Bacon Street

What Bacon Street does

Bacon Street Youth and Family Services is a 501(c)(3) nonprofit behavioral health agency (EIN 54-0891035) headquartered in Williamsburg, Virginia, that provides outpatient mental health and substance use counseling and prevention programming to youth ages 10-26 and their families. Founded in 1971 as the Drug Action Center and renamed in 2015 to reflect its expanded mission, the organization operated for 54 years before announcing permanent closure effective November 21, 2025 due to financial pressures, staffing challenges, reduced donations, and a shifting funding and community-need landscape. The organization is led by Executive Director Kimberly L. Dellinger, M.Ed., with a leadership team that includes a Clinical Director (LPC), Prevention Director, Finance Manager, and a small multidisciplinary clinical staff of licensed counselors and residents in counseling.

The core service portfolio is organized into three categories: Mental Health Counseling, Substance Use Counseling, and Prevention Programs. Clinical services use evidence-based modalities including Cognitive Behavioral Therapy, Dialectical Behavioral Therapy, Mindfulness, Seeking Safety, and Mindfulness-Based Relapse Prevention, delivered both in-person at three Virginia locations (Williamsburg headquarters, Gloucester, Newport News) and via telehealth. The prevention portfolio includes CATCH My Breath (NIH-funded vaping prevention from UTHealth Houston, delivered to every 8th grade health class in Gloucester County Public Schools through 2027), Strengthening Families Program 10-14 (Iowa State University curriculum), and REVIVE! Naloxone Training (Virginia DBHDS-administered). The underlying technology stack is light: the Valant HIPAA-compliant patient portal handles scheduling, paperwork, telehealth, billing, and insurance management, while LanguageLine Solutions provides Spanish translation and PayPal processes donations. Free social work case management is offered to homeless or housing-insecure families.

Revenue mechanics blend four streams: insurance and Medicaid reimbursement for clinical services, government grants (notably from the Virginia Foundation for Healthy Youth), individual and corporate donations processed through PayPal and event fundraisers (e.g., the inaugural Mental Health Matters Awareness Walk co-hosted with Riverside Health in May 2025 raised nearly $30,000), and a sliding-scale self-pay/charity-care fee schedule with no client turned away for inability to pay. GTM is sales-led and referral-driven: clients reach the agency by phone, through the Valant portal, or via referrals from schools, community organizations, and partner agencies, with prevention programming in schools functioning as a referral generator for clinical services.

Name

Bacon Street

Legal name

Bacon Street Youth and Family Services

Website

https://baconstreet.org

Company type

Private

Founded year

1971

Operating status

Closed

Headcount range

11–50 employees

Short description

Bacon Street Youth and Family Services is a 501(c)(3) nonprofit behavioral health agency in Williamsburg, Virginia providing outpatient mental health and substance use counseling and prevention programs to youth ages 10-26 and their families across the Greater Williamsburg, Gloucester, and Newport News areas, operating from 1971 until its announced November 21, 2025 closure.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Youth mental health counseling
• Substance use prevention
• Family counseling services
• Community mental health
• Vaping prevention programs

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursement: Bacon Street accepts most major private insurance plans and Medicaid, billing for clinical counseling services provided to clients.
2. Government Grants: Funding from Virginia Foundation for Healthy Youth to support prevention programming including CATCH My Breath and Strengthening Families Program.
3. Donations and Charitable Contributions: 501(c)(3) nonprofit relying on individual donations, corporate giving, IRA QCD, stock donations, and special events like Battle of the Paddles fundraiser.
4. Sliding Scale and Self-Pay Fees: Sliding scale fee program and charity care for uninsured or underinsured clients; no one turned away for inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bacon Street Youth and Family Services is a 501(c)(3) nonprofit behavioral health agency that delivers evidence-based, trauma-informed outpatient mental health and substance use counseling to youth ages 10-26 and their families, alongside school- and community-based prevention programs such as CATCH My Breath, Strengthening Families Program 10-14, and REVIVE! Naloxone Training. Services are delivered in person at three Virginia office locations and via telehealth using the Valant patient portal.

