Bimbi

What Bimbi does

Bimbi (PT Bimbi Pritama Sejati) is an Indonesian luxury children's fashion e-commerce platform founded in 2014 and headquartered in Jakarta, operating from a concept store at Plaza Indonesia paired with an online storefront. It is a direct-to-consumer retailer that curates clothing, footwear, and accessories from over 50 international designer brands including Balmain, Chloe, Fendi, Givenchy, and Kenzo, supplemented by its own private-label and exclusive sub-brands (Wearluca, Zoku, Don De Dieu). The platform is built on Magento CMS, indicating a standard e-commerce stack rather than proprietary technology.

The business model is retail mark-up on curated third-party designer merchandise and private-label lines, targeting affluent Indonesian families and cross-border luxury consumers. Customer relationship management is structured around the Bimbi Club loyalty program, which segments shoppers into Silver, Gold, Platinum, and invitation-only Diamond tiers based on cumulative spend thresholds (Silver at IDR 25 million, Gold at IDR 50 million, Platinum at IDR 75 million). Pricing, assortment depth, and the high-spend loyalty thresholds position Bimbi in the premium niche rather than mass-market children's apparel.

Distribution is handled through a multi-carrier logistics network that combines domestic couriers (JNE, NCS, SiCepat, J&T, TOLL) with DHL for international fulfillment, enabling shipment to Indonesia and 14 international markets. The company does not disclose revenue, headcount, ownership, funding history, or management team in the available input. There is no evidence of external investment, M&A activity, or third-party platform integrations beyond standard e-commerce and shipping partners.

Name

Bimbi

Legal name

PT Bimbi Pritama Sejati

Website

https://bimbi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bimbi is an Indonesian direct-to-consumer luxury children's fashion e-commerce retailer founded in 2014 and headquartered in Jakarta. It sells 50-plus international designer brands alongside private-label sub-brands to affluent families in Indonesia and 14 international markets.

Ownership category

akta.pro rank

Product category

Luxury Children's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Luxury children's fashion
• Designer kids apparel
• Premium children's clothing
• Online fashion retail
• Kids footwear accessories

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Bimbi generates revenue through direct retail sales of luxury children's fashion products. Customers purchase items at listed prices through the e-commerce platform. The transaction model is one-time purchase based, with no subscription requirement. The company offers a loyalty program (Bimbi Club) with tiered membership levels (Silver, Gold, Platinum, Diamond) that provides escalating discount percentages based on cumulative annual spending, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bimbi retails luxury and designer children's fashion for ages 0 to 16 through its bimbi.com e-commerce platform and a Plaza Indonesia concept store in Jakarta. The catalog spans girls' and boys' clothing, footwear, accessories, and toys from more than 50 international designer brands (Balmain, Chloe, Fendi Kids, Givenchy, Kenzo, Marc Jacobs, Moschino, Stella McCartney Kids) and select Indonesian labels, with fulfillment across Indonesia and select international markets.

Product overview

Bimbi is Indonesia's first luxury children's fashion retail store, operating primarily as an e-commerce platform (bimbi.com) with a concept store at Plaza Indonesia, Jakarta. The company serves children from 0 months to 16 years old with a comprehensive portfolio of luxury fashion products across multiple categories: Girls' Fashion (dresses, tops, bottoms, swimwear, shoes, accessories), Boys' Fashion (tops, bottoms, formal wear, swimwear, shoes, accessories), Shoes (prewalker, sandals, casual, formal, boots), Accessories (bibs, bags, toys, hats, jewelry), and What's New arrivals. The product portfolio includes over 50 international designer sub-brands such as Balmain Kids, Chloe Kids, Fendi Kids, Givenchy Kids, Kenzo Kids, Marc Jacobs Kids, Moschino Kids, and Stella McCartney Kids, as well as lifestyle brands Zoku (kids bottles and lunchware) and Manhattan Toys, and Indonesian brands Wearluca (handmade leather shoes) and Don De Dieu (baby essentials). The company complements its retail offerings with the Bimbi Club loyalty program featuring Silver, Gold, Platinum, and Diamond tiers, and provides customer support via WhatsApp and phone.

