101.7 KKIQ

What 101.7 KKIQ does

101.7 KKIQ is a commercial FM radio station broadcasting at 101.7 MHz under FCC license, licensed to Livermore, California, and serving the Greater San Francisco Bay Area across nine counties. The station is operated under the Connoisseur Media network (with a pending FCC transfer from Alpha Media Holdings dated May 2025) and distributes programming via FM broadcast, its own website (kkiq.com), and major third-party streaming platforms including iHeart Radio, TuneIn, and Audacy, enabling both regional terrestrial and global digital reach. Programming consists of live-hosted dayparts (Mel McKay mornings, Faith Alpher midday, Marc Acton afternoons, Erik Zachary evenings) plus weekend hosts (Jeff Dorian, Jisselle Fernandez), supplemented by automated music blocks, traffic reports, community segments (Philanthropy Thursday, Hometown Happenings, Fluffy Furry Friends), and specialized content including The Box Officer entertainment podcast and The 10 & 2 Stretch! automotive segment.

The station's core technology is conventional FM broadcast combined with digital streaming infrastructure for online and mobile distribution; no proprietary software, APIs, or AI/ML systems are disclosed. The business model is advertising-based: KKIQ generates revenue by selling on-air and digital advertising airtime to local Bay Area SMBs, monetizing its listener base through a traditional radio sales motion rather than subscriptions or transaction fees. Listener engagement is driven through recurring contests (concert tickets, cash prizes, event experiences), community event partnerships with nonprofits and arts organizations, and multi-channel presence across Facebook, X, Instagram, YouTube, and Soundcloud. The company employs 11-50 staff and is headquartered at 7901 Stoneridge Dr, Pleasanton, California.

Name

101.7 KKIQ

Legal name

Alpha Media Licensee, LLC

Website

https://kkiq.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

101.7 KKIQ is a commercial FM radio station licensed to Livermore, California, serving the Greater San Francisco Bay Area with music, news, traffic, and community programming distributed via broadcast and digital streaming. It generates advertising revenue by selling airtime to local Bay Area businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Internet radio streaming
• Local news and talk radio
• Music programming radio
• Radio advertising airtime

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Revenue: The station generates revenue primarily through selling advertising airtime to local and national businesses. The website features an 'Advertising with KKIQ' section and lists current advertisers, indicating a direct advertising sales model.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

101.7 KKIQ is a commercial FM radio station licensed in Livermore, California, broadcasting a mix of music, local news, traffic, weather, talk, and community programming to listeners across the East Bay and greater San Francisco Bay Area. The signal is simulcast over the internet through streaming partners, extending audience reach to online and mobile listeners. Audience attention is monetized through on-air and digital advertising sold to local and regional businesses.

