What Fleet Safety International does

Fleet Safety International (FSI) is a Calgary-based driver education and fleet training company founded in 1986 by Dr. Randy Flemmer. It delivers a catalog of approximately 20+ online, in-person, and blended courses covering defensive driving, Alberta government-approved demerit point reduction, commercial compliance (Hours of Service, Cargo Securement, Weight & Dimensions, Daily Pre-Trip Inspections), oilfield driver safety, WHMIS/TDG, and fatigue management. The proprietary SAFER System of Defensive Driving, a behavior-based methodology trademarked by the company, underpins most courses and is paired with the 63-Point Driver Assessment and custom skid vehicles and tire blowout simulators for hands-on training. Courses are priced from $24.95 to $299.95 CAD for individuals, with volume discounts of 5-25% for corporate fleets purchasing 10-100+ seats.

FSI operates a multi-channel go-to-market combining self-serve e-commerce on its own website, an inside sales team (1-877-350-5076) for corporate fleet contracts, scheduled in-person training at its Calgary training academy, and a reseller program offering driving schools up to 60% commission through branded portals. Since 2024, FSI has been a wholly owned publisher within the We Know Training (WKT) network, with We Know Training Inc. acting as the operating entity and providing the RapidLMS technology platform that powers e-commerce, scheduling, enrollment, and digital credentialing across the network. WKT's broader network reports 1M+ unique learners, 2M+ certifications, and 2,000+ courses, though FSI's individual revenue, customer count, and headcount (101-250 employees) are not publicly disclosed. Customer segments span individual drivers, corporate fleets, oil and gas operators, commercial transportation and logistics carriers, driving school resellers, and new drivers seeking foundational training.

Name

Fleet Safety International

Legal name

We Know Training Inc.

Website

https://www.fleetsafetyinternational.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Calgary-based driver education and fleet training company founded in 1986, delivering online, in-person, and blended courses for individual drivers, corporate fleets, and the oil and gas and commercial transportation sectors, operating as a publisher within the We Know Training network since 2024.

Ownership category

akta.pro rank

Product category

Driver Safety Training

NAICS

Professional and Management Development Training (611430), Other Technical and Trade Schools (611519), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

akta.pro secondary industries

Driver Training & Coaching (Safety, Efficiency, Certification) (TLABAIAE), Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

Keywords

• Defensive driving training
• Fleet safety compliance
• Commercial driver education
• Online driver courses
• Oilfield driver safety

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Online Course Sales: Self-serve online course purchases ranging from $29.95 CAD to $299.95 CAD. Customers purchase individual courses with 365-day access. Certificates issued upon 80%+ completion.
2. Bundle and Package Deals: Bundled course packages like the Professional Oilfield Driver Bundle ($299.95 CAD) and Transportation Safety Bundle ($169.95 CAD) offering multiple courses at discounted rates.
3. Corporate Fleet Training: Bulk enrollment options for corporate fleets with volume discounts up to 25% off. Includes compliance tracking, reporting dashboards, and enterprise-grade management for larger teams.
4. In-Person and Blended Training: Instructor-led training programs including Mentally Active Driver Course ($290.00 CAD), PDIC 3 Demerit Reduction In-Person ($150.00 CAD), and Defensive Driving In-Person ($125.00 CAD). Scheduled sessions at training locations.
5. Reseller Program: Partners earn up to 60% commission on courses sold through branded portals. Passive income opportunity for driving schools without additional overhead.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fleet Safety International develops and sells driver safety training courses delivered in online, in-person, and blended formats. Core curriculum covers defensive driving, Alberta Government-approved 3-demerit point reduction, commercial compliance (Hours of Service, Cargo Securement, Weight & Dimensions, Daily Pre-Trip Inspections), oilfield driver safety, WHMIS/TDG, winter driving, fatigue management, and supervisor training. Courses are built on the proprietary SAFER System methodology and delivered via the RapidLMS platform, sold directly to individual learners and through corporate fleet subscriptions, reseller partnerships, and in-person sessions at the Calgary training academy.