Product overview

Bacon Street Youth and Family Services offers a comprehensive suite of behavioral health services organized into three core areas: Mental Health Counseling, Substance Use Counseling, and Prevention Programs. The organization provides evidence-based, trauma-informed outpatient counseling primarily to youth ages 10-26 and their families, delivered through individual and family sessions either in-person or via telehealth. Their prevention portfolio includes three named programs (CATCH My Breath vaping prevention, Strengthening Families Program 10-14, and REVIVE! Naloxone Training) that operate in schools and the community. Services are accessible through the Valant patient portal, and the organization provides free social work case management for homeless or housing-insecure families.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Evidence-based, trauma-informed outpatient counseling for youth ages 10-26 and their families addressing anxiety, depression, trauma, ADHD, grief/loss, mood disorders, suicidal thoughts, self-esteem, relationship concerns, behavioral issues, and co-occurring substance use challenges, delivered in-person or via telehealth.
• Substance Use Counseling Outpatient substance use counseling primarily serving youth ages 14-26 and their families, using evidence-based therapies including Dialectical Behavioral Therapy, Seeking Safety, and Mindfulness-Based Relapse Prevention.
• CATCH My Breath Vaping Prevention Program

Quantifiable outcome

• 380 students educated through CATCH My Breath vaping prevention program in 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Riverside HealthminorStrategic or Co-development Partner · 10 May 2025Co-host of inaugural Mental Health Matters Awareness Walk held May 10, 2025 at Riverside Walter Reed Hospital in Gloucester, VA. Over 100 community members gathered to raise awareness about mental health.
• Gloucester County Public SchoolscoreStrategic or Co-development Partner · 1 January 2025Partner for CATCH My Breath vaping prevention program delivery. Bacon Street's Prevention Team facilitates the program with each 8th grade health class in the district through 2027.
• James City County Recreation CenterminorStrategic or Co-development Partner · 1 January 2025Venue partner for in-person Strengthening Families Program 10-14 sessions held at JCC Rec Center, 5301 Longhill Road, Williamsburg, VA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Counseling Group: Provider of community-based mental health, behavioral health, and substance use services for children, adolescents, and families — directly comparable clinical offerings and target population.
• Intercept Health: Virginia-based provider of mental health, substance use, and behavioral services for children, adolescents, and families — a direct regional peer serving overlapping populations and payer mix.
• KidsPeace: Nonprofit serving children and adolescents with mental health, behavioral, and substance use challenges through counseling and community-based programs, mirroring Bacon Street's clinical and prevention focus on youth.
• Youth Villages: National nonprofit providing evidence-based mental health, substance use, and family services to children and youth — directly comparable to Bacon Street's youth-focused behavioral health and prevention model.
• Eckerd Connects: Nonprofit providing youth and family services including behavioral health, prevention, and community-based programs across multiple states, comparable in mission and service mix to Bacon Street.
• Hillside Family of Agencies: Nonprofit delivering mental health, child welfare, juvenile justice, and youth development services across multiple states, closely comparable to Bacon Street's youth and family services model.
• Lutheran Services Florida: Faith-affiliated nonprofit delivering behavioral health, child welfare, and family services across Florida, with a comparable faith-inspired community service mix to Bacon Street's youth and family portfolio.
• Pressley Ridge: Nonprofit offering residential, community-based, and school-based programs for children and families with mental health and behavioral needs, directly overlapping Bacon Street's youth/family service portfolio.

Broad incumbents

• Mental Health America: National nonprofit addressing mental health across the lifespan, including youth-focused education, prevention, and advocacy — adjacent to Bacon Street's prevention and mental health awareness work but operating at much broader scale.
• BrightQuest Treatment Centers: Behavioral health provider with broader mental health and substance use programs including adolescent services, representing a scaled incumbent in the youth behavioral health space where Bacon Street operated at community scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bacon_street757
• YouTubeyoutube.com/channel/UCmA2LP7x9jHv7NfYUGFbunw
• Facebookfacebook.com/baconstreetwilliamsburg
• LinkedInlinkedin.com/company/baconstreet
• Instagraminstagram.com/bacon_street757
• Pinterestpinterest.com/bacon2279

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacon Street