Loca Reception

What Loca Reception does

Loca Réception is a French event equipment rental company founded in 1989 and headquartered in Genas, operating as a wholly-owned subsidiary of Groupe Kiloutou since 2012. The company rents tableware, furniture, professional kitchen equipment, tents and structures (CANOPY, TUBULAIRE, STRETCH, AIR MONSTER), audiovisual gear, and bespoke installations to professional event organizers, caterers, and private individuals planning weddings, corporate receptions, sporting events, and trade shows. It runs five physical agencies in Lyon, Grenoble, Paris Nord (Saint Ouen l'Aumône), Paris Sud (Sainte Geneviève des Bois), and Annecy, covering the Île-de-France and Rhône-Alpes regions.

Its product portfolio is organized into six core categories plus two value-added services (custom creation and trade-show booth setup), with a dedicated sub-brand LocaCup for break-resistant reusable glasses and an eco-design line (e.g., the recycled HUG chair). Notable recent commercial activity includes a refreshed 2026 product catalog and a bundled 'Pack Fan Zone' offer targeted at FIFA World Cup 2026 events. The company holds ISO 20121 certification for sustainable event management.

Loca Réception monetizes via a usage-based rental model with per-unit pricing (ranging from €0.18 HT for LocaCup glasses to €346.34 HT for a gas mechoui spit) plus custom quote-based pricing for bespoke installations. GTM is direct, combining physical agency walk-in/pickup, on-site consultation, online quote requests, and a delivery/pickup logistics layer. Its customer base spans named enterprise accounts in French professional sports and tourism (Olympique Lyonnais, Olympique de Marseille, LOU Rugby, FC Grenoble Rugby, Foot Grenoble, Courchevel/Méribel) alongside a long tail of SMB and consumer renters. Marketing is multi-channel across Instagram, Facebook, LinkedIn, YouTube, and email newsletter, with no AI/ML, API, or software platform layer — the business is fundamentally asset- and logistics-driven rather than technology-driven.

Name

Loca Reception

Legal name

Loca Réception

Website

https://loca-reception.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Loca Réception is a French event equipment rental company (founded 1989, subsidiary of Groupe Kiloutou since 2012) renting tableware, furniture, tents, kitchen, and audiovisual gear to professional event organizers, caterers, and private clients across five agencies in Île-de-France and Rhône-Alpes.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event equipment rental
• Party rental services
• Tent and structure rental
• Catering equipment rental
• Trade show booth setup

Headquarters

HQ city

Genas

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Loca Reception generates revenue through renting event equipment including tableware, furniture, tents, audiovisual equipment, and kitchen equipment. The rental model is usage-based with per-item pricing. The company also offers custom creation services for bespoke event solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Loca Reception rents event equipment including tableware, furniture, kitchen/catering equipment, tents and structures, and audiovisual gear to professional event organizers, caterers, and private individuals across France. The company complements equipment rental with services such as custom creation, trade show booth setup, and event-specific bundles, supported by delivery, installation, and pickup from five agency locations.

Product overview

Loca Reception is an event equipment rental company offering a comprehensive portfolio of products organized into six core categories: Vaisselle (tableware: plates, cutlery, glasses, linens, serving utensils), Mobilier (furniture: tables, chairs, buffets, cocktail tables, podiums), Matériel d'Office (professional kitchen equipment: cooking, heating, cooling, animation), Tente (tent structures: CANOPY, TUBULAIRE, STRETCH, AIR MONSTER), Son et Lumiere (audiovisual: video, sound, lighting), complemented by two value-add services: Création sur Mesure (custom design) and Activité Salon (trade show booth setup). Additional bundled offerings include the Fan Zone Pack for the 2026 FIFA World Cup. The company operates as a subsidiary of Groupe Kiloutou since 2012, serving professionals and individuals across Lyon, Grenoble, Paris, and Annecy.

Differentiator

Problem solved

Functional benefit

Brands

• LocaCup: Brand of unbreakable glasses offered by Loca Réception for event rental.