Product overview

Fleet Safety International (FSI) operates as a course catalog and delivery platform for driver safety training, offering a portfolio of approximately 20+ individual online, in-person, and blended courses built on the RapidLMS learning management system. The core offering consists of standalone courses for individual learners (ranging from $24.95 to $290 CAD) covering defensive driving, demerit reduction, commercial/commercial compliance, oilfield safety, and workplace hazardous materials (WHMIS/TDG). These are organized into course bundles: the Professional Oilfield Driver Bundle (8 courses, $299.95) targeting Canada's oil and gas sector, and the Transportation Safety Bundle (4 courses, $169.95) for Class 1 and 3 commercial drivers. In-person offerings include the Mentally Active Driving Program (blended, $290) featuring skid vehicles, corporate fleet training, and Alberta Government-approved demerit reduction programs (both online and in-person formats). The platform provides digital credentialing, bulk pricing for fleet enrollment, and compliance tracking through the WKT technology network. Several courses carry regulatory recognition: demerit reduction courses are Alberta Government-approved, WHMIS and TDG certifications are valid for 3 years, and the North American Cargo Securement Program holds I-CAB recognition.

Differentiator

Problem solved

Functional benefit

Brands

• SAFER System: A structured defensive driving methodology developed by Fleet Safety International focusing on Space, Attitude, Foresight, Eyesight, and Responsibility principles for proactive driving.

