BreatheWear
BreatheWear is a Marpac, Inc. division that sells CPAP chin straps (Halo® and Cross Bar) and ElectroBoot electrode-protection devices direct-to-consumer via Breathewear.com, serving sleep-therapy patients and sleep-lab clinics.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
BreatheWear firmographics
Firmographics- Name
- BreatheWear
- Legal name
- Marpac, Inc.
- Website
- https://breathewear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BreatheWear is a Marpac, Inc. division that sells CPAP chin straps (Halo® and Cross Bar) and ElectroBoot electrode-protection devices direct-to-consumer via Breathewear.com, serving sleep-therapy patients and sleep-lab clinics.
- Ownership category
- akta.pro rank
BreatheWear industry classification
Industry- Product category
- Sleep Therapy Accessories
- NAICS
- Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)
- akta.pro secondary industry
- Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)
Keywords
Where BreatheWear is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BreatheWear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct e-commerce sales of sleep therapy accessories including chin straps (Halo® and Cross Bar styles) and ElectroBoot electrode protection devices. Products are sold as one-time purchases through the company's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Halo® Chin Strap - Standard chin strap for sleep apnea patients |
| Unit Pricing | Pay-as-you-go | Cross Bar Chin Strap - Enhanced adjustability with 3-piece design |
| Unit Pricing | Pay-as-you-go | ElectroBoot 30" - Electrode protection for sleep studies |
| Unit Pricing | Pay-as-you-go | ElectroBoot 48" - Extended electrode protection for sleep studies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BreatheWear product offering
Product offeringCore offering
Breathe Wear® designs, manufactures, and sells reusable sleep therapy accessories directly to consumers, including the Halo® Chin Strap and Cross Bar Chin Strap for sleep apnea patients using CPAP equipment, and ElectroBoot electrode protection devices that organize and protect electrode leads during polysomnography sleep studies. Products are sold as one-time purchases through the company's own e-commerce website, authorized distributors, and direct phone orders.
Product overview
Breathe Wear® is a product line of sleep therapy accessories designed to help patients manage sleep apnea and other sleep-related disorders. The portfolio consists of chin straps (Halo® Chin Strap and Cross Bar Chin Strap) that keep the mouth closed during sleep, and ElectroBoot products (30" and 48") that protect electrode leads during sleep studies. The company also manufactures respiratory tube securement devices under the Marpac Medical brand for hospital and home care settings. Breathe Wear® is a division of Marpac Inc., located in Albuquerque, New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Breathe Wear® Halo® Chin Strap A reusable chin strap worn by sleep apnea patients to keep the mouth closed during sleep. Made of breathable, flexible fabric with two adjustable Velcro ends that feed through a one-piece halo worn over the crown of the head. Accommodates head sizes up to a 26-inch circumference from chin to crown.
- Breathe Wear® Cross Bar Chin Strap A reusable chin strap with a 3-piece design offering more individual adjustability than the Halo Chin Strap. Worn by sleep apnea patients to keep the mouth closed while sleeping, with straps connectable at the top of the head and smaller straps behind the head. Fits up to a 29-inch circumference from chin to crown.
- Breathe Wear® ElectroBoot 30" A reusable 30-inch accessory designed to improve patient comfort during sleep studies while protecting electrode leads. Interior hook-and-loop strips secure electrode wires to reduce tangling, knotting, and bending, extending electrode life and supporting efficient sleep center operations.
- Breathe Wear® ElectroBoot 48" A reusable 48-inch electrode protection accessory designed to improve patient comfort during sleep studies while protecting electrode leads. Features a longer length for organizing and containing wires to reduce tangling and extend electrode life.
Companies that use BreatheWear
Customer profileSegments2 records
Ideal customer profiles2 records
BreatheWear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BreatheWear partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
BreatheWear competitors and assessment
Company assessmentPeers
Broad incumbents
- Philips Respironics: Major CPAP, BiPAP, and sleep apnea mask manufacturer offering a full accessory portfolio including chin straps. Comparable because it serves the same CPAP-using patient population with overlapping accessory needs.
- ResMed: Global leader in CPAP machines, masks, and sleep therapy accessories. While BreatheWear sells only accessories, ResMed competes in the same sleep apnea therapy ecosystem and offers its own chin strap and accessory line, making it the broadest incumbent comparable.
- Fisher & Paykel Healthcare: Manufacturer of CPAP masks, nasal pillows, and sleep therapy accessories, including complementary products used during CPAP therapy. Operates in the same sleep apnea accessory category as BreatheWear but with broader hospital and home-care reach.
- CPAP.com: Large online CPAP equipment and accessories retailer carrying multiple brands of chin straps, masks, and supplies. Competes for the same end-customer purchasing decision but as a multi-brand retailer rather than a manufacturer.
Direct peers
- Sunset Healthcare Solutions: Manufacturer and distributor of CPAP replacement parts, tubing, filters, and chin straps. Competes with BreatheWear across the CPAP accessory category via both direct sales and DME distributor channels.
- AG Industries / Sleepnet: Sleepnet (which absorbed AG Industries) makes CPAP masks, nasal pillows, and respiratory accessories used by sleep apnea patients. Overlaps with BreatheWear in the sleep accessory category with similar institutional and hospital sales channels.
- Pad A Cheek: Niche manufacturer and direct-to-consumer seller of CPAP mask accessories including chin straps, mask liners, and comfort products. The closest head-to-head competitor for BreatheWear's Halo® chin strap line.
Regional players
- Apex Medical: Manufacturer of CPAP and BiPAP devices plus accessory lines, primarily serving markets outside the US. Comparable through its sleep apnea therapy accessory portfolio, though not directly competing in BreatheWear's US-only channel today.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
BreatheWear social profiles
Digital presenceBreatheWear financial estimates
Financial estimateRevenue estimate
Valuation estimate
BreatheWear leadership team
Management profileNumber of profiles
BreatheWear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BreatheWear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BreatheWear
What does BreatheWear do?
Breathe Wear® designs, manufactures, and sells reusable sleep therapy accessories directly to consumers, including the Halo® Chin Strap and Cross Bar Chin Strap for sleep apnea patients using CPAP equipment, and ElectroBoot electrode protection devices that organize and protect electrode leads during polysomnography sleep studies. Products are sold as one-time purchases through the company's own e-commerce website, authorized distributors, and direct phone orders.
Is BreatheWear a public or private company?
BreatheWear is a private company. It is classified as corporate owned and is currently operating.
When was BreatheWear founded?
BreatheWear was founded in 2011. It employs 11 to 50 people.
Where is BreatheWear based?
BreatheWear is headquartered in Atlanta, United States, in the North America region.
How does BreatheWear make money?
One revenue line is on record: product Sales.
Who are BreatheWear's main competitors?
Inspire Medical Systems is listed as a peer. Broad incumbents are Philips Respironics, ResMed, Fisher & Paykel Healthcare and CPAP.com. Direct peers are Sunset Healthcare Solutions, AG Industries / Sleepnet and Pad A Cheek. Apex Medical is listed as a regional player.
Does BreatheWear have an API?
No public API is recorded for BreatheWear.
What industry is BreatheWear in?
BreatheWear's product category is Sleep Therapy Accessories. Its primary akta.pro industry code is HLAHAGAA, Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV), with a secondary code of HSABAKAD, Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers). Its NAICS code is 3391 and its SIC code is 3842.