Product overview

101.7 KKIQ is a commercial radio station serving Livermore and the greater Bay Area, operating as part of Connoisseur Media's portfolio of broadcast properties. The station's core offering is its FM radio broadcast at 101.7 MHz, supplemented by internet streaming via its website and third-party platforms (iHeart, TuneIn, Audacy). Programming consists of a combination of live-hosted shows (morning drive with Mel McKay, midday with Faith Alpher, afternoon with Marc Acton, evening with Erik Zachary, and weekend programming with Jeff Dorian and Jisselle Fernandez) and automated music blocks (Today's Best Mix!). The station also produces specialized content including The Box Officer entertainment podcast, traffic reports (Cynthia Seats and Lyle Glass), The 10 & 2 Stretch! automotive segment, community features, and syndicated entertainment news. Revenue generation includes advertising sales and listener engagement through periodic contest and prize programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 101.7 KKIQ FM Radio Broadcast Over-the-air commercial FM radio broadcast at 101.7 MHz serving the East Bay and greater San Francisco Bay Area with music, local news, talk, traffic, weather, and community programming; free to listeners and monetized through advertising.
• 101.7 KKIQ Internet Radio Streaming Live digital simulcast of the 101.7 KKIQ broadcast delivered over the internet via iHeart, TuneIn, Audacy, and the station website, enabling listeners outside the FM footprint to access the same programming on desktop and mobile.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• iHeart RadiocoreChannel Partner/ Reseller/ DistributoriHeart Radio serves as a digital streaming partner, making KKIQ's broadcast available to listeners through iHeart's platform and mobile application, extending reach beyond traditional FM radio.
• TuneIncoreChannel Partner/ Reseller/ DistributorTuneIn provides KKIQ's live radio stream to its global audience of internet radio listeners, enabling mobile and web-based access to the station's programming.
• AudacycoreChannel Partner/ Reseller/ DistributorAudacy (formerly Entercom/CBS Radio) offers KKIQ through its digital radio platform, providing another channel for listeners to access the station's FM broadcast online.
• Connoisseur MediacoreStrategic or Co-development PartnerKKIQ is operated by Connoisseur Media as part of their network of radio stations. Connoisseur Media manages the station's operations, advertising sales, programming, and digital presence.
• Grand Theatre Center for the ArtsminorGTM or Marketing PartnerLocal arts venue partnership for ticket giveaways and promotional events, supporting community arts programming.
• Tri-Valley HavenminorGTM or Marketing PartnerLocal nonprofit organization featured on the station's Philanthropy Thursday program, supporting domestic violence prevention and homeless shelter services.
• Save Mount DiablominorGTM or Marketing PartnerConservation organization featured on Philanthropy Thursday supporting land preservation efforts around Mount Diablo.
• Contra Costa LibraryminorGTM or Marketing PartnerLocal library system partnered with station for community literacy programs including the Rolling Reader mobile library initiative.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KMVQ 99.7 FM (99.7 NOW): Bay Area CHR / hot AC FM station. Comparable scale, same geographic market, and directly contests for the under-54 advertising demo that KKIQ also monetizes.
• KRTY 95.3 FM: Bay Area FM country station sharing the Tri-Valley and South Bay coverage footprint with KKIQ. Same local-advertising revenue model, same streaming distribution partners, same Connoisseur Media–era competitive set.
• KIOI 101.3 FM (Star 101.3): Bay Area soft-rock FM station on a directly adjacent frequency. Same advertiser cohort, same multi-platform streaming strategy, same daily drive-time programming focus.
• KBAY 94.5 FM: Bay Area commercial FM radio station with overlapping adult-contemporary / soft-rock audience in the same nine-county geography. Directly comparable format, distribution mix, and local-advertiser base.
• KLLC 97.3 FM (Alice): Bay Area hot adult contemporary FM station operated by Audacy. Closest direct format competitor to KKIQ's 'Today's Best Mix' positioning within the same nine-county market.
• KOIT 96.5 FM: San Francisco soft-rock FM station competing head-to-head for the same listener demographic and Bay Area local ad dollars. Closely aligned format and distribution model.

Broad incumbents

• Townsquare Media: Multi-station operator combining terrestrial FM and digital audio assets (e.g., Taste of Country, XXL) — relevant comparable for the digital extensions and podcast monetization path KKIQ is starting to pursue.
• Cumulus Media Bay Area stations: National radio group with Bay Area stations competing for the same advertiser budgets and local content partnerships. Direct strategic comparable for post-acquisition operating leverage.
• iHeartMedia Bay Area cluster: Multi-station operator running several Bay Area FM brands and owning iHeart Radio, where KKIQ is also distributed. Material competitive overlap and the dominant local-ad revenue benchmark.
• KCBS All News 106.9 FM / 740 AM: Bay Area all-news radio outlet sharing the regional market with KKIQ, though operating a news rather than music format. Useful comparable for station-level ad load and digital streaming economics in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1017kkiq
• YouTubeyoutube.com/@KKIQ1017
• Facebookfacebook.com/101.7KKIQ
• Instagraminstagram.com/1017kkiq
• LinkedInlinkedin.com/company/kkiq-101.7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 101.7 KKIQ