Culturepassgr
- Company typePrivate
- Founded1927
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Culturepassgr firmographics
Firmographics- Name
- Culturepassgr
- Legal name
- Experience Grand Rapids
- Website
- https://culturepassgr.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Culturepassgr industry classification
Industry- Product category
- Tourism Attraction Passes
- NAICS
- Tour Operators (561520), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cultural & Community Festivals (Ticketed) (THAJAFAI)
Keywords
Where Culturepassgr is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Culturepassgr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D
Revenue model
- Attraction Pass Sales: One-time transaction revenue from sale of digital attraction passes. Customers purchase adult, child, or senior passes for one-day or three-day duration. Revenue is transaction-based with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | One-Day Pass - Adult (18+) |
| Transaction based/ take rate | Pay-as-you-go | One-Day Pass - Child (17 and under) |
| Transaction based/ take rate | Pay-as-you-go | One-Day Pass - Senior (62+) |
| Transaction based/ take rate | Pay-as-you-go | Three-Day Pass - Adult (18+) |
| Transaction based/ take rate | Pay-as-you-go | Three-Day Pass - Child (17 and under) |
| Transaction based/ take rate | Pay-as-you-go | Three-Day Pass - Senior (62+) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Culturepassgr product offering
Product offeringCore offering
Culturepassgr operates Attraction Pass GR, a digital savings pass that provides admission to six Grand Rapids museums and a comedy club plus discount tickets to four additional attractions, offering at least 50% savings over individual admission prices. Passes are sold in one-day or three-day options for Adult, Child, and Senior categories, delivered instantly to the customer's smartphone with up to 180 days to activate.
Product overview
Attraction Pass GR is a single digital attraction pass product offered by Experience Grand Rapids. It provides bundled admission to multiple local museums, entertainment venues, and attractions at discounted rates compared to individual ticket purchases. The pass is delivered digitally to smartphones and includes sharing/gifting tools. There are no additional modules, sub-products, or platform extensions—it is a standalone pass with tiered duration options (one-day or three-day) and demographic pricing (adult, child, senior).
Differentiator
Problem solved
Functional benefit
Products and services
- Attraction Pass GR Digital savings pass providing admission to six Grand Rapids museums and a comedy club plus discount tickets to four additional attractions, offering at least 50% savings over individual admissions. Available in one-day or three-day durations for Adult (18+), Child (17 and under), and Senior (62+) categories. Pass is delivered instantly to the buyer's smartphone with up to 180 days to activate, and supports gifting and sharing.
Quantifiable outcome
- Minimum 50% savings over individual attraction admissions
Companies that use Culturepassgr
Customer profileSegments3 records
Ideal customer profiles3 records
Culturepassgr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Culturepassgr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Six Downtown MuseumscoreFive of the six partner museums are located in walkable downtown Grand Rapids. Museums are part of the core attraction bundle included in the pass.
- Comedy ClubcoreComedy club venue included in the core attraction bundle, providing entertainment options alongside cultural attractions.
- Michigan Professional Ballet CompanyminorMichigan's only professional ballet company included as a venue partner in the attraction pass offering.
- Michigan Opera (Longest-Running Professional Opera)minorMichigan's longest-running professional opera included as a venue partner in the attraction pass offering.
- Contemporary Plays and Musicals PresenterminorAward-winning presenter of contemporary plays and musicals included as a venue partner in the attraction pass offering.
- Laser Tag ArenaminorFamily entertainment venue included as a venue partner providing laser tag attractions.
- Four Additional Attractions (Discount Tickets)minorFour additional attractions available with discount ticket rates through the pass (percent-off discounts may be subject to change).
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Culturepassgr competitors and assessment
Company assessmentBroad incumbents
- Tiqets: Tiqets is a digital ticketing platform for museums and attractions worldwide. Competes with Attraction Pass GR at the venue-access layer and is increasingly offering bundled city pass products.
- Klook: Klook is a major Asia-based travel activities and attraction booking platform expanding globally. Competes for tourist attraction wallet share with bundled pass-style offerings overlapping with Attraction Pass GR's value proposition.
- GetYourGuide: GetYourGuide is a major European-headquartered tours and attractions platform with global reach. Adjacent competitor in the attraction-access space, offering both individual ticket sales and bundled passes comparable to Attraction Pass GR's offering.
- Viator: Viator (a Tripadvisor company) operates a global marketplace for tours, attractions, and experiences. Overlaps with Attraction Pass GR in the attraction-access category but operates as a broad marketplace rather than a curated single-city pass.
Direct peers
- Go City: Go City (formerly Smart Destinations) sells all-inclusive and explorer passes across 30+ cities globally, with digital pass delivery and per-attraction pricing tiers. Closest scaled analog to Attraction Pass GR's product, bundling, and gifting functionality.
- CityPASS: CityPASS operates multi-city bundled tourist attraction passes (NYC, Chicago, LA, San Francisco, etc.). Directly comparable business model of bundling top attractions into a discounted digital pass targeting leisure travelers; Attraction Pass GR is a smaller, single-city analog.
- The New York Pass: Single-city bundled tourist pass for New York attractions with tiered durations. Comparable to Attraction Pass GR as a regionally scoped, bundled-attraction pass product targeting tourists.
- Sightseeing Pass: Sightseeing Pass offers bundled city attraction passes in NYC, Las Vegas, San Francisco, and other US destinations. Directly competes in the multi-attraction city pass category with similar digital ticketing and savings mechanics.
Others
- Groupon: Groupon runs a deals marketplace that includes discounted local attractions and experiences. Adjacent in offering discounted attraction access to consumers but distributed nationally rather than as a curated single-city pass.
- Pure Michigan: Pure Michigan is the state's official tourism marketing organization and partner of Experience Grand Rapids. Comparable as a DMO-style nonprofit that promotes Michigan attractions via digital content, branding, and partnership marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Culturepassgr social profiles
Digital presenceCulturepassgr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culturepassgr leadership team
Management profileNumber of profiles
Culturepassgr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culturepassgr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culturepassgr
What does Culturepassgr do?
Culturepassgr operates Attraction Pass GR, a digital savings pass that provides admission to six Grand Rapids museums and a comedy club plus discount tickets to four additional attractions, offering at least 50% savings over individual admission prices. Passes are sold in one-day or three-day options for Adult, Child, and Senior categories, delivered instantly to the customer's smartphone with up to 180 days to activate.
Is Culturepassgr a public or private company?
Culturepassgr is a private company. It is classified as unknown and is currently operating.
When was Culturepassgr founded?
Culturepassgr was founded in 1927. It employs 11 to 50 people.
Where is Culturepassgr based?
Culturepassgr is headquartered in Grand Rapids, United States, in the North America region.
How does Culturepassgr make money?
One revenue line is on record: attraction Pass Sales.
Who are Culturepassgr's main competitors?
Broad incumbents on record are Tiqets, Klook, GetYourGuide and Viator. Direct peers are Go City, CityPASS, The New York Pass and Sightseeing Pass. Others are Groupon and Pure Michigan.
Does Culturepassgr have an API?
No public API is recorded for Culturepassgr.
What industry is Culturepassgr in?
Culturepassgr's product category is Tourism Attraction Passes. Its primary akta.pro industry code is THAJAFAI, Cultural & Community Festivals (Ticketed). Its NAICS code is 561520 and its SIC code is 7900.