What Livio Felluga does

Livio Felluga S.r.l. is a privately held, family-owned Italian winery headquartered in Brazzano, Cormons (Gorizia province), in the Friuli-Venezia Giulia wine region. The company produces and sells a portfolio of 19 wines across five collections (Iconici, Ricordi, Classici, Cru, and Pop) drawn from 14 grape varieties, including indigenous Friulian grapes (Ribolla Gialla, Friulano, Pignolo, Picolit) and international varieties (Chardonnay, Sauvignon, Pinot Grigio, Merlot). Production is anchored on an estate of 242 hectares, of which 187 hectares are planted across more than 300 individually managed parcels, using massal selections and a 13th-century aging cellar at the historic Abbazia di Rosazzo; operations have continued under the Felluga family since 1956.

The business operates across three commercial channels: a direct-to-consumer online enoteca (enoteca.liviofelluga.it) handling personalized orders globally, wholesale distribution to fine dining restaurants, luxury hotels, and specialty wine retailers internationally, and on-site wine tourism at the Abbazia di Rosazzo, including guided tastings and estate visits through newly inaugurated hospitality spaces (May 2025). Signature products include the Terre Alte and Abbazia di Rosazzo white blends (Iconici), the illivio and Sossó from the Ricordi collection, and a tiered Classici range spanning Ribolla Gialla through Refosco dal Peduncolo Rosso.

Pricing is not publicly disclosed; bottles are sold via the enoteca's bespoke-order process and through trade partners. Strategic differentiation rests on the 1956 Carta Geografica brand label, the documented monastic heritage of the Rosazzo site, and parcellary viticulture—rather than on volume or mass-market scale. The current direct-to-consumer and experiential infrastructure positions the company to capture higher share of premium wallet spend while reinforcing brand authenticity at the origin.

Name

Livio Felluga

Legal name

Livio Felluga S.r.l.

Website

https://liviofelluga.it

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Livio Felluga S.r.l. is a family-owned Italian winery in Friuli-Venezia Giulia producing and selling 19 premium wines across five collections, serving individual collectors, fine dining, and wine tourism customers through an online enoteca, global wholesale, and estate visits at the historic Abbazia di Rosazzo.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium Italian winemaking
• Friulian white wines
• Estate bottled wines
• Wine tourism experiences
• Colli Orientali del Friuli

Headquarters

HQ city

Brazzano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer via Enoteca): Livio Felluga sells its portfolio of 19 wines directly to consumers through its proprietary online enoteca (enoteca.liviofelluga.it), offering personalized orders and bespoke shipments. This direct channel allows premium pricing control and direct customer relationships.
2. Estate Visit and Tasting Experiences: The winery offers guided tasting experiences and visits at the Abbazia di Rosazzo estate, with bookings managed via [email protected]. New hospitality spaces were inaugurated in May 2025. This hospitality revenue stream supports customer acquisition and brand engagement.
3. Wholesale and Distribution: Livio Felluga wines are distributed through fine dining restaurants, wine retailers, and specialty merchants globally. The brand's international presence and recognition as a leading Italian white wine producer support wholesale channel relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Livio Felluga is a family-owned Italian winery that cultivates 242 hectares (187 planted with vines) across more than 300 parcels in the Friuli Venezia Giulia hills and produces 19 distinct premium wines from 14 grape varieties (whites, ros\u00e9, and reds), organized into Iconici, Ricordi, Classici, Pop, and Cru collections. Wines are sold directly to consumers via the proprietary Enoteca online shop and to HoReCa partners globally through wholesale channels, while the historic Abbazia di Rosazzo estate hosts guided tasting and hospitality experiences.

Product overview

Livio Felluga is a prestigious Italian winery specializing in premium white and red wines from the Friuli-Venezia Giulia region, particularly the Colli Orientali del Friuli and the historic Abbey of Rosazzo. The company operates a portfolio of 19 wines organized into five collections: Iconici (Terre Alte, Abbazia di Rosazzo), Ricordi (illivio, Sossó), Classici (Ribolla Gialla, Pinot Grigio, Friulano, Chardonnay, Sauvignon, Rosé, Merlot, Refosco dal Peduncolo Rosso), Pop (Sharis, Vertigo), and Cru (Friulano Sigar, Pinot Grigio Curubella, Sauvignon Potentilla, Pignolo Eremita, Picolit). The winery also offers an online retail service (Enoteca) and hospitality experiences at the Abbey of Rosazzo. Founded by Livio Felluga, the patriarch of modern viticulture in Friuli, the company cultivates 242 hectares (187 hectares planted to vine) across more than 300 parcels.

Differentiator

Problem solved

Functional benefit

Brands

• Carta Geografica: The geographical map label created in 1956, representing the first concrete expression of Livio Felluga's vision and philosophy
• Ricordi
• Classici
• Pop
• Cru
• Iconici

