Aging and health

What Aging and health does

Aldring og helse (Nasjonalt senter for aldring og helse) is a Norwegian national competence and research center for ageing, dementia, mental health, and intellectual disability, founded in 1997 and headquartered at Anton Jenssens gate 5, Tønsberg. It operates under a formal mandate from the Norwegian Directorate of Health (Helsedirektoratet), which commissioned its flagship ABC-opplæringen competency training program for municipal healthcare personnel; the center also publishes research (70+ peer-reviewed articles per year), textbooks (Demensboka, Demenslæreboka), podcasts, and policy input. Its core product surface is anchored on three pillars: (1) competency training delivered locally in Norwegian municipalities (ABC-opplæringen has trained over 20,000 cumulative participants via group seminars, self-study, and certified ABC-bevis credentials); (2) a portfolio of digital tools for dementia planning and care, including Demenskartet (interactive dementia prevalence projections by municipality through 2050), Veiviser demens, Verktøykasse demens, Normkalkulatorer, and Skalaer og tester; and (3) research programs (NorKog, KVALAP) and clinical collaborations, including an international fasudil trial for early Alzheimer's treatment with Stavanger universitetssykehus and the University of Exeter.

Name

Aging and health

Legal name

Nasjonalt senter for aldring og helse

Website

https://aldringoghelse.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Aldring og helse is Norway's national competence center for ageing, dementia, mental health, and intellectual disability, providing competency training, research, digital tools, and educational materials to Norwegian municipalities and healthcare personnel under a mandate from Helsedirektoratet.

Ownership category

akta.pro rank

Product category

Healthcare Education and Aged Care Services

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH), AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC)

Keywords

• Dementia care education
• Elderly care training
• Competency certification programs
• Ageing health research
• Vocational elderly health

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: Aldring og helse is a national competence center funded primarily by the Norwegian government, operating under a mandate from the Norwegian Directorate of Health (Helsedirektoratet). The organization provides many services free of charge to municipalities and healthcare personnel.
2. Educational Materials and Publications: Sale of textbooks, educational materials, brochures, and resources through the organization's online bookstore (butikk.aldringoghelse.no). Products include the Demensboka (dementia textbook), Årringer materials, and various training materials.
3. Conference and Course Fees: Revenue from paid conferences (Aldring og helse-dagene), seminars, and specialized courses. The 2026 international delirium conference is offered with early bird pricing.
4. E-learning and Digital Content: Digital lectures (digitale foredrag), podcasts (Aldring og helse-podden), and e-learning courses offered both free and potentially for-fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aldring og helse operates as Norway's National Centre for Ageing and Health, delivering competency training (notably the ABC-opplæringen program), vocational education (Fagskolen), e-learning courses, conferences, and research and development services focused on dementia care, elderly care, mental health, and developmental disabilities. It produces and distributes textbooks, digital tools (Demenskartet, Veiviser demens, Verktøykasse demens), assessment scales, podcasts, and policy advisory services to Norwegian municipalities and healthcare personnel.

Product overview

Aldring og helse operates as a comprehensive national knowledge and research center for aging and health in Norway. The organization offers a portfolio of educational products including ABC-opplæringen (a competence training program with three competency areas: dementia care, elderly care, and intellectual disability), vocational school education, and e-learning courses. Key digital tools include Demenskartet (dementia prevalence map), Veiviser demens (dementia guide), and Verktøykasse demens (dementia toolbox). The organization publishes educational materials such as Demensboka and Demenslæreboka, runs conferences (Aldring og helse-dagene, Demensdagene), and produces podcasts and digital lectures. Research and development services include NorKog and KVALAP programs, while policy advocacy is delivered through Aldring og helse mener. The organization also offers specialized programs like Sterk og stødig (fall prevention) and innovative offerings like Hjerneløftet (VR training for person-centered care) and the Skape(t) art exhibition for LGBTQ+ elderly.

Differentiator

Problem solved

Functional benefit

Brands

• ABC-opplæringen: A competence-building program for employees in municipal health and care services, covering dementia care, elderly care, and developmental disabilities
• Demenskartet
• Årringer
• Fagskolen Aldring og helse
• Aldring og helse-dagene
• Aldring og helse-podden

Products and services

• ABC-opplæringen (ABC Training) A competence training program for employees in Norwegian municipal health and care services covering dementia care, elderly care, and intellectual disability. Includes professional seminars, self-study materials, group sessions, and ABC certificates.
• Fagskolen Aldring og helse (Vocational School) NOKUT-accredited vocational school offering flexible further education in elderly health care, providing formal qualifications such as fagskolegrad i eldrehelse.
• E-læring (E-learning Courses) Digital learning courses covering various topics in aging, dementia, mental health, and elderly care.
• Konferanser (Conferences) Major conferences including Aldring og helse-dagene, Demensdagene, Deliriumkonferansen, and Landskonferansen i alderspsykiatri.
• Demenskartet (Dementia Map) An interactive map showing dementia prevalence projections by municipality in Norway through 2050.
• Veiviser demens (Dementia Guide) A digital guide providing information on what can be done at different phases of dementia.
• Verktøykasse demens (Dementia Toolbox) A collection of practical tools and resources for dementia care and support.
• Skalaer og tester (Scales and Tests) Assessment tools and tests for evaluating cognitive function, dementia, and other age-related conditions.
• Demensboka (The Dementia Book) A textbook for health and care personnel covering person-centered care, environmental treatment, caregiver experiences, and dementia-related topics including sexuality and technology.
• Demenslæreboka (Dementia Textbook) A comprehensive textbook on dementia diseases, diagnosis, and treatment for universities, colleges, and health professionals.
• Hjerneløftet (Brain Boost VR Training) A virtual reality course developed with Making View that gives healthcare personnel immersive insight into daily life experienced by persons with dementia.
• Aldring og helse-podden (Podcast) A podcast series discussing aging, health, dementia, and related topics with expert guests and researchers.
• Sterk og stødig (Strong and Steady) A fall prevention program for elderly focused on physical stability and strength training.
• Forskning og utvikling (Research and Development) Research services including NorKog (Norwegian Consortium for Geriatric Medicine) and KVALAP (Quality of Care for the Elderly) research programs.
• Aldring og helse mener (Policy Advocacy) Policy and advocacy service providing professional input on consultations and meetings with decision-makers on aging and health policy matters.
• Biblioteket (The Library) A knowledge repository providing access to research articles, books, reports, and educational materials on aging and health topics.

