Parents for School Options
Parents for School Options is a Richmond, Virginia-based 501(c)(4) nonprofit advocacy organization that promotes parental choice in K-12 education, particularly virtual schooling, through state-level coalitions, policy campaigns, and grassroots mobilization of parents and students.
- Company typePrivate
- Founded2013
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parents for School Options does
Parents for School Options is a Richmond, Virginia-based 501(c)(4) nonprofit advocacy organization founded in 2013 (originally as the National Coalition for Public School Options) that advocates for parental choice in K-12 education, with a particular emphasis on virtual and online schooling. It serves parents, students, and families — primarily through a network of state-level grassroots coalitions active in at least nine states including California, Kentucky, Missouri, Oklahoma, Florida, Georgia, Ohio, Texas, and Kansas — and engages state and federal policymakers on legislation affecting school choice, open enrollment, and online learning regulation.
The organization's core products and programs include the Parent Choice Report Card on Online Learning Policy (a state-level policy rating instrument), the Lunch for Every Learner campaign (a 2025 nutrition-policy initiative), the National Youth Coalition (a youth/student engagement program), the Parent Connection Network (constituent communications infrastructure), and a Policy Advisory Committee. It also convenes an annual Parent Leadership Conference, with the 2026 edition scheduled for the Watergate in Washington, DC. The organization is governed by a leadership team including President Letrisha Weber, Vice President Wei Barr, Treasurer Karen McGee, and Secretary Dr. Nicole Conragan, alongside a board of directors.
The business model is a 501(c)(4) social welfare / advocacy funding model: Parents for School Options is supported by donations, memberships, and grants rather than commercial revenue, and it does not publicly disclose financial figures in the available data. Distribution is primarily grassroots — direct parent mobilization, state coalition activity, legislative testimony, and policy-report publication — with engagement measured through state-chapter reach and campaign participation rather than traditional revenue metrics. A documented legislative win includes support for Missouri HB 1552 in 2022.
Parents for School Options firmographics
Firmographics- Name
- Parents for School Options
- Legal name
- Parents for School Options
- Website
- https://parentsforschooloptions.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parents for School Options is a Richmond, Virginia-based 501(c)(4) nonprofit advocacy organization that promotes parental choice in K-12 education, particularly virtual schooling, through state-level coalitions, policy campaigns, and grassroots mobilization of parents and students.
- Ownership category
- akta.pro rank
Parents for School Options industry classification
Industry- Product category
- Education Advocacy Services
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)
Keywords
Where Parents for School Options is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parents for School Options business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: PSO operates as a 501(c)(4) non-profit organization funded through donations from individuals and potentially grants from foundations supporting education choice initiatives. The organization solicits donations through its website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Parents for School Options product offering
Product offeringCore offering
Parents for School Options is a nonprofit 501(c)(4) advocacy organization that promotes parental choice in K-12 education and supports families in selecting among diverse schooling options. The organization engages in policy advocacy, coalition-building with state-level school choice groups, and resource-sharing for parents navigating public, charter, magnet, homeschool, private, and virtual education.
Product overview
Parents for School Options (PSO) is a national advocacy organization that does not offer a unified software product but provides a portfolio of programs and resources supporting school choice and virtual education options. The core offerings include the Parent Choice Report Card (state-by-state policy evaluation), the Parent Connection Network (advocate community), National Youth Coalition (student advocacy training), Policy Advisory Committee (lawmaker engagement), PSO Scholarship Program (educational funding), and the Lunch for Every Learner campaign (nutrition policy advocacy). Supporting resources include an Advocacy Toolkit and the Parents' Bill of Rights document. These programs work together to empower families to choose educational environments that best suit their children's needs.
Differentiator
Problem solved
Functional benefit
Companies that use Parents for School Options
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Parents for School Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parents for School Options partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- California Parents for Public Virtual Education (CPPVE)coreCPPVE is a key state partner of PSO, working on California-specific advocacy for online education access, quality curriculum, and adequate funding for virtual public schools. CPPVE collaborated with PSO on federal initiative to expand the National Free Lunch Program and jointly honored Congressman Kevin Kiley with the Golden Apple Award in 2022.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Parents for School Options competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Parents for School Options social profiles
Digital presenceParents for School Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parents for School Options leadership team
Management profileNumber of profiles
Parents for School Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parents for School Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parents for School Options
What does Parents for School Options do?
Parents for School Options is a nonprofit 501(c)(4) advocacy organization that promotes parental choice in K-12 education and supports families in selecting among diverse schooling options. The organization engages in policy advocacy, coalition-building with state-level school choice groups, and resource-sharing for parents navigating public, charter, magnet, homeschool, private, and virtual education.
Is Parents for School Options a public or private company?
Parents for School Options is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parents for School Options founded?
Parents for School Options was founded in 2013. It employs 11 to 50 people.
Where is Parents for School Options based?
Parents for School Options is headquartered in Arlington, United States, in the North America region.
How does Parents for School Options make money?
One revenue line is on record: donations and Grants.
Does Parents for School Options have an API?
No public API is recorded for Parents for School Options.
What industry is Parents for School Options in?
Parents for School Options's product category is Education Advocacy Services. Its primary akta.pro industry code is EDAJALAK, Family & Parent Support Services (Parent Coaching, Advocacy). Its NAICS code is 62411 and its SIC code is 8300.