MainStreet Tax & Accounting Services

What MainStreet Tax & Accounting Services does

MainStreet Tax & Accounting Services, doing business as MainStreet Financial Services, is a privately held, Utah-based financial services firm providing tax preparation, accounting and QuickBooks support, payroll management, financial planning and insurance products, and LLC/corporate entity formation to individual consumers and small-to-medium business owners. Its service mix spans five core offerings: Business & Personal Tax Preparation, QuickBooks Support & Accounting Services, Payroll Services, Annuities & Life Insurance, and LLC & Corporate Entity Organization. Revenue is generated primarily through professional services fees on a quote-based model, with payroll services functioning as a recurring engagement and financial planning/advisory fees layered on top. Technology is minimal: the firm relies on third-party QuickBooks for bookkeeping workflows, supplemented by a secure client portal for document exchange and an online payment processor (goEmerchant) for collections. There is no proprietary software, mobile app, or API platform.

The firm operates from two physical offices in Utah — its headquarters at 1049 South Orem Blvd in Orem and a secondary location in Vernal — and holds insurance and securities licensing only in Utah. Go-to-market is consultative and sales-led, driven by content marketing (an active blog covering retirement, tax, estate, and succession planning), financial calculators, downloadable resources, and referral networks within the Utah community. The leadership team comprises two MBA-credentialed partners (CEO and Managing Partner Glen R. Zaugg and Partner/V.P. of Client Services Jared Thornock), a CPPM-certified Payroll & Accounting Supervisor (Shawna Petersen), and a Payroll & Accounting Specialist (Kara Dockter), suggesting a partnership-owned structure of roughly four visible professionals. The firm positions itself on personalized, relationship-based service rather than technology differentiation, explicitly encouraging clients to maintain their own books in QuickBooks rather than outsourcing bookkeeping entirely.

Name

MainStreet Tax & Accounting Services

Legal name

MainStreet Financial Services

Website

https://mainstreetfinancial.services

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

MainStreet Tax & Accounting Services is a privately held Utah-based financial services firm offering tax preparation, QuickBooks support, payroll, financial planning, and entity formation to individual consumers and small-to-medium business owners across Utah.

Ownership category

akta.pro rank

Product category

Tax & Accounting Services

NAICS

Tax Preparation Services (541213), Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Miscellaneous Business Services (7380), Finance Services (6199)

akta.pro primary industry

Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

akta.pro secondary industries

Tax-Aware Investment Planning (FSAEAAAE), Tax-Focused Wealth Management RIAs (FSAAACAD), Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ)

Keywords

• Tax preparation services
• Accounting services
• Payroll services
• Financial advisory
• Business consulting

Headquarters

HQ city

Vernal

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tax Preparation Services: Fees charged for business and personal tax return preparation. The firm handles tax filing and compliance services for individual and business clients.
2. Accounting & Bookkeeping Services: QuickBooks support, setup, training, and review services. May include ongoing bookkeeping support for business clients.
3. Payroll Services: Full-service payroll management including tax filings, direct deposit, and compliance. Revenue generated through per-payroll or monthly service fees.
4. Financial Planning & Investment Advisory: Investment management, strategic tax planning, and financial planning services including annuities, life insurance, and retirement planning.
5. Entity Organization Services: LLC and corporate entity formation and organization services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MainStreet Tax & Accounting Services (operating as MainStreet Financial Services) provides tax preparation, QuickBooks-based accounting support, payroll management, financial planning, and business entity formation services. The firm serves both individual consumers and small-to-medium business owners across Utah, with services delivered through personalized consultations at two Utah office locations (Orem and Vernal).

Product overview

MainStreet Tax & Accounting Services (operating as MainStreet Financial Services) is a financial services firm offering a unified suite of tax, accounting, and financial advisory services. The core offerings include Business & Personal Tax Preparation, QuickBooks Support & Accounting Services, Payroll Services, Annuities & Life Insurance, and LLC & Corporate Entity Organization. These services are delivered as integrated offerings through the firm's team of financial professionals, working together to provide comprehensive financial planning and compliance services primarily to individual and business clients in Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Personal Tax Preparation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• CliftonLarsonAllen (CLA): Top-10 US accounting firm providing tax, accounting, advisory, and wealth management. Comparable multi-disciplinary professional services model serving the same individual and SMB segments as MainStreet.
• Intuit (TurboTax / QuickBooks): Provider of TurboTax (DIY tax software) and QuickBooks (small business accounting). Direct competitor on tax preparation and the QuickBooks platform that MainStreet supports, representing both a competitor and a platform dependency.
• H&R Block: National tax preparation chain offering retail and online tax filing for individuals and small businesses. Directly comparable as MainStreet's primary competitor for personal and small business tax preparation services, though at significantly greater scale.
• RSM US: Large accounting and advisory network serving middle-market businesses with tax, audit, and consulting. Comparable on tax preparation, accounting, and payroll services targeted at MainStreet's SMB client base.
• Wipfli: Top-20 US accounting and advisory firm offering tax, accounting, payroll, and wealth management to SMBs and individuals. Comparable full-service model, but at significantly larger scale than MainStreet.
• Liberty Tax: Retail tax preparation chain competing directly for MainStreet's individual and small business tax clients. Comparable product (tax return preparation) delivered through a different, retail-led model.
• Jackson Hewitt Tax Services: Major US tax preparation franchise serving individuals and small businesses. Comparable on tax preparation core service, though relies on franchise/retail model rather than advisory-led delivery like MainStreet.

Direct peers

• Anders CPA + Advisors: Mid-sized regional CPA and advisory firm offering tax, accounting, and wealth management to individuals and businesses. Directly comparable multi-service professional services model similar to MainStreet's full-service approach.

Others

• SmartVault / TaxDome: Workflow and document management SaaS platforms serving accounting and tax firms. Comparable as ecosystem enabling technology that complements or substitutes for parts of MainStreet's client portal and document workflow.

Emerging players

• Guarda Wealth & Tax Advisors: Boutique tax and wealth advisory firm focused on tax planning, preparation, and financial advisory for individuals and small businesses. Closely aligned with MainStreet's multi-service professional advisory positioning, though likely smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MainStreet Tax & Accounting Services