Products and services

• Tableware Rental (Vaisselle) Rental of plates, glasses, cutlery, and related tableware for professional events, weddings, and private parties. Serves event organizers, caterers, and individuals across France.
• Furniture Rental (Mobilier) Rental of tables, chairs, lounge furniture, and related event furniture for professional events, weddings, and private parties.
• Kitchen and Catering Equipment Rental (Matériel d'Office) Rental of professional kitchen equipment (ovens, refrigeration, cooking ranges, dishwashers, food service equipment) for event catering operations.
• Tents and Structures Rental (Tentes / Chapiteaux) Rental of event tents, marquees, pagodas, and temporary structures for outdoor and large-scale events.
• Audiovisual Equipment Rental (Son et Lumière) Rental of sound, lighting, and audiovisual equipment for events, including staging support gear.
• Custom Design and Creation Service (Création sur Mesure) Custom design, fabrication, and rental of bespoke event equipment and decor pieces for clients requiring unique or branded event setups.
• Trade Show Booth Setup Service (Activité Salon) End-to-end trade show booth design, equipment rental, setup, and dismantling service for exhibitors at trade shows and exhibitions.
• Pack Fan Zone (FIFA 2026 Bundle) Bundled rental package of event equipment (tents, furniture, tableware, AV) tailored for fan zones around the FIFA 2026 event.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Olympique LyonnaiscoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for Olympique Lyonnais club events and receptions at their venue.
• Olympique de MarseillecoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for Olympique de Marseille club events and receptions.
• LOU RugbycoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for LOU Rugby club events.
• FC Grenoble RugbycoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for FC Grenoble Rugby club events.
• Foot GrenoblecoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for Foot Grenoble football club events.
• Courchevel/MéribelcoreStrategic or Co-development PartnerLoca Reception provides event equipment rental services for events at the Courchevel/Méribel ski resort venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GL Events: Major publicly-listed French event services group providing venue management, exhibition organization, and event equipment/services; competes for large French corporate and MICE accounts but operates at a much broader scale than Loca Reception.
• Groupe Kiloutou: Parent company of Loca Reception and one of the largest French equipment rental groups; competes in adjacent (general equipment) rentals and shares national logistics infrastructure with Loca Reception.
• MCH Group: Swiss live marketing and event infrastructure group operating exhibition venues and providing event services; a broader incumbent in adjacent European markets whose live-events business overlaps with Loca Reception's MICE-focused activities.

Direct peers

• HMI: French audiovisual and event technology rental company serving corporate events, shows, and conferences with sound, lighting, and video — overlapping with Loca Reception's Son et Lumière product line and professional event segment.
• Agas AG: Swiss tableware, kitchen, and event equipment rental company serving hotels, caterers, and event organizers across Switzerland — direct peer in business model and product mix, though not yet operating in France.
• Losberger: German manufacturer and renter of temporary structures and tents serving large events, sports, and exhibitions; comparable to Loca Reception's Tente (CANOPY, TUBULAIRE, STRETCH, AIR MONSTER) tent rental business at a European scale.
• Röder Zelt- und Eventvermarktung: German tent and event structures rental group serving sports, festivals, and corporate events across Europe; a direct competitor in the tent and marquee category that Loca Reception lists within its Tente product family.
• Chomette: French event equipment and tableware rental specialist offering tableware, kitchen equipment, and furniture to professional caterers and event organizers across France — directly comparable catalog and customer base to Loca Reception.

Regional players

• Event Hire UK: UK event equipment rental provider specializing in corporate events, weddings, and outdoor hospitality; comparable one-stop catalog of furniture, tableware, tents, and AV equipment, but with no French footprint.
• Bramble Hire: UK-based event rental company offering furniture, tableware, linens, and catering equipment to event organizers and private clients — comparable to Loca Reception but serving the UK market rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/locareception
• YouTubeyoutube.com/watch?v=ldNCH2gSKaA
• Facebookfacebook.com/LocaReception
• LinkedInlinkedin.com/company/locareception
• Instagraminstagram.com/locareception

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loca Reception