Quantifiable outcome

• Over 70 research articles published annually
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Helsedirektoratet (Norwegian Directorate of Health)coreStrategic or Co-development PartnerAldring og helse operates under a mandate from the Norwegian Directorate of Health. ABC-opplæringen was developed on commission from Helsedirektoratet. The organization contributes to national health policies and strategies through expert consultations and policy responses.
• Stavanger universitetssykehus (SESAM)coreStrategic or Co-development PartnerResearch collaboration on Alzheimer's disease treatment. Professor Dag Årsland at SESAM leads an international study on fasudil for early Alzheimer's treatment, in collaboration with University of Exeter, with Aldring og helse contributing research expertise.
• Universitetet i Exeter (University of Exeter)coreStrategic or Co-development PartnerInternational research collaboration with Stavanger universitetssykehus on Alzheimer's disease research, specifically the fasudil clinical trial study.
• Helse Fonna, Haraldsplass diakonale sykehus, St. Olavs Hospital, AHUS, Universitetssykehuset Nord-NorgemajorStrategic or Co-development PartnerMultiple Norwegian university hospitals participating as clinical trial sites for the fasudil Alzheimer's research study led by Stavanger universitetssykehus.
• Frambu kompetansesenter for sjeldne diagnoserminorStrategic or Co-development PartnerCollaboration on rare diseases affecting children, including childhood dementia (barnedemens) information and support resources.
• Statped (Statlig spesialpedagogisk tjeneste)minorStrategic or Co-development PartnerCollaboration on educational resources for children with developmental disabilities and juvenile neuronal ceroid lipofuscinosis (JNCL/barnedemens), including the EDO assessment tool.
• Fagskolen Vestfold og TelemarkminorStrategic or Co-development PartnerEducational partnership offering fagskolegrad i eldrehelse (vocational college degree in elderly health), with 13 students in the first cohort completing the flexible further education program.
• Nasjonalforeningen for folkehelsenminorStrategic or Co-development PartnerCollaboration on dementia research and advocacy, including joint research prize awards and public health initiatives.
• Helseundersøkelsen i Nord-Trøndelag (HUNT)majorStrategic or Co-development PartnerResearch collaboration using the HUNT longitudinal study data, following the adult population of Nord-Trøndelag since 1984, for dementia and ageing research.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dementia UK: UK charity providing specialist dementia nurse (Admiral Nurse) training and family caregiver support. Closely comparable to Aldring og helse's caregiver-school and competency-training model, though UK-scoped and charity-funded.
• Folkehelseinstituttet (Norwegian Institute of Public Health): Norway's central public-health research institute producing population-level evidence on dementia, ageing, and mental health. Overlaps with Aldring og helse on research outputs and policy advice but operates at a broader public-health scale.
• Age UK: UK charity providing information, training, and services for older adults. Comparable in combining public information, caregiver support, and policy advocacy, but operates across the entire ageing spectrum rather than specializing in dementia and elderly care competency.
• Karolinska Institutet: Sweden's leading medical university with one of Europe's largest ageing-research portfolios (Aging Research Center, KI). Comparable as an academic-cum-research powerhouse publishing on dementia and elderly care, though larger and academically structured rather than a public competence center.
• Alzheimer's Society: UK's leading dementia charity combining research funding, information services, and training for care staff. Comparable mix of research, training, and tools (e.g., dementia-friendly community programs) at significantly larger scale.
• Kompetanse Norge: Norwegian agency for competence policy and lifelong learning under the Ministry of Education. Comparable as a national public-sector body designing competency frameworks and adult learning programs that overlap with Aldring og helse's training mandate.
• Alzheimer's Research UK: UK charity funding dementia research and public information. Comparable mission scope—dementia research, policy influence, and public-facing training content—but operates as a charitable funder rather than a direct service provider.
• HelpAge International: Global network focused on ageing well-being, policy advocacy, and older-person rights. Comparable as a knowledge and advocacy body for older adults, though operating internationally rather than as a single-country competence center.

Direct peers

• Nasjonalt kompetansesenter for sjeldne diagnoser (Norwegian National Centre for Rare Disorders): Norwegian national competence center operating under the same Helsedirektoratet model with mandate, multi-disciplinary expertise, and resource-development mission. Same institutional structure but focused on rare diagnoses rather than ageing.
• Senter for omsorgsforskning (Norwegian Centre for Care Research): Norwegian national research center for care services, also publicly funded and university-affiliated. Directly comparable in combining care research, competence-building, and policy input for the Norwegian welfare sector, though with a broader care-services focus rather than ageing-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/aldringoghelse
• Facebooknb-no.facebook.com/aldringoghelse
• Instagraminstagram.com/aldringoghelse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Aging and health