Instituto Mato-Grossense da Carne

Name

Instituto Mato-Grossense da Carne

Legal name

Instituto Mato-Grossense da Carne

Website

https://imac.agr.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Livestock Industry Promotion

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Export Processing & Certification (Export-Approved Plants, Traceability) (AFANAAAI)

akta.pro secondary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Beef industry promotion
• Cattle sustainability programs
• Livestock market intelligence
• Environmental monitoring programs
• International trade promotion

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Institutional Funding and Membership Contributions: IMAC operates as an autonomous social service (Serviço Social Autônomo) funded through industry contributions and government partnerships to promote the Mato Grosso beef value chain.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IMAC is the official promotional and development organization for beef produced in the Brazilian state of Mato Grosso. It coordinates a portfolio of programs covering socio-environmental cattle monitoring (Passaporte Verde, PREM), cadastral mapping (Mapa do Car), market intelligence (OCMT), a branded premium beef cut (MT Steak), and a gastronomic tourism circuit (Rota da Carne), funded through industry contributions and government partnerships rather than commercial sales.

Product overview

IMAC (Instituto Mato-Grossense da Carne) é um Serviço Social Autônomo dedicado a promover a carne bovina de Mato Grosso, valorizando toda a cadeia produtiva através de ações de pesquisa e desenvolvimento, informação e marketing. O portfólio é composto por programas de monitoramento socioambiental (Passaporte Verde, PREM), rastreabilidade (Mapa do Car, OCMT), promoção gastronômica (MT Steak, Rota da Carne) e sustentabilidade, formando um ecossistema que visa posicionar Mato Grosso como referência global em pecuária sustentável e de alta qualidade.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• US$ 4.1 billion in beef exports from Mato Grosso in 2025
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• Instituto PCI (Produzir, Conservar e Incluir)coreStrategic or Co-development Partner · 9 October 2025Technical cooperation agreement signed in Brasília to strengthen Passaporte Verde as a model for sustainable cattle ranching. The partnership consolidates IMAC's socio-environmental monitoring program with PCI's forest conservation and inclusion initiatives.
• China International Import Expo (CIIE)flagshipGTM or Marketing PartnerIMAC maintains a permanent booth at CIIE in Shanghai, serving beef tastings and promoting Mato Grosso beef to China's market. Over 6,000 people sampled 300 kg of Mato Grosso beef at the 2025 edition.
• ACRIMAT (Associação dos Criadores de Mato Grosso)coreStrategic or Co-development PartnerPrimary industry association partner for cattle rancher engagement, joint events like Acricorte, and shared advocacy for the state's livestock sector.
• Governo do Estado de Mato GrossocoreStrategic or Co-development PartnerState government partnership including SEDEC (Economic Development), SEMA (Environment), and Palace Paiaguás for policy support, sustainability legislation, and international trade missions.
• Fambras HalalmajorStrategic or Co-development PartnerHalal certification body providing certification for 29 slaughterhouses in 22 municipalities, enabling access to Muslim markets in Middle East and Southeast Asia.
• Chinese Trade Delegations (CFNA)flagshipGTM or Marketing PartnerCâmara de Comércio da China para Importação e Exportação de Alimentos leads delegations to Mato Grosso, visiting slaughterhouses and participating in MT Steak Cooperation workshops to strengthen beef trade.
• Sindicato das Indústrias de Frigoríficos do Estado de Mato Grosso (Sindifrigo)coreStrategic or Co-development PartnerMeat industry union representing slaughter and processing companies, partner in export promotion and sustainability initiatives.
• World Meat CongressmajorGTM or Marketing PartnerIMAC co-hosted the 2025 World Meat Congress in Cuiabá with 600+ attendees from 20 countries, positioning Mato Grosso as a global beef sustainability leader.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Meat & Livestock Australia (MLA): Australian producer-funded R&D and marketing body for the red meat industry — directly comparable model as a non-profit levy-funded organization that combines market intelligence, sustainability programs, and international promotion for a country's beef sector.
• Bord Bia (Irish Food Board): Irish state agency promoting Irish food and drink exports including beef — comparable operating model combining sustainability certification (Origin Green), international trade promotion, and producer engagement similar to IMAC's Passaporte Verde and trade fair activities.
• Fambras Halal: Brazilian halal certification body — core IMAC strategic partner providing certification for 29 MT slaughterhouses; comparable institutional role in enabling market access through certification, though scoped to halal compliance rather than the full beef value chain.
• Associação Brasileira das Indústrias Exportadoras de Carne (ABIEC): Brazilian Beef Exporters Association — the national-level industry body promoting Brazilian beef exports globally, directly comparable to IMAC's regional role for Mato Grosso; both operate trade missions, sustainability certification, and international promotion for the Brazilian beef value chain.
• Beef + Lamb New Zealand: New Zealand farmer-funded industry organization promoting beef and lamb exports with sustainability and traceability programs — comparable operating model to IMAC with parallel focus on environmental compliance and international market access.
• Associação dos Criadores de Mato Grosso (ACRIMAT): Mato Grosso cattle ranchers association — IMAC's primary industry association partner for cattle rancher engagement, joint events like Acricorte, and shared advocacy for the state's livestock sector; closest regional peer serving the same constituency.
• US Meat Export Federation (USMEF): US-based non-profit trade association promoting US red meat exports globally — directly comparable mission and operating structure to IMAC, including international trade missions, market development, and consumer-facing promotion.
• Sindicato das Indústrias de Frigoríficos do Estado de Mato Grosso (SINDIFRIGO): MT meat industry union representing slaughter and processing companies — IMAC's direct partner in export promotion and sustainability initiatives; functionally a regional peer collaborating on shared objectives within the same constituency.

Emerging players

• Cámara de Comercio China para Importación y Exportación de Alimentos (CFNA): China's chamber for food import/export — a partner of IMAC leading Chinese trade delegations to MT and serving as gateway to China's beef market; functionally adjacent as the demand-side counterpart to IMAC's export promotion.

Broad incumbents

• National Cattlemen's Beef Association (NCBA): US national trade association for cattle producers — broader incumbent with comparable policy advocacy, sustainability programs, and international market development activities, though operating at a national scale versus IMAC's state-level remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSL2B6OiBohzfHo1e8zqH1w
• Facebookfacebook.com/imaccarnedemt
• LinkedInlinkedin.com/company/imac---instituto-mato-grossense-da-carne
• Instagraminstagram.com/imac_carnedemt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Mato-Grossense da Carne