Differentiator

Problem solved

Functional benefit

Brands

• Bimbi Club: A tiered loyalty rewards program with Silver, Gold, Platinum, and Diamond membership levels offering discounts based on annual spending thresholds in IDR.

Products and services

• Bimbi.com Online Store Indonesia's premier online luxury children's fashion retail destination, offering a curated selection of global designer brands for children aged 0-16 years, serving customers across Indonesia and select international markets.
• Bimbi Club Loyalty Program Tiered membership rewards program offering Silver (5% discount), Gold (10% discount), Platinum (15% discount), and invitation-only Diamond tiers based on cumulative annual purchases, designed to incentivize repeat purchases among affluent parents.
• Bimbi Plaza Indonesia Concept Store Physical retail concept store located at Plaza Indonesia, Level 3, Jakarta, offering in-person shopping with 'Pay At Store' and 'Pick Up At Store' options for customers preferring tactile retail experiences.
• Personal Shopping Assistant Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

15 partnerships are on record, tiered core, key and secondary.

• JNEcoreOthersBimbi partners with JNE (Jalur Nugraha Ekakurir) as a primary domestic shipping logistics provider in Indonesia. JNE handles standard and expedited shipping for orders within Indonesia, including JNE Regular and JNE YES express services.
• NCScoreOthersNCS (Nusantara Card Solidarita) serves as a domestic shipping partner for Bimbi, handling order deliveries within Indonesia. NCS provides free shipping for orders above IDR 1,000,000 in the Jabodetabek area.
• DHLcoreOthersDHL is Bimbi's international shipping partner for orders outside Indonesia, handling deliveries to Singapore, Malaysia, Philippines, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Taiwan, Hong Kong, China, India, and Australia.
• BCA (Bank Central Asia)coreOthersBimbi accepts bank transfers via BCA (Bank Central Asia) as one of its payment method options, allowing customers to pay through ATM transfers, mobile banking, and e-banking.
• MandiricoreOthersBank Mandiri is a payment partner enabling bank transfer payments (ATM, mobile, e-banking) for Bimbi customers completing purchases on the platform.
• BNI (Bank Negara Indonesia)coreOthersBNI provides bank transfer payment processing services for Bimbi e-commerce transactions, supporting multiple payment channels including ATM, mobile banking, and internet banking.
• CIMB NiagacoreOthersCIMB Niaga serves as a payment partner offering bank transfer payment options for Bimbi customers, facilitating seamless checkout through various banking channels.
• Credit Card Networks (VISA and Mastercard)coreOthersBimbi accepts credit card payments through VISA and Mastercard networks, providing customers with secure card-based payment options for online purchases.
• MayoralkeyChannel Partner/ Reseller/ DistributorMayoral (Spain) is a leading international children's fashion brand whose products are distributed through Bimbi's online platform in Indonesia. Mayoral is one of the flagship international brands featured on the website.
• ZutanokeyChannel Partner/ Reseller/ DistributorZutano (USA) is an internationally recognized children's clothing brand distributed exclusively through Bimbi's platform in the Indonesian market.
• Junior GaultierkeyChannel Partner/ Reseller/ DistributorJunior Gaultier's children's fashion line from France is featured on Bimbi's platform, representing a prestigious European designer brand in the collection.
• SplendidkeyChannel Partner/ Reseller/ DistributorSplendid (USA) offers contemporary children's clothing distributed through Bimbi's platform in Indonesia.
• SUOAKsecondaryChannel Partner/ Reseller/ DistributorSUOAK (USA) is a cool, niche children's fashion label available on Bimbi's platform, representing contemporary and distinctive fashion offerings.
• Reina MorasecondaryChannel Partner/ Reseller/ DistributorReina Mora (Puerto Rico) is a boutique children's fashion brand distributed through Bimbi, adding diversity to the international brand portfolio.
• CloosecondaryChannel Partner/ Reseller/ DistributorCloo is a locally-selected Indonesian brand featured on Bimbi's platform through the Feature Your Brand program, representing the company's commitment to showcasing local designers alongside international brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/bimbistore
• Facebookfacebook.com/bimbistore
• Instagraminstagram.com/Bimbistore
• Xx.com/bimbistore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bimbi