Motion Engineering
Motion Engineering is a second-generation family-owned industrial equipment distributor and service provider based in Wisconsin, specializing in asphalt plant parts, equipment, and maintenance services for Midwest construction and paving operators.
- Company typePrivate
- Founded1983
- HeadquartersKenosha, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motion Engineering does
Motion Engineering is a second-generation family-owned industrial equipment and services company specializing in asphalt plant systems, founded around 1983 and headquartered in Caledonia, Wisconsin. The company distributes parts and equipment from major OEMs including Webster Combustion (HDRA-RF, Twister, JB1 burners, ABMS, ACS-100 control systems), Honeywell/Hauck (StarJet, MegaStar, BCS-7000), Maxon, and Gencor/Hy-Way (hot oil heaters). Its product portfolio spans complete asphalt plants, silos, liquid AC storage tanks, hot oil heaters, pump skids, industrial valves, burner components, and flameholder assemblies, available in both new and used configurations.
The company generates revenue across four streams: equipment sales (new and used, with individual items ranging from $25,000 for used pump skids to $105,000 for silos), parts distribution (unit pricing, quote-based), professional services (over 20 categories including plant construction, burner tuning, baghouse filter changeout, silo cleaning, equipment installation, plant relocation, and iron fabrication), and consulting. Pricing for services and most parts is quote-based rather than publicly disclosed.
Motion Engineering serves B2B enterprise customers—primarily asphalt plant operators, construction/paving companies, and aggregate producers in the upper Midwest United States. The go-to-market is enterprise field sales driven by direct engagement via website quote forms, phone, and likely field visits, supplemented by content marketing and SEO through an active blog. Named enterprise customers include Commercial Asphalt Co., Stansteel, The Walbec Group (a 30-year relationship), and CWMF Corp. The company employs 11-50 people and maintains no external investors, parent company, or acquisition history.
Motion Engineering firmographics
Firmographics- Name
- Motion Engineering
- Legal name
- Motion Engineering Inc.
- Website
- https://motionengineering.net
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motion Engineering is a second-generation family-owned industrial equipment distributor and service provider based in Wisconsin, specializing in asphalt plant parts, equipment, and maintenance services for Midwest construction and paving operators.
- Ownership category
- akta.pro rank
Motion Engineering industry classification
Industry- Product category
- Industrial Asphalt Plant Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Construction Machinery & Equip (3531), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
- akta.pro secondary industries
- Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
Keywords
Where Motion Engineering is headquartered
LocationHeadquarters
- HQ city
- Kenosha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motion Engineering business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (New & Used): Sale of complete asphalt plants, silos, liquid AC storage tanks, hot oil heaters, pump skids, and related industrial equipment. The company sells both new and used equipment options. Used equipment sales help customers offset costs of new purchases. Equipment inventory includes complete plants (300 ton/hr, 250-300 ton/hr, 3 ton batch plants), silos (100-300 ton capacity), and specialized components.
- Asphalt Plant Parts Distribution: Sale of replacement parts and components for asphalt plants including burners, burner components, control systems, baghouse bags and cages, industrial bearings, actuators, electric motors, pumps, valves, temperature sensors, instrumentation, flameholders, and flex lines. Parts are sold individually with in-stock inventory for fast delivery.
- Asphalt Plant Services: Labor and professional services including AC tank conversion, asphalt plant construction and maintenance, baghouse filter changeout, burner tuning and lengthening, drag slat repair, drum flighting replacement, drum liners, electrical services, equipment installation, hot oil/AC piping, industrial insulation, iron fabrication, plant relocation, silo cleaning and inspection, tank cleaning, and trunnion adjustment.
- Consulting Services: Asphalt plant consulting services to help customers optimize plant performance and operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment Sales (New & Used) |
| Unit Pricing | Pay-as-you-go | Parts Sales |
| Other | Multi-year contract | Professional Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Motion Engineering product offering
Product offeringCore offering
Motion Engineering sells new and used asphalt plant equipment (complete plants, silos, hot oil heaters, pump skids, liquid AC storage tanks) and distributes a broad catalog of OEM parts (Webster Combustion burners, Honeywell/Hauck and Maxon valves and control systems, industrial valves, flameholders, flex lines). The company complements this equipment/parts distribution with field services including asphalt plant construction, maintenance, burner tuning and lengthening, drum flighting replacement, baghouse filter changeout, iron fabrication, plant relocation, silo/tank cleaning, and consulting.
Product overview
Motion Engineering is an industrial aggregate and asphalt plant equipment company offering a broad portfolio of equipment, parts, and services for the asphalt industry. Its product offering spans complete asphalt plants for sale, heavy equipment (pump skids, hot oil heaters, silos, liquid AC storage tanks), and a comprehensive parts catalog covering Webster Combustion burners and control systems (HDRA-RF, Twister, JB1, ABMS, ACS-100), industrial valves (Series 600, Series 600SJ, Series 8000, high-pressure electro-mechanical oil safety valves), flameholder assemblies, and flex lines. The company also provides related services including asphalt plant construction, maintenance, burner tuning, silo inspection, and equipment relocation. Products are sourced from OEM partners (Webster, Honeywell/Maxon, Hauck) and offered alongside Motion Engineering's own assembly and service capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pump Skid Equipment
Quantifiable outcome
- Fast parts access compared to industry lead times - positioned to 'get you what you need quicker than most through our supplier relationship-based buying power, expert knowledge of parts, and in-stock new parts inventory'
- +1 more outcomes
Companies that use Motion Engineering
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Motion Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Motion Engineering partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NAPA (National Automotive Parts Association)minorBrand partner logo displayed on Motion Engineering website footer alongside other industry brands. NAPA is primarily an automotive parts distributor, though their logo presence may indicate parts supply relationship or co-marketing within the asphalt/industrial equipment space.
