Naturallooks

What Naturallooks does

Natural Looks Trading Ltd is a privately-held UK direct-to-consumer beauty and personal care brand, incorporated in the United Kingdom and headquartered in Tiverton, Devon, with a regional office in Amman, Jordan. The company sells its own-label Natural Looks range — spanning body butters, lotions, fragrances, hair treatments, facial skincare, bath and shower products, men's grooming, and home fragrances (reed diffusers) — plus curated third-party labels including Mia Make-Up (color cosmetics), Albatros Dead Sea (mineral skincare), Yankee Candle, and Wood Wick candles. Individual SKUs are priced at low-ticket levels, typically £3.25 to £20.00 in the UK market, with parallel Jordanian Dinar pricing on a separate regional storefront.

The company operates a dual-region DTC model: a UK storefront (naturallooks.co.uk) and a Jordan/Middle East storefront (jo.naturallooks.co.uk), supplemented by native mobile applications on Google Play and the Apple App Store. Its marketing footprint is concentrated in organic social (Facebook, Instagram) and content on its own properties, with a registered-account loyalty programme offering 10% back in loyalty points. Distribution is direct-to-consumer with no wholesale, marketplace, or B2B channel disclosed; a franchise page suggests exploration of franchise-based growth.

Natural Looks is independently owned with no disclosed external funding, no management team biographies published, no patent or trademark filings identified, and no revenue, headcount, or timeline of corporate actions in the public record. The company is actively operating and selling products through both its UK and Jordanian storefronts and mobile applications.

Name

Naturallooks

Legal name

Natural Looks Trading Ltd

Website

https://naturallooks.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Looks Trading Ltd is a privately-held UK DTC beauty and personal care brand selling natural body care, fragrances, hair and facial products, men's grooming, and home fragrances to consumers in the UK and Middle East through its own e-commerce sites and mobile apps.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Deodorants & Antiperspirants (CRADANAA), Natural & Clean Fragrance (CRABADAG), Body Sprays & Mists (CRABADAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Natural beauty products
• Personal care products
• Body care skincare
• Fragrance and grooming
• Home fragrance products

Headquarters

HQ city

Tiverton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Product Sales: Natural Looks generates revenue through direct sales of personal care and beauty products including body lotions, butters, fragrances, hair treatments, bath products, facial care, men's grooming, and home fragrances. Products are sold at various price points with typical retail pricing ranging from £3.25 to £20.00 for individual items. Reed diffuser refills are priced at £10.00 while complete reed diffusers retail at £20.00. The company operates both UK (£) and Jordan (د.ا) storefronts with separate pricing for each market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Natural Looks formulates and sells natural, cruelty-free beauty and personal care products — including body butters, lotions, fragrances, hair treatments, facial skincare, bath and shower products, men's grooming items, and home reed diffusers — directly to consumers via its own UK and Jordan e-commerce storefronts and iOS/Android mobile apps. The company also distributes complementary sub-brands such as Mia Make-Up, Albatros Dead Sea, Yankee Candle, and Wood Wick.

Product overview

Natural Looks is a natural beauty and personal care brand offering a comprehensive portfolio of skincare, haircare, and fragrance products. The core Natural Looks brand provides body butters, lotions, fragrances, hair treatments, facial products, bath and shower items, men's grooming, and home fragrances. The company also distributes complementary sub-brands including Mia Make-Up (color cosmetics), Albatros Dead Sea (mineral skincare), Yankee Candle, and Wood Wick candles. Additional offerings include accessories and gift packages. Products emphasize natural ingredients, cruelty-free formulations, and nourishing care properties.

Differentiator

Problem solved

Functional benefit

Brands

• Mia Make-Up: Cosmetics and makeup product line including brows, eyes, face, and lips products.
• Albatros Dead Sea
• Yankee Candle
• Wood Wick

Products and services

• Natural Looks Body Butters

Quantifiable outcome

• Products crafted with nature's finest ingredients free from harsh chemicals
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• The Body Shop: Iconic natural-ingredient, cruelty-free beauty brand covering body, skin, hair, and fragrance. Directly comparable on ethical positioning, multi-category beauty assortment, and global retail plus DTC footprint.
• Tropic Skincare: UK natural beauty brand with multi-category body, skin, and hair products sold via DTC and consultant networks. Closely comparable in terms of scale, UK origin, and natural/clean positioning.
• Lush: Global direct-to-consumer natural and cruelty-free beauty brand with extensive body, bath, hair, and fragrance categories. Highly comparable to Natural Looks in product positioning, ethical stance, and store/online retail model.
• Neal's Yard Remedies: UK-based natural and organic beauty and wellness brand with a comparable product mix (body, skin, hair) and direct retail plus DTC model. Similar scale and geographic orientation to Natural Looks.

Regional players

• Huda Beauty: Middle East-origin beauty brand with strong regional roots and global DTC presence. Comparable as a regionally anchored beauty brand operating from the same Middle East geography as Natural Looks' Jordan operations.

Broad incumbents

• Weleda: Long-established natural and botanical skincare and body care brand with global distribution. Comparable in natural/naturals positioning and body care category depth, though at much larger scale.
• Holland & Barrett: UK-headquartered health and natural personal care retailer with extensive beauty, body care, and home fragrance assortment. Comparable on natural/clean positioning and UK DTC footprint, though it is a retailer rather than a brand owner.
• Burt's Bees: Established natural-ingredient beauty brand owned by Clorox, spanning body, lip, and skincare. Comparable on natural positioning and broad category coverage, though operating at significantly greater scale.
• Bath & Body Works: Large multi-category body care, fragrance, and home scent brand. Comparable in product mix (body care, fragrance, home fragrance) and DTC-plus-retail strategy, though at significantly larger scale.

Others

• Yankee Candle (Brand Owner): Owner of the Yankee Candle brand that Natural Looks distributes. Included as an ecosystem participant/supplier relationship — relevant to assess continuity of the distributed third-party brand assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturallooksjo
• Instagraminstagram.com/Naturallooksjo
• Xx.com/naturallooksjo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturallooks