LawtonAsia Insurance Brokers

What LawtonAsia Insurance Brokers does

LawtonAsia Insurance Brokers Co., Ltd. is an independent insurance brokerage founded in 1997 and headquartered in Bangkok, Thailand, with 11-50 employees. The firm operates as a non-carrier intermediary, generating revenue through commissions and advisory fees paid by insurance partners for arranging, placing, and administering coverage on behalf of clients. Its product portfolio spans 12 lines including cyber risk, directors and officers, employee benefits, international and local health, liability, life and protection, marine and cargo, motor, property, reinsurance, and travel insurance. The company maintains relationships with 25+ insurance partners and access to global reinsurers across London, Europe, Bermuda, and Asia, organised into four dedicated teams serving 18 industries.

The firm serves three primary customer segments: individuals and families (personal lines including home, health, and asset protection), corporates and SMEs (commercial risk, employee benefits, and board-level risk programmes), and NGOs and government (mission-driven coverage including trustee liability and political violence). Its go-to-market is sales-led and advisory-driven, with prospective clients directed through direct consultation requests rather than transactional self-service channels. In 2026, the company launched LAPlus (also branded LA Connect), a mobile and web application offering secure policy management, claims submission, and document access, alongside a corporate portal and member portal. The same year, the firm achieved ISO 27001 certification, signalling institutional data-security maturity.

LawtonAsia is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity. The company is licensed by the Office of Insurance Commission of Thailand and operates with a single Bangkok headquarters. Revenue is not publicly disclosed, and the business is led by founding CEO Jerome Kelly and co-founder and director Waraporn Mupaisan.

Name

LawtonAsia Insurance Brokers

Legal name

LawtonAsia Insurance Brokers Co., Ltd.

Website

https://lawtonasia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

LawtonAsia Insurance Brokers is an independent Thai insurance brokerage, founded in 1997, arranging 12 lines of personal, commercial, and reinsurance coverage for individuals, corporates, SMEs, NGOs, and government clients across 18 industries through 25+ carrier relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Reinsurance Brokerage (FSAEADAE)

Keywords

• Insurance brokerage
• Commercial insurance
• Employee benefits
• Risk advisory
• Reinsurance services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broking Services: LawtonAsia generates revenue through insurance broking commissions and fees charged for arranging, placing, and administering insurance policies on behalf of clients. As an independent broker, they work with multiple insurance partners to find appropriate coverage solutions. Revenue is derived from commissions paid by insurance carriers and potentially service fees for advisory and claims management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LawtonAsia Insurance Brokers operates as an independent insurance brokerage arranging and placing insurance coverage across multiple lines for individuals, families, businesses, and institutions. The company offers advisory, market placement, and claims management across cyber risk, D&O, employee benefits, health (local and international), liability, life, marine/cargo, motor, property, reinsurance, and travel, supported by a digital self-service platform (LAPlus/LA Connect).

Product overview

LawtonAsia Insurance Brokers operates as an independent insurance brokerage offering a portfolio of 12 insurance products across multiple lines of coverage. The company provides both a digital platform (LAPlus/LA Connect mobile and web application) for policy management and claims submission, alongside traditional broking services. The core insurance offerings include Cyber Risk, Directors & Officers, Employee Benefits, Health Insurance (International and Local/Group), Liability, Life & Protection, Marine & Cargo, Motor, Property/All Risk, Reinsurance, and Travel Insurance. These products serve Individuals & Families, Corporates & SMEs, and NGOs & Government sectors across 18 industries.

Differentiator

Problem solved

Functional benefit

Brands

• LAPlus: Insurance platform providing mobile and web applications for managing policies, submitting claims, and accessing insurance services.
• LA Connect

Products and services

• Cyber Risk Insurance Protection against data breaches, ransomware, cyber attacks and digital risk including incident response costs, business interruption, third-party liability and regulatory defence.
• Directors & Officers Insurance
• Employee Benefits
• International Health Insurance
• Liability Insurance
• Life & Protection Insurance
• Local Health Insurance (Group Health Insurance)
• Marine & Cargo Insurance
• Motor Insurance
• Property/All Risk Insurance
• Reinsurance
• Travel Insurance
• LAPlus (LA Connect) Insurance Platform Mobile and web application providing policy management, claims submission, document access, and insurance services through secure HR and member login portals for existing clients.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Marsh: Global insurance broker and risk advisor with a Thailand office offering commercial lines, employee benefits and specialty placements directly competing with LawtonAsia's corporate and SME book.
• Aon: Global insurance and reinsurance broker with Thailand operations across commercial lines, health and benefits, and risk advisory — direct competitor to LawtonAsia in the multinational and SME corporate segment.
• Howden: International insurance broker rapidly expanding in Asia, including Thailand, with similar commercial lines, specialty and reinsurance capabilities competing for corporate accounts.
• Lockton: World's largest independent insurance broker with Asia-Pacific operations, directly comparable as an independent-focused broker competing for mid-to-large corporate placements.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage with a Bangkok presence, competing directly across corporate risk, health & benefits and reinsurance broking.
• Arthur J. Gallagher (Gallagher): Global insurance brokerage expanding across Asia-Pacific, competing for the same mid-market corporate and specialty risk placements as LawtonAsia.

Regional players

• Bupa Global: International health insurer and intermediary serving expatriates across Asia; directly comparable in the international health distribution segment where LawtonAsia places cover.
• Thaivivat Insurance: One of Thailand's leading local insurers and intermediaries; represents the domestic incumbent competitive set LawtonAsia competes against in motor, health and commercial lines in the Thai market.
• MSH International: Specialist broker and administrator of international health and employee benefits plans for expatriates and multinational employers in Asia — comparable on LawtonAsia's international healthcare placement capability.
• APRIL International: Specialist international health and expat insurance provider across Asia; highly comparable on the international health insurance line where LawtonAsia has a dedicated department since 2005.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LawtonAsiaInsuranceBroker
• LinkedInlinkedin.com/company/lawtonasia-insurance-brokers/posts/?feedView=all
• Instagraminstagram.com/lawtonasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LawtonAsia Insurance Brokers