SOBUS-IT

What SOBUS-IT does

SOBUS-IT, operated by GUYCOLLE GmbH, is a Swiss private limited company founded in 1998 by Guy Maurice Collé and headquartered in Kyburg, with a secondary office in Frauenfeld. The firm operates as an agile development partner providing Digital Business Services (technical design, application development, and system integration), Agency Production Services (remote production team support for digital marketing and advertising agencies), and Web & Content Maintenance (ongoing operations, content management, and 24/7 support). It also sells a tiered subscription hosting product line (HOSTmini through HOSTspecial), with HOSTspecial offering Swiss-hosted data residency and Swiss Made Software certification.

Name

SOBUS-IT

Legal name

GUYCOLLE GmbH

Website

https://sobus.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SOBUS-IT (GUYCOLLE GmbH) is a Swiss digital services firm that builds websites, e-commerce platforms, and Google-certified HTML5 advertising for agencies and companies in Zürich, Winterthur, and Eastern Switzerland.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Professional, Scientific, and Technical Services (541), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Application Outsourcing (AO) (BPAEAMAA)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Web development services
• E-commerce implementation
• Digital agency production
• Managed web hosting
• CMS integration services

Headquarters

HQ city

Bottighofen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Business Services: Full-service digital solution engineering including technical design, application development, and system integration for businesses in the Zürich region and Northern/Eastern Switzerland.
2. Agency Production Services: Remote production team services for digital marketing agencies, providing technical programming, consultation, and creative support as an external team extension.
3. Web & Content Maintenance: Ongoing maintenance, content management, data migration, training, workshops, and 24/7 support services for digital presences.
4. Web Hosting Services: Tiered web hosting packages (HOSTmini through HOSTspecial) with monthly subscription billing, including Swiss-hosted options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SOBUS-IT is a Swiss digital services firm providing full-cycle web application development, CMS and e-commerce platform implementation, digital advertising production, and ongoing web maintenance for companies and digital marketing agencies in the Zürich, Winterthur, and Northern/Eastern Switzerland region. Core offerings revolve around technical consulting bridging business requirements to implementation, supported by certified expertise in Google DoubleClick Studio rich-media advertising and a tiered Swiss-hosting infrastructure (HOSTmini to HOSTspecial).

Product overview

SOBUS-IT (operated by GUYCOLLE GmbH) is a Swiss digital services company offering a portfolio of interconnected services organized around three core offerings: Digital Business Services (full-service web application development, technical design, and system integration), Agency Production Services (remote production team and technical competency for digital marketing agencies), and Web- & Content-Maintenance (ongoing operations and support). Their services are complemented by a tiered hosting infrastructure (HOSTmini, HOSTstandard, HOSTadvanced, HOSTpro, HOSTspecial) and supported by technology partnerships with major open-source CMS platforms (CraftCMS, Contao, Drupal, TYPO3, WordPress) and e-commerce systems (Shopware, OXID eSales, Craft Commerce, Shopify). The company also provides online advertising services including Google DoubleClick integration and HubSpot marketing automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Business Services Full-service digital business solution development for companies in the Zürich and Northern/Eastern Switzerland region, covering technical design, application development, and system integration for web-based business transformation.
• Agency Production Services Remote production team and technical competency extension for digital marketing and advertising agencies, providing technical consulting, programming, project coordination, landing pages, microsites, corporate websites, social media integrations, and Google DoubleClick Studio rich-media HTML5 advertising production.
• Web- & Content-Maintenance Ongoing operational support, content management, data migration, training, workshops, and 24/7 support for digital presences including websites, e-commerce shops, and CMS platforms serving both companies and agency clients.
• HOSTmini Entry-level web hosting package with 5GB storage, unlimited email addresses, 1 domain, and 1 database for basic internet presence, priced at CHF 14.90/month.
• HOSTstandard Standard web hosting package with 10GB storage and 2 databases, optimized for normal Contao websites, priced at CHF 18.90/month.
• HOSTadvanced Advanced web hosting package with 25GB storage, 5 domains, and 3 databases, optimized for TYPO3 or complex Contao installations, priced at CHF 29.90/month.
• HOSTpro Shop-optimized web hosting package with 100GB storage, unlimited domains, and 5 databases, supporting Shopware and OXID e-commerce platforms, priced at CHF 49.90/month.
• HOSTspecial Swiss-hosted web hosting service with 10GB storage and data stored in certified Swiss datacenter, qualifying for Swiss Made Software certification, priced at CHF 69.90/month.
• CMS Solutions Open-source content management system implementation and integration services across CraftCMS, Contao, Drupal, TYPO3, and WordPress for company websites and microsites.
• E-Commerce Solutions Shop system implementation and integration services across Shopware, OXID eSales, Craft Commerce, and Shopify for online retail platforms.
• Online-Advertising Services Digital marketing and advertising production services including Google DoubleClick Studio rich-media HTML5 ad creation (Core, QA, and Advanced certified for YouTube, Dynamic Ads, and VPAID), and HubSpot inbound marketing and CRM integration recommendations.