Products and services

• Professional Oilfield Driver Bundle A bundle of eight online courses covering oilfield driving, TDG, WHMIS, Hours of Service compliance, and fatigue management for Canada's oil and gas sector. Includes Oilfield Driver Safety Program, Canadian Federal Hours of Service, Fatigue Management, Weight and Dimensions, Daily Pre-Trip Inspections, North American Cargo Securement, TDG, and WHMIS courses. Priced at $299.95 CAD for fleets and individual drivers in the energy sector.
• Transportation Safety Bundle Four essential safety and compliance courses for Class 1 and 3 drivers covering Canadian Federal Hours of Service, Daily Pre-Trip Inspections, Cargo Securement, and Weight & Dimensions. Certification valid for 3 years. Priced at $169.95 CAD (retail price $189.99).
• Defensive Driving Course - 3 Demerit Reduction (Alberta Only) Government of Alberta approved 6-hour online defensive driving course that helps remove 3 demerit points from an Alberta driver's license. Teaches defensive driving skills, collision prevention, distraction management, and adverse weather handling using the SAFER System methodology. Priced at $99.95 CAD.
• Professional Driver Improvement Course – 3 Demerit Reduction Online Training (Alberta Only) Alberta Government-approved 6-7 hour online course for transportation industry drivers to reduce 3 demerit points. Covers driving conditions, collision types, fatigue management, and defensive driving principles through eight interactive modules. Priced at $127.95 CAD.
• Defensive Driving Condensed - Canada Concise 4-hour online defensive driving course using the SAFER System methodology. Helps Canadian drivers improve defensive driving skills and awareness. Does NOT qualify for demerit point reduction. Priced at $49.95 CAD.
• Canadian Federal Hours of Service Online Training 3-hour online course covering federal Hours of Service regulations including driver duty limits, logbook requirements, and exemptions in Canada. Certification valid for 3 years. Priced at $79.99 CAD.
• Fatigue Management for Supervisors and Drivers 2-hour online course for supervisors and drivers focusing on recognizing, managing, and reducing fatigue-related risks in the workplace and on the road. Includes Supervisor and Driver modules with two attempts to pass and certificate valid for 3 years. Priced at $69.95 CAD.
• Mentally Active Driving Program (Blended) Blended training program for Energy Sector drivers combining online Defensive Driving theory with 2-hour practical in-vehicle training. Includes hands-on skid control in FSI's custom skid vehicles and 63-Point Driver Assessment. Certificate valid for 3 years. Priced at $290.00 CAD.
• Airbrake Refresher Online Training 90-minute online refresher course on air brakes based on Alberta standards. Helps learners review air brake curriculum, prepare for the knowledge test, and refresh essential operation concepts through sample exams and activities. Priced at $49.95 CAD.
• Winter Driving 90-minute self-paced online course helping drivers navigate icy roads, improve winter driving techniques, and develop critical skid control skills. Covers black ice, emergency braking, and maintaining control on slippery roads using the SAFER System methodology. Priced at $50.00 CAD.
• Daily Pre-Trip Inspections Online Training 1-hour online course for truck drivers on conducting proper mandatory inspections including pre-trip, walk-around, air brake, and post-trip inspections in compliance with regulations. Includes printable student manual.
• North American Cargo Securement Program 2-hour online training covering cargo securement basics following the National Safety Code (NSC) Standard 10 for Motor Carriers. Recognized by the International Competency Assessment Board (I-CAB). Covers securement techniques, tiedown usage, and inspection procedures. Priced at $75.00 CAD.
• Oilfield Driver Safety Program 3-4 hour online course for light-duty and semi-trailer drivers in oilfield operations. Focuses on defensive driving, risk management, and fatigue prevention using the SAFER System methodology. Priced at $79.95 CAD.
• WHMIS (GHS) Online Certification Training 1.5-hour interactive online course providing WHMIS 2015 training with GHS standards integration. Covers hazard identification, classification, labeling, Safety Data Sheets, and PPE use. Certificate and digital badge valid for 3 years. Priced at $29.95 CAD.
• TDG Online Training 3-hour online certification course providing Transportation of Dangerous Goods safety and compliance knowledge for shippers, receivers, drivers, and handlers. Covers nine classes of dangerous goods, placarding, documentation, and emergency response. Certificate valid for 3 years. Priced at $34.95 CAD.
• Canadian Heavy Truck Weight and Dimensions Online Training 1-hour online course on NSC Standard 10 cargo securement regulations for weight and dimension requirements across Canadian provinces and territories. Covers vehicle category classifications and compliance standards. Priced at $24.95 CAD.
• PDIC Condensed Online Training (Professional Driver Improvement Course) 2-3 hour condensed version of the Professional Driver Improvement Course for professional truck drivers. Focuses on defensive driving techniques, risk management, and the SAFER System methodology. Priced at $99.95 CAD.
• Reasonable Cause Supervisor Training (Online, Student Led Training) Self-paced online course equipping supervisors with knowledge and tools to recognize when a worker may not be Fit for Duty and respond appropriately. Meets U.S. DOT Supervisor Training requirements and Canadian Model for Providing a Safe Workplace. Certificate valid for 3 years. Priced at $159.00 CAD.
• Mentally Active Driver Course (Corporate) Half-day in-person training program for corporate employees covering defensive driving theory and practical hands-on in-vehicle training. Uses the 63-Point Driver Assessment and includes time in FSI's specially designed skid vehicles. Over 2,000 corporate employees take this program annually.
• Energy Sector Driver Improvement (Corporate) 1-day in-person course designed for Energy Sector drivers. Provides in-depth training and hands-on experience with the 63-Point Driver Assessment and skid vehicle training.
• Trailer Towing Level One (Corporate) Introductory trailer-towing program teaching essential towing skills including basic principles, hitching, safety checks, brakes, and backing procedures. Graduates receive wallet card and wall certificate.
• Professional Driver Improvement Course – 3 Demerit Reduction (In-person Class) Government-approved in-person program for professional truck drivers using the SAFER System of Defensive Driving. Provides 3-demerit reduction. 8-hour class with Government Notice of Completion provided same day. Priced at $150.00 CAD.
• Defensive Driving Course - 3 Demerit Reduction (In-person Class) Alberta Government approved 8-hour in-person defensive driving program by Fleet Safety 2024 Ltd. for 3 demerit point reduction from Alberta operator's license. Priced at $125.00 CAD.
• Driving School Reseller Program Channel partner program that enables driving schools to resell FSI courses through branded portals, with up to 60% commission on sales and access to WKT technology for scheduling, enrollment, and course management. Includes instructor professional development.
• Corporate Fleet Training Subscription Bulk enrollment subscription for corporate fleets with volume discounts up to 25% off (tiers from 10 to 100+ seats), compliance tracking, reporting dashboards, and enterprise-grade management for larger teams. Custom quotes available for multi-year contracts.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• We Know Training (WKT)coreStrategic or Co-development Partner · 1 January 2024In 2024, We Know Training based in Edmonton acquired Fleet Safety International to enhance its educational offerings in the driver safety sector. FSI operates as a key publisher within the WKT network, integrating expert-led content with advanced RapidLMS technology. WKT provides the technology platform powering FSI's online training, e-commerce, scheduling, and enrollment management systems.
• Shift OHScoreTechnology or IntegrationFleet Safety International partnered with Shift OHS to publish their Reasonable Cause Supervisor Training course. The course equips supervisors with knowledge and tools to recognize when workers may not be Fit for Duty and respond appropriately. Available through FSI's catalog and the WKT reseller network.
• International Competency Assessment Board (I-CAB)minorStrategic or Co-development PartnerThe North American Cargo Securement Program is recognized by I-CAB. Participants receive an I-CAB-recognized certificate of completion upon achieving 80% or higher on the final exam.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AMA Driver Education: Alberta Motor Association's driver education arm offering in-class and online driver training across Alberta. Competes most directly with FSI's Alberta-approved demerit reduction and new-driver courses in the same geography.
• Aviva Driving School (Driving School Network): A Canadian driving school network offering in-person and online driver education, partnering with insurers. Comparable in the individual-driver and demerit-reduction segment where FSI also competes.
• Coastal Transport Training: Canadian provider of commercial driver training and compliance courses (air brake, Hours of Service, TDG). Direct peer on the regulated commercial driving curriculum outside Alberta.

