Interaview

What Interaview does

Interaview (legal entity Interaview Production) is a French private digital communication agency founded in 2001 and headquartered in Angers, operating as a SARL with €150,000 in registered capital. The firm specializes exclusively in the tourism sector, providing integrated visual and digital content services to camping operators, vacation villages, holiday resorts, leisure parks, and travel agencies across France and Europe. Its client roster includes TUI France (Club Marmara, Club Lookéa), Center Parcs, Belambra, Sandaya, and the Yelloh! Village chain (across multiple properties), with several relationships spanning 10–20 years.

The agency's core service offering combines professional photography, video production, custom web development, SEO/webmarketing, and advanced visual technologies including 360° virtual tours, drone-based aerial content, VR applications, and bespoke interactive POV video modules. Notable technical work includes an award-winning 3D interactive experience for Center Parcs lac d'Ailette (FWA Site of the Day, 2007), a VR application for TUI France concept stores (described as the first VR application in the tourism sector), and custom interactive video modules deployed for multiple Yelloh! Village properties. The firm's technology stack is centered on bespoke creative production rather than platform software, with deliverables including photos, films, websites, and integrated digital marketing campaigns.

Interaview operates a B2B, sales-led, project-based professional services model. Revenue is generated through custom quote-based engagements rather than standardized pricing, with acquisition driven primarily by portfolio showcasing, case studies, client testimonials, and direct outreach via a dedicated projects email channel. The firm maintains three regional offices in France (Paris/Montreuil, Angers, Montpellier) to serve tourism clients across the Atlantic and Mediterranean regions, supported by a 12-person multidisciplinary team.

Name

Interaview

Legal name

Interaview Production

Website

https://www.interaview.com/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Interaview is a French digital communication agency founded in 2001 that produces photography, video, custom websites, SEO, and immersive 360°/VR content exclusively for European tourism operators including campings, resorts, leisure parks, and travel agencies.

Ownership category

akta.pro rank

Product category

Tourism Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Tourism digital agency
• Hospitality content production
• Tourism photography services
• Immersive tourism experiences
• Tourism web development

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Custom digital production services including photography, video production, web development, SEO optimization, and 360° content creation for tourism clients. Services delivered as project-based engagements with deliverables including photos, films, websites, and digital marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Interaview is a French digital communication agency founded in 2001 that produces photography, video, websites, and SEO/digital marketing services exclusively for tourism and hospitality clients. The agency delivers project-based custom content production (photoshoots, films, 360° virtual tours, VR applications, and interactive POV video modules) along with bespoke web development and search engine optimization for camping sites, vacation villages, resorts, leisure parks, and travel agencies.

Product overview

Interaview est une agence de communication visuelle et digitale spécialisée dans le tourisme depuis 2001. Elle propose une offre intégrée comprenant la photographie de contenu, la production vidéo, la création de sites internet, le SEO/webmarketing, ainsi que des technologies avancées comme les visites virtuelles 360°, la réalité virtuelle et les modules vidéo interactifs POV. L'agence accompagne les acteurs du tourisme (campings, villages vacances, Resorts) de la création de contenu visuel jusqu'au développement digital sur mesure.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Photography Services

Quantifiable outcome

• Le Sérignan Plage achieved audience of 500k visitors to their digital platform
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TUI FrancecoreStrategic or Co-development PartnerInteraview developed VR application and 360° video content for TUI France travel agency concept stores. First VR application in tourism sector, allowing agencies to immerse prospects in Marmara vacation destinations. Interaview also produces content for Club Lookéa and Club Marmara brands.
• Center ParcscoreStrategic or Co-development PartnerLong-standing partnership producing video content including Village Nature Paris film that was used for TV advertising campaign. Also developed award-winning 3D interactive experience for Center Parcs lac d'Ailette.
• Yelloh! VillagecoreStrategic or Co-development PartnerPreferred digital agency partner for Yelloh! Village chain, producing content for multiple properties including Les Tournels, Le Ptit Bois, Le Soleil Vivarais, Le Brasilia, Les Mouettes, and Le Ridin. Long-term relationship spanning 15+ years with some properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eskimoz: Eskimoz is a French digital agency specializing in SEO and performance marketing, with a tourism and hospitality client base. While broader than Interaview (it does not specialize in photo/video production), it competes for tourism digital budgets in France and serves some of the same operator segments.
• Digitas France: Digitas France (Publicis network) is a large integrated creative + digital agency serving major French brands including travel and hospitality. It is a broad incumbent that competes for the same enterprise tourism RFPs as Interaview but at much larger scale and broader scope.
• TBWA\Paris: TBWA\Paris is a major French creative agency with tourism and travel clients (e.g., airline, hospitality). It is a broad incumbent whose creative + digital production capabilities overlap with Interaview's photography/video/web offering for larger enterprise budgets.
• Marcel (Publicis): Marcel is a creative agency within the Publicis network in France. It produces advertising campaigns for major French brands including tourism and hospitality, and competes for creative + content production budgets similar to those Interaview serves.
• BETC Paris: BETC Paris is a leading French creative agency known for tourism and travel advertising (including work for major hotel chains and destinations). It is a broad incumbent competitor for high-profile tourism brand creative work.

Direct peers

• Junto: Junto is a French digital agency offering web design, branding, and digital marketing for SMEs and mid-market clients, including tourism and hospitality operators. It is a close direct peer as a full-service French digital agency serving similar SMB and mid-market tourism accounts.

Emerging players

• Sojern: Sojern is a digital marketing platform purpose-built for the travel industry, providing programmatic advertising and data-driven campaign execution for hotels, tour operators, and destinations. It represents a platform-based competitive threat to traditional agencies like Interaview for tourism marketing budgets.
• ADARA: ADARA is a travel-data and digital marketing platform serving hotels, airlines, and tourism boards globally. As a travel-specialist marketing platform, it competes for the same tourism operator digital budgets as Interaview, with a data-driven rather than production-led model.
• Koddi: Koddi is a digital advertising technology company focused on the travel industry, providing media buying and campaign management for hotels, airlines, and tourism marketers. It competes with Interaview on the digital marketing portion of its offering.

Regional players

• Tourism Media Group: Tourism Media Group is a specialist content and digital marketing agency focused on the travel and tourism sector. It is comparable to Interaview in its vertical focus on tourism content production and digital services, primarily serving English-speaking markets as a regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/interaview
• YouTubeyoutube.com/channel/UC887kdS-wuv_b-OYgufF6Gw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interaview