Quantifiable outcome

• 24/7 support available for ongoing operations
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Google LLC / Google Ireland Limited)coreTechnology or IntegrationSOBUS-IT uses multiple Google services including Google Ads for advertising, Google DoubleClick Studio (with official certifications) for rich-media HTML5 ad creation, and Google Analytics/Matomo for tracking. The company maintains official Google certifications including Core Studio Certification, QA Certification, and Advanced Certification for YouTube, Dynamic Ads and VPAID.
• Swiss Made SoftwarecoreOthersSOBUS-IT displays the 'Swiss Made Software' certification badge, indicating compliance with Swiss software development standards. The HOSTspecial hosting tier specifically qualifies for this certification due to Swiss data residency.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hostpoint AG: Major Swiss web hosting and domain provider with managed WordPress/TYPO3/Shopware offerings — overlaps with SOBUS-IT's hosting tier and indirectly competes for the same Swiss SME hosting customers.
• Netrics AG: Swiss hosting, cloud, and managed-IT services provider — adjacent competition for hosting and managed services revenue targeting Swiss SME clients in the same regional footprint.
• Infomaniak Network SA: Large Swiss cloud, hosting, and SaaS provider with data centers in Switzerland — competes for Swiss-hosted infrastructure demand and the Swiss Made Software positioning that underpins SOBUS-IT's HOSTspecial tier.

Direct peers

• Bitforge AG: Swiss web and app development agency delivering CMS, e-commerce, hosting, and digital marketing production for SME and agency clients — overlapping service portfolio and Swiss regional footprint.
• AOE GmbH: DACH-based digital agency specialized in open-source enterprise web platforms (TYPO3, OXID, Akeneo) with system integration and managed services — directly comparable open-source CMS/e-commerce focus and agency production model.
• Liip AG: Swiss digital agency specializing in open-source web platforms (Drupal, WordPress, e-commerce) with end-to-end product engineering, hosting, and agency production support — directly comparable service mix and Swiss market positioning to SOBUS-IT.
• Dreipunk GmbH: Swiss digital agency providing web development, e-commerce, online marketing, and hosting for SME clients in German-speaking Switzerland — closely matching SOBUS-IT's full-service offering and regional GTM.
• Frundpunkt GmbH: Swiss digital agency focused on TYPO3, WordPress, and e-commerce projects with system integration and managed hosting — comparable open-source CMS/e-commerce stack and Swiss mid-market customer base.
• Unic AG: Swiss digital engineering and consulting firm offering web application development, CMS, e-commerce, and cloud services to enterprise and agency clients — closely overlapping with SOBUS-IT's Digital Business Services and Agency Production offerings.
• Snowflake Production GmbH: Swiss creative/technical agency producing websites, CMS implementations, and digital marketing assets for brands and other agencies — comparable agency production and CMS development scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOBUS-IT