My Virtual Academy

What My Virtual Academy does

My Virtual Academy is a Michigan-based private online K-12 education provider that delivers virtual schooling through partnerships with public school districts. Founded in 1991 (previously operating as Back on Track) and headquartered in Clinton Township, MI, the company serves roughly grades 3-12 students up to age 22, with a primary focus on at-risk learners, credit-deficient students, dropout recovery candidates, and families seeking an alternative to traditional classroom schooling. Programs are delivered tuition-free to eligible Michigan residents, with limited district partnerships also operating in Louisiana and Virginia and a direct-enrollment 'MVA Nationwide' pathway for other states.

The core platform is built on Edmentum's Plato learning management system and curriculum, customized by an in-house team of grade-specific teachers and curriculum specialists, supplemented by Edmentum Assessments for data-driven intervention. Product surface includes a Full-Time Online Program, Part-Time Online Program, Online School Partnership (district co-branded academies), a Dropout Recovery Program, Credit Recovery/Forward (accelerated 8-week courses), an Academic Lab Program, and the MI Kids Back on Track Tutoring offering. A wrap-around service layer distinguishes MVA from pure self-paced virtual schools: daily teacher contact via phone or Zoom, Success Coaches, mentors, loaner devices and internet access for students in need, interactive reading and translation tools, and a $500 graduate scholarship. Regional accreditation is held through Cognia (NCA CASI, SACS CASI, NWAC).

Revenue is generated through per-pupil funding routed via partner public school districts, functioning as a recurring subscription-style B2G2C model. Distribution is exclusively channel-driven, with no direct consumer billing and a formal GTM motion targeting school administrators through dedicated solutions pages. The company operates with 51-100 employees, holds no disclosed outside funding, and is independently owned with no parent company or private equity sponsorship reported.

Name

My Virtual Academy

Legal name

My Virtual Academy

Website

https://myvirtualacademy.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

My Virtual Academy is a Michigan-based private online K-12 education provider that partners with public school districts to deliver tuition-free virtual schooling, dropout recovery, and credit-recovery programs for at-risk students in Michigan, Louisiana, and Virginia.

Ownership category

akta.pro rank

Product category

Online K-12 Alternative Education Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

District-Run Virtual Academies & Online Programs (EDAJADAB)

akta.pro secondary industries

Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

• Online K-12 education
• Virtual learning programs
• Dropout recovery services
• Credit recovery programs
• District partnership education

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. District Partnership Revenue: My Virtual Academy generates revenue by partnering with school districts to provide customized online learning services for K-12 students. The districts fund the educational services, allowing students to attend tuition-free. This is a per-student funding model through public school district partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

My Virtual Academy partners with public school districts to deliver tuition-free, customized online K-12 education programs, including full-time and part-time enrollment, dropout recovery, credit recovery, academic lab support, and free tutoring. Programs use the Edmentum/Plato learning management system, are staffed by certified teachers and Success Coaches, and include provision of laptops, tablets, and internet access at no cost to eligible students.

