Golf Club

Website

https://hiddenvalleygolf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Valley Golf Club is a privately held, single-site 18-hole championship golf facility in Norco, California, serving Southern California golfers with green fees, a driving range, pro shop, on-site restaurant (Villa Amalfi), tournament hosting, and wedding and banquet venues.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf event hosting
• Wedding banquet venue
• Driving range practice
• Golf pro shop

Headquarters

HQ city

Norco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees: Core revenue stream from 18-hole golf rounds, with varying rates by day of week and time of day. All prices include half cart and taxes.
2. Driving Range: Practice facility revenue from small buckets ($7, 25-30 balls) and large buckets ($11, 70-75 balls).
3. Restaurant (Villa Amalfi): Full-service restaurant open daily from 7:00 AM to 7 PM serving breakfast, lunch, and dinner. Offers gourmet Italian food and clubhouse menu.
4. Tournaments & Events: Revenue from hosting private group tournaments and golf outings with full banquet services.
5. SCGA Membership: Sale of Southern California Golf Association memberships as a reseller.
6. Pro Shop: Retail sales of golf apparel and equipment through the on-site pro shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hidden Valley Golf Club operates an 18-hole championship golf course in Norco, California, offering tee-time green fees, equipment rentals, on-site dining at Villa Amalfi, a fully-stocked pro shop, driving range and practice facilities, and professional tournament, wedding, and banquet event hosting. The venue is open to individual golfers, corporate groups, and private event clients.

Product overview

Hidden Valley Golf Club is a golf and hospitality facility offering a unified experience centered around its 18-hole championship golf course. The core offering includes the golf course (with video tour capabilities for each hole), a pro shop, practice facilities with driving range, and on-site restaurant (Villa Amalfi). Supporting services include professional tournament and event planning, wedding/banquet facilities, golf lessons, and SCGA membership. The venue caters to golfers of varying skill levels with multiple tee options, while also serving as an event destination for weddings and corporate outings.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course in Riverside County featuring remarkable elevation changes, majestic views, and a challenging layout designed by Casey O'Callaghan, with multiple tee options to accommodate golfers of all skill levels. Open to individual golfers and groups.
• Practice Facilities and Driving Range A driving range with small buckets ($7 for 25-30 balls) and large buckets ($11 for 70-75 balls), plus a large practice putting green, chipping area, and practice bunker available to golfers for warm-up and skill development.
• Villa Amalfi Restaurant An on-site full-service restaurant open daily from 7:00 a.m. to 7:00 p.m., serving breakfast, lunch, and dinner with daily chef specials, fresh fish, homemade soups, and gourmet Italian and clubhouse menu options. Open to golfers and the general public.
• Pro Shop A fully-stocked on-site pro shop offering a complete selection of golf apparel and equipment, including golf lessons through knowledgeable staff, designed to serve guests' equipment and apparel needs.
• Tournament and Event Planning Services Professional tournament and event planning services for golf outings and corporate events, including golf with carts, professional scoring, full-service banquet staff, and customized food and beverage menus, available from preliminary planning through event execution.
• Wedding and Banquet Facilities Wedding and banquet venue services for ceremonies, receptions, and private events, offering scenic outdoor spaces with catering and banquet facilities, coordinated by dedicated event staff.

Quantifiable outcome

• Multiple tee options (5) from 4,698 to 6,880 yards accommodate all skill levels

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• General Old Golf Course: 36-hole public course in Temecula, CA. Competes for the same Southern California tournament and corporate-outing demand.
• Dos Lagos Golf Club: Public 18-hole course in Corona, CA. Adjacent-market competitor serving the same Inland Empire customer base with similar public-fee structure.
• Eagle Glen Golf Club: 18-hole daily-fee course in Corona, CA, just minutes from Hidden Valley. Direct same-market competitor with comparable rates and tournament/event services.
• Journey at Pechanga: 36-hole facility operated by the Pechanga resort in Temecula, CA. Broader-scale regional competitor combining golf, resort amenities, and event hosting.
• CrossCreek Golf Club: Public course in Temecula, CA, with full tournament and banquet services. Comparable to Hidden Valley in combining daily-fee golf with weddings and corporate event hosting.
• Goose Creek Golf Club: Public 18-hole course in Mira Loma, CA. Competes directly for Riverside County daily-fee and tournament business with comparable mid-market positioning.
• Morongo Golf Club at Tukwet Canyon: 27-hole public course in Beaumont, CA, owned by the Morongo Band. Competes with Hidden Valley for Riverside County tournament and daily-fee play with similar elevation-driven design.
• Oak Quarry Golf Club: Public 18-hole daily-fee course in Riverside, CA, also built in a quarry-style terrain. Closest geographic and product comparable to Hidden Valley, competing for the same Inland Empire golfers.

Regional players

• Black Gold Golf Club: Public 18-hole course in Yorba Linda, CA. Comparable upscale daily-fee positioning, though it draws more from Orange County than Hidden Valley's Riverside/Inland Empire base.

Emerging players

• Crown Valley Winery & Golf Club: Wine-country golf and event venue in Temecula. Comparable diversification model pairing golf with on-site F&B, weddings, and banquets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hiddenvalleygolfclubnorco
• Xx.com/hiddenvalleygc1
• LinkedInlinkedin.com/company/hidden-valley-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Valley Golf Club