Direct peers

• Driver's Edge: Defensive driving and fleet safety training company offering both online and in-vehicle programs for corporate and consumer drivers. Comparable methodology, audience, and blended delivery model.
• Smith System: A leading driver safety training provider focused on fleet collision prevention and defensive driving coaching for commercial fleets. Directly comparable to FSI's corporate fleet training, in-vehicle coaching, and behavior-based methodology.
• Young Drivers of Canada: Canada's largest driver education provider offering in-class, online, and in-vehicle training for new drivers and fleet operators. Overlaps with FSI on defensive driving curricula, demerit reduction programs, and Canadian regulatory focus.

Emerging players

• ComplianceOnline: Online regulatory training marketplace with deep coverage of transportation, dangerous goods (TDG), and workplace safety courses. Overlaps with FSI's catalog and competes for the same corporate training buyers.
• eDriving (by Mentor Fleet Consulting): Digital driver risk management and training platform combining e-learning, telematics, and behavior scoring for fleets. Comparable on the tech-enabled fleet driver coaching side of FSI's business.

Broad incumbents

• J. J. Keller & Associates: Large compliance and safety content provider for trucking and fleet operators, including Hours of Service, DOT, and cargo securement training. Overlaps with FSI's commercial transportation and compliance course portfolio.
• National Safety Council (NSC): U.S.-based safety nonprofit publishing defensive driving, fleet safety, and workplace safety standards and training content (including NSC Standard 10 referenced by FSI). A broad incumbent overlapping on regulatory training content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fleet_safety
• Facebookfacebook.com/fleetsafetyintl
• LinkedInlinkedin.com/company/fleet-safety-international

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Safety International