Product overview

My Virtual Academy is an alternative education service provider that operates as a platform-plus-programs model, partnering with school districts to deliver customized online learning academies for K-12 students. The core offerings include Full-Time and Part-Time Online Programs for grades K-12, supplemented by specialized programs: the Online School Partnership (district collaboration model), Dropout Recovery Program (for students who left school), Credit Recovery/Forward (accelerated 8-week courses for credit make-up), Academic Lab Program (supplemental instruction), and MI Kids Back on Track Tutoring (free tutoring for Michigan students). All programs utilize Edmentum's Plato curriculum platform and are delivered tuition-free to Michigan residents through district partnerships. The architecture combines a centralized learning management system with wraparound support services including Success Coaches, mentors, and regular teacher contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Online School Partnership A comprehensive virtual K-12 education program delivered in partnership with school districts, offering live instruction, flexible scheduling, and personalized learning for students enrolled in partner schools.
• Full-Time Online Program Tuition-free, full-time online education for K-12 students featuring 24/7 curriculum access, live instruction, personalized learning plans, and specialized tutoring designed for at-risk students. Free for students under 22 residing in participating school districts, and includes computer/tablet loan if needed, internet access, and technical support.
• Part-Time Online Program Tuition-free, flexible part-time online education for students from Kindergarten through age 22, offering 24/7 access to courses, individual attention, tutoring, and the ability to take a minimum of one course per month; free for Michigan residents under 21 years of age and includes laptops, tablets, and internet access as needed.
• Dropout Recovery Program High school dropout graduation recovery options designed to help students who have left traditional schooling complete their diploma requirements through flexible online learning.
• Credit Recovery/Forward Accelerated online courses allowing students to recover missing credits or earn new credits in an 8-week intensive format, utilizing Edmentum curriculum with academic coaching support.
• Academic Lab Program Specialized program offering additional academic support and enrichment opportunities for students requiring supplemental instruction beyond standard coursework.
• MI Kids Back on Track Tutoring Free tutoring program available to Michigan students providing personalized academic support, progress monitoring, and additional instruction in core subject areas.

Quantifiable outcome

• Graduates receive $500 scholarship for continued education
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Michigan School DistrictscoreChannel Partner/ Reseller/ DistributorMy Virtual Academy partners with public school districts across Michigan to provide customized online learning services for K-12 students. Districts fund the tuition-free programs and refer students who need alternative education options. This is the primary business model and core partnership structure.
• Louisiana School DistrictsminorChannel Partner/ Reseller/ DistributorLimited partnership with school districts in Louisiana to offer full-time online education programs.
• Virginia School DistrictsminorChannel Partner/ Reseller/ DistributorLimited partnership with school districts in Virginia to offer full-time online education programs.
• EdmentumcoreTechnology or IntegrationEdmentum provides the Plato learning management system and curriculum used by My Virtual Academy. MVA has customized Edmentum's Plato classes for high school student success, with a team of teachers and curriculum specialists creating customized courses.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Great Lakes Cyber Academy: Michigan cyber charter school delivering full-time online K-12 education to Michigan residents; competes head-to-head with MVA in the same Michigan district partnership channel.
• Michigan Virtual: Michigan-based nonprofit virtual learning provider offering online courses and supplemental programs to K-12 students statewide; competes with MVA for the same Michigan district budgets and student populations.
• Forest Hills Virtual School: Michigan virtual academy operated by Forest Hills Public Schools; comparable K-12 online offering through a district-run model that competes with MVA's district partnerships in Michigan.

Others

• Edmentum: Curriculum and LMS provider whose Plato platform underpins MVA's delivery; comparable as a K-12 online curriculum/credit-recovery vendor serving the same district buyer.

Direct peers

• Connections Academy (Pearson): Operates tuition-free online public schools (full-time K-12) in partnership with school districts across many U.S. states, directly competing with MVA for the same district partnerships and at-risk student populations.
• ACCEL Schools: Operates a network of online and blended K-12 schools that partner with districts; provides overlapping full-time virtual, credit recovery, and at-risk student offerings comparable to MVA's stack.
• Apex Learning: Provides standards-based online curriculum and credit recovery for K-12 districts, overlapping directly with MVA's credit-recovery, dropout-recovery, and supplemental course lines.
• Stride (formerly K12 Inc.): Large publicly-traded operator of online K-12 schools and curriculum programs delivered through district and state partnerships; overlaps directly with MVA on full-time K-12, credit recovery, and supplemental online instruction.
• National University Academy / Inspire District Office: Provides online K-12 and supplemental programs targeting similar at-risk and non-traditional student segments through district-aligned models.

Broad incumbents

• National Heritage Academies: Large charter management organization with online and blended learning offerings; comparable in targeting at-risk and alternative-education students via school partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myvirtualacadem
• YouTubeyoutube.com/user/myvirtualacademytv
• Facebookfacebook.com/MyVirtualAcademy
• Instagraminstagram.com/backontrackeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Virtual Academy