What Halbro Sportswear does

Halbro Sportswear Limited is a privately held UK sports apparel manufacturer and distributor, founded in 1919 and headquartered in Horwich, Bolton. The company designs, manufactures, and distributes custom team kits, training wear, and accessories for sports clubs (Rugby, Football, Netball, Hockey) and schools, and also offers a workwear line. Its revenue model is transaction-based unit pricing across multiple product lines (Infinity, Nova, Tec, Stryde, Football), tiered tour bundles (Bronze from £40 to Gold from £100), bespoke T-shirts from £21 each, school leavers hoodies, gift cards, and clearance stock.

The company operates a hybrid go-to-market combining a direct-to-consumer e-commerce storefront at halbro.com (with Sagepay payments) and a field sales motion via regional account managers covering ten UK territories plus telephone/websales order desks. Its core technology is an online Kit Builder that lets customers configure custom kits with real-time preview, backed by an in-house design team for bespoke work. Pricing is VAT-inclusive with no minimum order quantities on bespoke items, and bulk orders above £400 (exc VAT) qualify for free UK carriage.

Halbro also runs a seven-year strategic partnership with the My Name'5 Doddie Foundation, producing a co-branded MNDF product range with profits supporting Motor Neurone Disease research; the partnership has raised over £280,000 to date. The company is registered as a private limited company (company number 2309195), holds UK trademarks for "Halbro Sportswear" and "Moody Cow", and ships to UK, Europe, and Worldwide destinations, but is unable to ship to the United States as of mid-2026.

Name

Halbro Sportswear

Legal name

Halbro Sportswear Limited

Website

https://halbro.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Halbro Sportswear is a UK-based, privately held sports apparel manufacturer founded in 1919 that designs and supplies custom team kits, training wear, and school PE apparel for sports clubs, schools, and workwear customers across the UK and select international markets.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Team & School Athletic Uniforms Retail (CRAMACAJ), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Custom sports apparel
• Team kit manufacturing
• School PE apparel
• Bespoke teamwear
• Workwear supply

Headquarters

HQ city

Horwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sports Apparel Sales: Design, manufacture and distribution of high-quality sports apparel including custom team kits, training wear, and accessories for Rugby, Football, Netball, Hockey, and other sports.
2. School PE Apparel: Specialised school PE clothing range known for comfort and durability, with custom design capabilities for maintaining cohesive school appearance.
3. Workwear Sales: Durable and functional workwear designed for various industries.
4. Tour and Event Bundles: Pre-configured bundle packages (Bronze, Silver, Gold tiers) and bespoke tour packages for sports clubs, with club crest/logo customization included.
5. Gift Cards: Digital gift cards available in various denominations for gifting purposes.
6. Clearance and Discontinued Stock: Sale of old and discontinued stock at reduced prices through dedicated clearance section.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Halbro Sportswear designs, manufactures, and distributes customisable sports apparel including team kits, training wear, and accessories for Rugby, Football, Netball, and Hockey clubs. The company also supplies school PE apparel, leavers hoodies, and industrial workwear. Custom orders are supported by an online Klub Builder tool and an in-house design team, with no minimum order quantities on bespoke items.

Product overview

Halbro Sportswear is a sports apparel company specializing in the design, manufacture, and distribution of high-quality sportswear for Rugby, Football, Netball, Hockey, and other sports. The company operates a B2B and B2C model offering custom team kits, training wear, accessories, school PE apparel, and workwear. The product portfolio centers on customizable teamwear supported by an online Kit Builder tool, complemented by branded product ranges including Infinity, Nova, Tec, and Stryde lines. Halbro also offers tiered tour bundles (Gold, Silver, Bronze, and Evo) for clubs, school leavers' hoodies, and bespoke T-shirts. A dedicated My Name'5 Doddie Foundation (MNDF) product line supports Motor Neurone Disease research. The company maintains Club/Education Shops for institutional customers and a consumer-facing Halbro Shop for individual purchases, along with clearance and gift card offerings.

Differentiator

Problem solved

Functional benefit

Brands

• My Name'5 Doddie Foundation Range: A charitable clothing range in partnership with the My Name'5 Doddie Foundation, supporting Motor Neurone Disease research. Products include jerseys, hoodies, tech tees, and accessories featuring the foundation's tartan.

