Creative Personnel
Creative Personnel is a UK-based specialist recruitment agency, founded in 1999, placing candidates in audiovisual, digital, and games industry roles for employers in the UK creative sector.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Creative Personnel does
Creative Personnel is a UK-based specialist recruitment agency founded in 1999, focused on placing candidates in the audiovisual, digital, and games industries. The firm operates as a B2B workforce solutions provider, connecting employers with professionals across film, television, broadcast, post-production, digital media, and game development — covering both creative and technical roles on a permanent and contract basis. Its three primary verticals are the Audiovisual Industry, the Digital Industry, and the Games Industry, with a stated segmentation approach of vertical specialization rather than horizontal job-function coverage.
The company functions as a single unified recruitment service rather than a multi-module technology platform. No proprietary technology stack, AI matching engine, or platform-plus-modules architecture is disclosed; service delivery is relationship-driven. Pricing and engagement terms are negotiated individually with each employer client based on role complexity and seniority, consistent with professional-services norms in specialist recruitment.
In 2025, Creative Personnel was acquired by Auxo Talent and rebranded as Auxo Technology, now operating as a unified STEMx workforce solutions provider. Service levels, legal agreements, and client relationships reportedly remained unchanged through the transition, with the parent brand providing broader reach across complementary STEMx verticals. The company is led by Managing Director Mina Machacek and remains headquartered in London.
Creative Personnel firmographics
Firmographics- Name
- Creative Personnel
- Legal name
- Creative Personnel
- Website
- https://creativepersonnel.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Creative Personnel is a UK-based specialist recruitment agency, founded in 1999, placing candidates in audiovisual, digital, and games industry roles for employers in the UK creative sector.
- Ownership category
- akta.pro rank
Creative Personnel industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Administrative, Clerical & Office Support Direct Hire (BPACAFAF)
- akta.pro secondary industries
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)
Keywords
Where Creative Personnel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Creative Personnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Recruitment and Workforce Solutions: Creative Personnel generates revenue through recruitment and staffing services for the audiovisual, digital, and games sectors. As a workforce solutions provider, the company likely earns placement fees or contingency-based compensation for matching candidates with employer clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Creative Personnel product offering
Product offeringCore offering
Creative Personnel is a B2B recruitment agency that supplies permanent and contract creative and technical talent to the audiovisual, digital, and games industries, covering roles in production, post-production, broadcast, live events, digital marketing, web development, and game development. The company now operates as Auxo Technology under the unified Auxo Talent STEMx workforce solutions brand, while maintaining existing service levels, legal agreements, and client relationships.
Product overview
Creative Personnel operated as a specialized recruitment platform for audiovisual, digital & games jobs before rebranding to Auxo Technology. The company functioned as a single unified recruitment service (not a platform-plus-modules architecture), focused on STEMx workforce solutions. The rebrand consolidated operations under unified Auxo Talent while maintaining the same service levels and client relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Placement Recruitment
- Contract and Temporary Staffing
- STEMx Workforce Solutions
Companies that use Creative Personnel
Customer profileSegments3 records
Ideal customer profiles3 records
Creative Personnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Personnel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Auxo TalentcoreCreative Personnel has rebranded and now operates as part of Auxo Talent, a unified STEMx workforce solutions platform. The integration combines Creative Personnel's specialization in audiovisual, digital, and games recruitment with Auxo Talent's broader workforce solutions capabilities. The company states that service levels, legal agreements, and relationships remain the same while benefiting from the unified Auxo Talent brand and resources.
Recent moves2 records
Expansion highlights2 records
Creative Personnel competitors and assessment
Company assessmentDirect peers
- Salt: Global specialist recruiter with a strong digital, marketing, and technology focus. Comparable to Creative Personnel in placing digital and creative-tech talent, though operating at a larger international scale.
- Aardvark Swift: UK-based specialist recruiter dedicated to the video games industry, covering design, development, art, audio, and production roles. Directly comparable to Creative Personnel's games-vertical staffing business.
- Aspire: UK creative, digital, and marketing recruitment firm placing talent into agencies, in-house teams, and consumer-facing brands. Closely overlaps with Creative Personnel's AV, digital, and creative-technical remit.
- Sphere Digital Recruitment: UK digital industry recruiter placing candidates into digital marketing, e-commerce, and content roles. Comparable to Creative Personnel's digital segment and the broader STEMx-creative intersection.
- Handle Recruitment: UK-based recruiter specializing in digital, marketing, and creative industries across both permanent and contract mandates. Directly comparable vertical focus and candidate base to Creative Personnel.
- Amiqus: Games-industry specialist recruiter focused on placing candidates into UK and international games studios. Overlaps tightly with Creative Personnel's games segment and creative-technical candidate base.
- ADLIB Recruitment: Bristol and London-based recruiter focused on digital, creative, and technology roles. Overlaps with Creative Personnel across digital/creative verticals and the STEMx-creative intersection.
- Better Placed: UK recruitment agency focused on marketing, digital, and creative industries. Comparable vertical focus to Creative Personnel with a similar mix of permanent and contract placements.
- Major Players: UK-based specialist recruitment agency placing candidates across creative, digital, marketing, and communications roles. Directly comparable to Creative Personnel in its focus on creative-vertical permanent and contract placements for UK clients.
Broad incumbents
- Robert Half: Large global staffing and consulting firm with specialist digital, creative, and technology practices. Overlaps with Creative Personnel as a broad incumbent offering recruitment across multiple verticals including creative-technical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Creative Personnel social profiles
Digital presenceCreative Personnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Personnel leadership team
Management profileNumber of profiles
Profiles1 record
Creative Personnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Personnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Personnel
What does Creative Personnel do?
Creative Personnel is a B2B recruitment agency that supplies permanent and contract creative and technical talent to the audiovisual, digital, and games industries, covering roles in production, post-production, broadcast, live events, digital marketing, web development, and game development. The company now operates as Auxo Technology under the unified Auxo Talent STEMx workforce solutions brand, while maintaining existing service levels, legal agreements, and client relationships.
Is Creative Personnel a public or private company?
Creative Personnel is a private company. It is classified as corporate owned and is currently acquired.
When was Creative Personnel founded?
Creative Personnel was founded in 1999. It employs 11 to 50 people.
Where is Creative Personnel based?
Creative Personnel is headquartered in London, United Kingdom, in the Europe region.
How does Creative Personnel make money?
One revenue line is on record: recruitment and Workforce Solutions.
Who are Creative Personnel's main competitors?
Direct peers on record are Salt, Aardvark Swift, Aspire, Sphere Digital Recruitment, Handle Recruitment, Amiqus, ADLIB Recruitment, Better Placed and Major Players. Robert Half is listed as a broad incumbent.
Does Creative Personnel have an API?
No public API is recorded for Creative Personnel.
What industry is Creative Personnel in?
Creative Personnel's product category is Recruitment Services. Its primary akta.pro industry code is BPACAFAF, Administrative, Clerical & Office Support Direct Hire, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 711410 and its SIC code is 7361.