LawtonAsia Insurance Brokers
LawtonAsia Insurance Brokers is an independent Thai insurance brokerage, founded in 1997, arranging 12 lines of personal, commercial, and reinsurance coverage for individuals, corporates, SMEs, NGOs, and government clients across 18 industries through 25+ carrier relationships.
- Company typePrivate
- Founded1997
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What LawtonAsia Insurance Brokers does
LawtonAsia Insurance Brokers Co., Ltd. is an independent insurance brokerage founded in 1997 and headquartered in Bangkok, Thailand, with 11-50 employees. The firm operates as a non-carrier intermediary, generating revenue through commissions and advisory fees paid by insurance partners for arranging, placing, and administering coverage on behalf of clients. Its product portfolio spans 12 lines including cyber risk, directors and officers, employee benefits, international and local health, liability, life and protection, marine and cargo, motor, property, reinsurance, and travel insurance. The company maintains relationships with 25+ insurance partners and access to global reinsurers across London, Europe, Bermuda, and Asia, organised into four dedicated teams serving 18 industries.
The firm serves three primary customer segments: individuals and families (personal lines including home, health, and asset protection), corporates and SMEs (commercial risk, employee benefits, and board-level risk programmes), and NGOs and government (mission-driven coverage including trustee liability and political violence). Its go-to-market is sales-led and advisory-driven, with prospective clients directed through direct consultation requests rather than transactional self-service channels. In 2026, the company launched LAPlus (also branded LA Connect), a mobile and web application offering secure policy management, claims submission, and document access, alongside a corporate portal and member portal. The same year, the firm achieved ISO 27001 certification, signalling institutional data-security maturity.
LawtonAsia is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity. The company is licensed by the Office of Insurance Commission of Thailand and operates with a single Bangkok headquarters. Revenue is not publicly disclosed, and the business is led by founding CEO Jerome Kelly and co-founder and director Waraporn Mupaisan.
LawtonAsia Insurance Brokers firmographics
Firmographics- Name
- LawtonAsia Insurance Brokers
- Legal name
- LawtonAsia Insurance Brokers Co., Ltd.
- Website
- https://lawtonasia.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LawtonAsia Insurance Brokers is an independent Thai insurance brokerage, founded in 1997, arranging 12 lines of personal, commercial, and reinsurance coverage for individuals, corporates, SMEs, NGOs, and government clients across 18 industries through 25+ carrier relationships.
- Ownership category
- akta.pro rank
LawtonAsia Insurance Brokers industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Reinsurance Brokerage (FSAEADAE)
Keywords
Where LawtonAsia Insurance Brokers is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
LawtonAsia Insurance Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Broking Services: LawtonAsia generates revenue through insurance broking commissions and fees charged for arranging, placing, and administering insurance policies on behalf of clients. As an independent broker, they work with multiple insurance partners to find appropriate coverage solutions. Revenue is derived from commissions paid by insurance carriers and potentially service fees for advisory and claims management services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LawtonAsia Insurance Brokers product offering
Product offeringCore offering
LawtonAsia Insurance Brokers operates as an independent insurance brokerage arranging and placing insurance coverage across multiple lines for individuals, families, businesses, and institutions. The company offers advisory, market placement, and claims management across cyber risk, D&O, employee benefits, health (local and international), liability, life, marine/cargo, motor, property, reinsurance, and travel, supported by a digital self-service platform (LAPlus/LA Connect).
Product overview
LawtonAsia Insurance Brokers operates as an independent insurance brokerage offering a portfolio of 12 insurance products across multiple lines of coverage. The company provides both a digital platform (LAPlus/LA Connect mobile and web application) for policy management and claims submission, alongside traditional broking services. The core insurance offerings include Cyber Risk, Directors & Officers, Employee Benefits, Health Insurance (International and Local/Group), Liability, Life & Protection, Marine & Cargo, Motor, Property/All Risk, Reinsurance, and Travel Insurance. These products serve Individuals & Families, Corporates & SMEs, and NGOs & Government sectors across 18 industries.
Differentiator
Problem solved
Functional benefit
Brands
- LAPlus: Insurance platform providing mobile and web applications for managing policies, submitting claims, and accessing insurance services.