Products and services

• Terre Alte Premium white wine from the Iconici collection, born in 1981 as an harmonious blend of Friulano, Pinot Bianco, and Sauvignon grapes from the historic Terre Alte vineyards at Rosazzo; widely regarded as one of Italy's most prestigious white wines.
• Abbazia di Rosazzo Iconic white blend of Friulano, Sauvignon, Pinot Bianco, Malvasia Istriana, and Ribolla Gialla from the historic Abbey of Rosazzo vineyards, included in the Iconici collection.
• illivio Wine from the Ricordi collection, created in 1998 by the founder's children for Livio Felluga's 85th birthday; expresses his personality by combining strength and elegance.
• Soss\u00f3 Wine from the Ricordi collection, born in 1989 and named after the small stream Soss\u00f2 at the foot of the hill; a meticulous selection of Merlot and Refosco dal Peduncolo Rosso with a small amount of Pignolo.
• Ribolla Gialla Classic white wine from autochthonous grape with a centuries-old Friulian history; the Colli Orientali del Friuli vineyards give it delicacy, freshness, vivacity, and great refinement.
• Pinot Grigio Classic white wine from a noble grape variety derived from a bud mutation of Pinot Nero; the Livio Felluga vinification gives it finesse and elegance while maintaining the characteristic copper reflections.
• Friulano Classic white wine formerly known as Tocai Friulano, regarded as the par excellence wine of Friulian tradition; strong personality and typicality, good structure, harmonious fruit, and mineral complexity.
• Chardonnay Classic international grape variety that has found an excellent terroir on the hills of eastern Friuli, expressing its eclectic potential in refined, complex, and velvety wines.
• Sauvignon Classic white wine of French origin that arrived in Friuli during the Austrian period; fresh and captivating, with unmistakable and multifaceted aromas, considered one of the most loved wines of Friuli.
• Ros\u00e9 Classic ros\u00e9 representing the most typical characteristics of the terroir; a skillful blend of Merlot, Pinot Nero, and Schiopettino.
• Merlot Classic red wine from a grape that arrived in the region many centuries ago and adapted perfectly to become part of Friulian tradition; expresses elegant and floral character with balsamic and spicy notes.
• Refosco dal Peduncolo Rosso Classic red wine from an autochthonous Friulian-Venezia Giulia grape named for the red coloration of the peduncle; documents from the first half of the 1300s cite it among the most valuable grape varieties.
• Sharis Entry-level white from the Pop collection that celebrates the luminosity and variety of Friuli Venezia Giulia; the blend of Ribolla Gialla, Sauvignon, and Chardonnay enhances the territory's ability to harmonize diversity and complexity.
• Vertigo Entry-level red from the Pop collection telling the richness of Friuli Venezia Giulia through the encounter between the territory's vocation and the Livio Felluga style; Merlot and Refosco give structure, depth, and personality.
• Friulano Sigar Cru white wine dedicated to the events of the land and the dedication of farmers; vines planted in 1963 from massal selection still produce soft and elegant grapes with a botanical and fruity soul.
• Pinot Grigio Curubella Cru wine whose name is a dialectal term for a hill with round shapes; a massal selection from a particularly small and loose bunch planted in 1981, producing grapes with a refined and harmonious spirit.
• Sauvignon Potentilla Cru wine dedicated to the Potentilla, a small yellow flower growing spontaneously on the hills; vines planted in 1975 still produce grapes with complex and seductive character for an elegant and balanced wine.
• Pignolo Eremita Cru wine named after the hermit Alemanno; first traces of the Pignolo grape date back to the end of the 1700s at Rosazzo, with a massal selection planted in 1983 under the ancient belvedere wall.
• Picolit Cru wine regarded as the most noble wine of Friuli; partial fertilization of the flower results in very few concentrated berries per bunch, considered a prestigious meditation wine.
• Enoteca Livio Felluga (Online Wine Shop) Online wine shop offering personalized orders and bespoke shipments of the Livio Felluga portfolio directly to consumers worldwide from enoteca.liviofelluga.it, with order inquiries handled via [email protected].
• Esperienze Livio Felluga (Abbazia di Rosazzo Tasting Experiences) Guided tasting experiences and visits at the Abbazia di Rosazzo estate, including tours through history, vineyards, and the Friuli region's oldest aging cellar, with new hospitality spaces inaugurated in May 2025; bookings managed via [email protected].

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schiopetto: Boutique premium white-wine estate in Collio (Friuli Venezia Giulia), comparable in size, family-ownership structure, and terroir-driven positioning to Livio Felluga. Direct regional competitor for Friulian white wine programs.
• Planeta: Premium Sicilian family-owned wine producer with multi-region viticulture and international fine dining distribution. Comparable in premium Italian positioning and family-led brand storytelling.
• Russiz Superiore: Historic Collio estate in Friuli Venezia Giulia with similar premium white wine focus and terroir-driven portfolio. Comparable boutique positioning in the same regional category.
• Pieropan: Family-owned premium white wine producer based in Soave (Veneto), comparable in scale, estate heritage, and indigenous-Italian-grape premium positioning. Direct category peer in Italian fine white wines.
• Ronco del Gnemiz: Small premium Friulian estate in Collio with a similar parcellary viticulture philosophy and indigenous-variety focus. Comparable scale and craftsmanship positioning to Livio Felluga.
• Gravner: Iconic Friulian producer in Oslavia with a centuries-old estate comparable in heritage narrative. Operates in the same region with comparable artisanal positioning, though Gravner pivoted to amphora/orange wines.
• Jermann: Premium Friulian winery with comparable scale, white wine focus, and historic estate in the same Colli Orientali del Friuli region. Jermann is the most direct regional peer to Livio Felluga in grape varieties, terroir story, and premium positioning.
• Gaja: Iconic family-owned Italian fine wine producer based in Piedmont, with global fine-dining presence. Comparable in scale, family stewardship, premium positioning, and international distribution model.

Broad incumbents

• Masi Agricola: Larger publicly listed Veneto-based Italian wine group with a broader portfolio spanning multiple regions. Comparable in premium positioning and iconic brand equity but at significantly greater scale and with broader geographic footprint than Livio Felluga.
• Antinori: One of Italy's largest and most prestigious family-owned wine groups with extensive holdings across Tuscany, Umbria, and beyond. Comparable in premium positioning and multi-generational heritage but operates as a broad incumbent across multiple estates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LivioFellugaCo
• Facebookfacebook.com/100082631960202
• LinkedInlinkedin.com/company/livio-felluga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livio Felluga