- Honeywell/HauckcorePrimary technology partner for burner systems and combustion control products. Motion Engineering distributes Hauck and Honeywell products including StarJet burners, MegaStar burners, BCS-7000 Burner Control System, Micro-Cam Oil Valves, Ignition Gas Pilots, and Series 8000 safety shutoff valves. Products prominently featured with dedicated product pages.
- Webster CombustioncoreKey technology partner for asphalt plant burner solutions. Motion Engineering is an authorized distributor for Webster Combustion products including HDRA-RF high-efficiency burners, Twister Multi-Fuel Burners, JB1 forced-draft burners, ACS-100 Asphalt Control System, and ABMS (Asphalt Burner Management System). Dedicated product pages and detailed technical specifications provided.
- Maxon (Honeywell Maxon)coreMotion Engineering distributes Maxon industrial valve products including Series 8000 Air Actuated Safety Shutoff Valves and High-Pressure Electro-Mechanical Oil Safety Shut-Off Valves. Specific in-stock parts mentioned including part numbers 075S8131 and 01004700-A1B-BOB622A120.
- Multiple Industrial Valve BrandsminorMotion Engineering distributes valves from multiple manufacturers including: Watts, Watson McDaniel, TRIAC, Trerice, Milwaukee Valve, Homestead, Fisher, Belimo, Barber Coleman, ASCO, Apollo. Full range of plug valves, gate valves, ball valves, safety shutoffs, actuated valves, solenoid valves, relief valves, butterfly valves, and globe valves offered.
- Gencor/Hy-WaycoreGencor Hy-Way is a manufacturer of asphalt plant equipment including the Hy-Way Model HYFGO hot oil heater series. Motion Engineering features and distributes Gencor Hy-Way equipment including hot oil heaters and complete asphalt plants.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Motion Engineering competitors and assessment
Company assessmentBroad incumbents
- Astec Industries: Large publicly traded manufacturer of road building equipment including asphalt plants, controls, and burner systems; dominant incumbent with broader portfolio and direct sales capability competing with Motion Engineering's specialty focus.
- Wirtgen Group: Global manufacturer of road construction equipment including asphalt paving machinery and recycling systems; serves overlapping end customers in the road construction value chain at much larger scale.
- CMI Roadbuilding: Manufacturer of asphalt paving and recycling equipment; competes for both plant equipment sales and major project work with significantly greater scale and capital resources.
Direct peers
- Heatec: Manufacturer of heating equipment for the asphalt industry including hot oil heaters and storage tanks; competes with the equipment lines Motion Engineering distributes and resells.
- Gencor Industries: Manufacturer of hot mix asphalt plants, warm mix systems, and Hy-Way hot oil heaters — Motion Engineering is an authorized distributor for several Gencor product lines, making Gencor both a partner and a competitive OEM.
- Stansteel / Hot Mix Parts and Service: Nashville-based manufacturer of asphalt plants and supplier of replacement parts; offers similar asphalt plant equipment, parts, and field services — directly overlapping with Motion Engineering's value proposition.
- Asphalt Drum Mixers (ADM): Indiana-based manufacturer of portable and stationary asphalt drum mix plants; serves the same asphalt plant operator customer base with both equipment and parts/service offerings.
- Tarmac International: Manufacturer of asphalt plant equipment, baghouses, and counterflow drum mixers; targets the same asphalt plant customer base with both new equipment and aftermarket support.
- Dillman Equipment: Wisconsin-based manufacturer of asphalt plants and aggregate processing equipment; regional competitor in the Upper Midwest with overlapping plant equipment and parts offerings.
Regional players
- Stansteel Hot Mix Parts: Aftermarket parts and service arm associated with Stansteel; focuses on asphalt plant parts supply and field service across multiple US regions with similar value proposition to Motion Engineering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Motion Engineering social profiles
Digital presenceMotion Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Engineering leadership team
Management profileNumber of profiles
Motion Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Engineering
What does Motion Engineering do?
Motion Engineering sells new and used asphalt plant equipment (complete plants, silos, hot oil heaters, pump skids, liquid AC storage tanks) and distributes a broad catalog of OEM parts (Webster Combustion burners, Honeywell/Hauck and Maxon valves and control systems, industrial valves, flameholders, flex lines). The company complements this equipment/parts distribution with field services including asphalt plant construction, maintenance, burner tuning and lengthening, drum flighting replacement, baghouse filter changeout, iron fabrication, plant relocation, silo/tank cleaning, and consulting.
Is Motion Engineering a public or private company?
Motion Engineering is a private company. It is classified as family owned and is currently operating.
When was Motion Engineering founded?
Motion Engineering was founded in 1983. It employs 11 to 50 people.
Where is Motion Engineering based?
Motion Engineering is headquartered in Kenosha, United States, in the North America region.
How does Motion Engineering make money?
Four revenue lines are on record. Equipment Sales (New & Used) is the primary driver. The others are asphalt Plant Parts Distribution, asphalt Plant Services and consulting Services.
Who are Motion Engineering's main competitors?
Broad incumbents on record are Astec Industries, Wirtgen Group and CMI Roadbuilding. Direct peers are Heatec, Gencor Industries, Stansteel / Hot Mix Parts and Service, Asphalt Drum Mixers (ADM), Tarmac International and Dillman Equipment. Stansteel Hot Mix Parts is listed as a regional player.
Does Motion Engineering have an API?
No public API is recorded for Motion Engineering.
What industry is Motion Engineering in?
Motion Engineering's product category is Industrial Asphalt Plant Equipment. Its primary akta.pro industry code is TLAKAHAI, Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses), with a secondary code of IMAHAGAH, Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors). Its NAICS code is 33331 and its SIC code is 3531.