- LA Connect
Products and services
- Cyber Risk Insurance Protection against data breaches, ransomware, cyber attacks and digital risk including incident response costs, business interruption, third-party liability and regulatory defence.
- Directors & Officers Insurance
- Employee Benefits
- International Health Insurance
- Liability Insurance
- Life & Protection Insurance
- Local Health Insurance (Group Health Insurance)
- Marine & Cargo Insurance
- Motor Insurance
- Property/All Risk Insurance
- Reinsurance
- Travel Insurance
- LAPlus (LA Connect) Insurance Platform Mobile and web application providing policy management, claims submission, document access, and insurance services through secure HR and member login portals for existing clients.
Companies that use LawtonAsia Insurance Brokers
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LawtonAsia Insurance Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LawtonAsia Insurance Brokers partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights5 records
LawtonAsia Insurance Brokers competitors and assessment
Company assessmentDirect peers
- Marsh: Global insurance broker and risk advisor with a Thailand office offering commercial lines, employee benefits and specialty placements directly competing with LawtonAsia's corporate and SME book.
- Aon: Global insurance and reinsurance broker with Thailand operations across commercial lines, health and benefits, and risk advisory — direct competitor to LawtonAsia in the multinational and SME corporate segment.
- Howden: International insurance broker rapidly expanding in Asia, including Thailand, with similar commercial lines, specialty and reinsurance capabilities competing for corporate accounts.
- Lockton: World's largest independent insurance broker with Asia-Pacific operations, directly comparable as an independent-focused broker competing for mid-to-large corporate placements.
- Willis Towers Watson (WTW): Global advisory and insurance brokerage with a Bangkok presence, competing directly across corporate risk, health & benefits and reinsurance broking.
- Arthur J. Gallagher (Gallagher): Global insurance brokerage expanding across Asia-Pacific, competing for the same mid-market corporate and specialty risk placements as LawtonAsia.
Regional players
- Bupa Global: International health insurer and intermediary serving expatriates across Asia; directly comparable in the international health distribution segment where LawtonAsia places cover.
- Thaivivat Insurance: One of Thailand's leading local insurers and intermediaries; represents the domestic incumbent competitive set LawtonAsia competes against in motor, health and commercial lines in the Thai market.
- MSH International: Specialist broker and administrator of international health and employee benefits plans for expatriates and multinational employers in Asia — comparable on LawtonAsia's international healthcare placement capability.
- APRIL International: Specialist international health and expat insurance provider across Asia; highly comparable on the international health insurance line where LawtonAsia has a dedicated department since 2005.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LawtonAsia Insurance Brokers social profiles
Digital presenceLawtonAsia Insurance Brokers compliance and trust
Trust signalCompliance1 record
LawtonAsia Insurance Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
LawtonAsia Insurance Brokers leadership team
Management profileNumber of profiles
Profiles2 records
LawtonAsia Insurance Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LawtonAsia Insurance Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LawtonAsia Insurance Brokers
What does LawtonAsia Insurance Brokers do?
LawtonAsia Insurance Brokers operates as an independent insurance brokerage arranging and placing insurance coverage across multiple lines for individuals, families, businesses, and institutions. The company offers advisory, market placement, and claims management across cyber risk, D&O, employee benefits, health (local and international), liability, life, marine/cargo, motor, property, reinsurance, and travel, supported by a digital self-service platform (LAPlus/LA Connect).
Is LawtonAsia Insurance Brokers a public or private company?
LawtonAsia Insurance Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LawtonAsia Insurance Brokers founded?
LawtonAsia Insurance Brokers was founded in 1997. It employs 11 to 50 people.
Where is LawtonAsia Insurance Brokers based?
LawtonAsia Insurance Brokers is headquartered in Bangkok, Thailand, in the Asia region.
How does LawtonAsia Insurance Brokers make money?
One revenue line is on record: insurance Broking Services.
Who are LawtonAsia Insurance Brokers's main competitors?
Direct peers on record are Marsh, Aon, Howden, Lockton, Willis Towers Watson (WTW) and Arthur J. Gallagher (Gallagher). Regional players are Bupa Global, Thaivivat Insurance, MSH International and APRIL International.
Does LawtonAsia Insurance Brokers have an API?
No public API is recorded for LawtonAsia Insurance Brokers.
What industry is LawtonAsia Insurance Brokers in?
LawtonAsia Insurance Brokers's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.