AO-National
AO-National is a private, small Canadian life insurance carrier (51-100 employees) founded in 1952, headquartered in London, Ontario, specializing in life, accident, and supplemental health insurance products.
- Company typePrivate
- Founded1952
- HeadquartersLondon, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
AO-National firmographics
Firmographics- Name
- AO-National
- Website
- https://ao-national.com
- Company type
- Private
- Founded year
- 1952
- Headcount range
- 51–100 employees
- Short description
- AO-National is a private, small Canadian life insurance carrier (51-100 employees) founded in 1952, headquartered in London, Ontario, specializing in life, accident, and supplemental health insurance products.
- Ownership category
- akta.pro rank
AO-National industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Carriers and Related Activities (524)
- SIC
- Life Insurance (6311), Insurance Carriers, Nec (6399)
- akta.pro industry
- Own-Occupation Specialty Disability Insurance (Professional Occupations)International/Expatriate Individual Health Insurance
Keywords
Where AO-National is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Markets served
AO-National business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
AO-National product offering
Product offeringCore offering
AO-National is a privately held Canadian insurance company that underwrites and sells life insurance, accident insurance, and supplemental health insurance products. The firm was founded in 1952, operates from London, Canada, and employs 51-100 staff. It serves policyholders with personal risk-protection and supplemental medical coverage. The company's current online presence is limited, as ao-national.com is a parked GoDaddy domain.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Life insurance coverage providing financial protection to beneficiaries upon the policyholder's death; offered by AO-National as part of its core product suite.
- Accident Insurance Accident insurance coverage providing financial protection against losses resulting from accidental injury; offered by AO-National as part of its core product suite.
- Supplemental Health Insurance Supplemental health insurance coverage designed to complement primary health plans by covering additional medical or health-related expenses; offered by AO-National as part of its core product suite.
Companies that use AO-National
Customer profileIdeal customer profiles1 record
AO-National technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AO-National competitors and assessment
Company assessmentBroad incumbents
- Manulife Financial: One of Canada's largest life and health insurers offering individual life, group benefits, and supplemental health coverage. Comparable as a broad incumbent in the same Canadian life and accident insurance market AO-National serves.
- Canada Life: Subsidiary of Great-West Lifeco offering life, accident and health insurance in Canada, including group and individual products. Competes with AO-National for similar customer segments and broker relationships in the Canadian market.
- Sun Life Financial: Major Canadian life and health insurer with group benefits, individual life, and supplemental health products. Overlaps with AO-National across life and accident product lines and competes for similar broker and employer distribution.
- Co-operators: Canadian multi-line insurer offering life, health, and accident products alongside P&C. Comparable broad incumbent in the Canadian life and accident insurance space that competes for similar group and individual customers.
Direct peers
- Beneva: Canadian mutual insurer formed from the merger of SSQ, La Capitale and Union du Canada, offering life, accident and group health products. Comparable as a Canadian specialty life and supplemental health carrier with mutual governance.
- Aflac: U.S.-listed supplemental insurance leader specializing in accident, life and supplemental health products distributed through payroll/worksite channels. Closest direct peer to AO-National's life, accident and supplemental health focus, with a similar voluntary/worksite product DNA.
- Empire Life: Mid-sized Canadian life and health insurer offering individual life, group benefits, and supplemental health products. Closely comparable in scale and product mix to AO-National as a Canada-based life and accident specialist.
- Assumption Life: Canadian mutual insurer offering life, accident and supplemental health products to individuals and groups. Highly comparable to AO-National given its niche focus on life and supplemental accident/health coverage in Canada.
- SSQ Insurance: Canadian mutual insurer specializing in group insurance, including life, accident and supplemental health benefits. Comparable peer due to similar specialty focus on accident and supplemental health products distributed through groups and associations.
Emerging players
- Pacific Life: U.S. life insurer with growing group benefits and supplemental health capabilities. Useful as an emerging cross-border peer in the life and accident/supplemental health category that AO-National operates in.
Market position
Customer concentration
AO-National social profiles
Digital presenceAO-National financial estimates
Financial estimateRevenue estimate
Valuation estimate
AO-National leadership team
Management profileNumber of profiles
AO-National funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AO-National M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AO-National
What does AO-National do?
AO-National is a privately held Canadian insurance company that underwrites and sells life insurance, accident insurance, and supplemental health insurance products. The firm was founded in 1952, operates from London, Canada, and employs 51-100 staff. It serves policyholders with personal risk-protection and supplemental medical coverage. The company's current online presence is limited, as ao-national.com is a parked GoDaddy domain.
When was AO-National founded?
AO-National was founded in 1952. It employs 51 to 100 people.
Where is AO-National based?
AO-National is headquartered in London, Canada, in the North America region.
Who are AO-National's main competitors?
Broad incumbents on record are Manulife Financial, Canada Life, Sun Life Financial and Co-operators. Direct peers are Beneva, Aflac, Empire Life, Assumption Life and SSQ Insurance. Pacific Life is listed as an emerging player.
Does AO-National have an API?
No public API is recorded for AO-National.
What industry is AO-National in?
AO-National's product category is Life Insurance. Its primary akta.pro industry code is FSAIAIAI, Own-Occupation Specialty Disability Insurance (Professional Occupations), with a secondary code of FSAIAEAH, International/Expatriate Individual Health Insurance. Its NAICS code is 524113 and its SIC code is 6311.