Products and services

• Klub Builder Interactive online design tool enabling customers to design and customise their own team kits with real-time preview, supported by Halbro's in-house design team for bespoke customisation. Targeted at sports clubs, schools, and individual customers.
• Teamwear Custom team kits, training wear, and accessories for sports clubs and organisations across Rugby, Football, Netball, and Hockey. Includes customisation with club colours, crests, and logos.
• School PE Apparel High-quality sports kits tailored for schools, known for comfort and durability, with custom design capabilities for maintaining cohesive and professional school appearance. Targeted at UK primary and secondary schools.
• Workwear Durable and functional workwear designed to meet the needs of various industrial and commercial industries.
• Tour Bundles (Bronze, Silver, Gold, Evo) Pre-configured bundle packages for sports clubs on tour and events, with club crest and logo customisation included. Available in Bronze, Silver, Gold, and Evo tiers with full customisation of multiple colourways, designs, and sizes.
• School Leavers Hoodies Premium school leavers hoodies with embroidered school logo on front and leavers print on back. Priced at £18.50 for Juniors and £25 for Seniors. Targeted at UK schools and educational institutions.
• Bespoke T-Shirts Fully custom T-shirts from £21 each with no minimum order quantities, no design limitations, and optional names, numbers, and logos included. Targeted at clubs, schools, and individual customers.
• MNDF (My Name'5 Doddie Foundation) Product Range Sportswear range supporting Motor Neurone Disease research, with profits going to the My Name'5 Doddie Foundation. Includes replicas, leisure wear, and accessories featuring Doddie's tartan and special foundation branding.
• Gift Cards Digital gift cards available in various denominations for gifting purposes via the Halbro online shop.
• Infinity Range Sportswear product range offered by Halbro, featured in a dedicated catalogue for clubs and schools.
• Nova Range Sportswear product range offered by Halbro, featured in a dedicated catalogue.
• Tec Range Technical sportswear product range offered by Halbro, featured in a dedicated catalogue.
• Stryde Range Performance sportswear product range offered by Halbro, featured in a dedicated catalogue.
• Football Brochure Football-specific sportswear range with a dedicated catalogue for football clubs.
• Tour Polo Smart and versatile polo shirt priced at £11 including VAT with club crest customisation included. Available in women's sizes.
• Clearance Clearance section featuring old and discontinued stock at massively reduced prices, available through the Halbro online shop.

Quantifiable outcome

• Over £280,000 raised for My Name'5 Doddie Foundation over 7 years through product sales

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• My Name'5 Doddie FoundationcoreStrategic or Co-development Partner · 1 January 2017Halbro Sportswear has partnered with the My Name'5 Doddie Foundation (founded by former Scotland rugby player Doddie Weir following his MND diagnosis in 2017) to produce an official clothing range. The partnership includes a special tartan created in Doddie's honour featuring Scotland's blue and white colours alongside Melrose RFC's black and yellow. Over the past seven years, this partnership has raised over £280,000 for MND research, support for those living with MND, and grants to organisations such as MND Scotland and the MND Association. Profits from the MNDF Leisure Range go directly to the foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surridge Sport: UK sportswear brand specializing in custom team kits across cricket, hockey, rugby, and football with bespoke design services. Highly comparable to Halbro on custom teamwear model, B2B club focus, and tiered pricing/bundle offerings.
• O'Donnell's Sport: Specialist supplier of teamwear, kits, and equipment to UK schools, colleges, and amateur clubs. Directly comparable to Halbro in education and amateur-club segments with similar customization and school-leaver offerings.
• Rhino Rugby: UK rugby-focused kit and apparel supplier offering custom team kits, training wear, and rugby-specific equipment. Closely comparable to Halbro on product category (rugby teamwear), customization, and target market (UK amateur clubs).
• Kukri Sports: UK-based teamwear and bespoke sports apparel specialist serving clubs, schools, and universities across rugby, football, hockey, and netball. Directly comparable to Halbro in target customers (amateur clubs and schools), customization model, and product categories.

Emerging players

• Castore: Premium British sportswear brand increasingly active in teamwear and rugby/football kits for elite and ambitious amateur clubs. An emerging threat that could move down-market into Halbro's core amateur club segment.

Broad incumbents

• Gilbert Rugby: Iconic rugby ball and apparel brand with deep heritage in the sport. Overlaps with Halbro in rugby apparel and accessories but operates as a broader rugby equipment incumbent rather than a bespoke team-kit specialist.
• Canterbury (Pentland Brands): Established global rugby apparel brand now owned by Pentland Brands. Competes with Halbro in rugby teamwear but operates at much larger scale with broader product range and international distribution, making it an incumbent benchmark rather than a direct niche rival.
• Hummel (UK): Danish-origin sportswear brand with strong UK teamwear presence in football and handball. Competes with Halbro in custom team kits at scale, with broader international reach and sponsored-team marketing.
• Puma Teamwear: Global sportswear giant with a dedicated teamwear division supplying grassroots and amateur clubs worldwide. Represents the scale ceiling that Halbro competes against at the top end of the amateur teamwear market.
• Macron (UK): Italian teamwear manufacturer with significant UK presence supplying custom kits to amateur and semi-professional clubs. Comparable to Halbro on customization and teamwear, but with continental European scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/halbrosports
• Facebookfacebook.com/198022270275359
• LinkedInlinkedin.com/company/halbro-sportswear-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halbro Sportswear