Medidis

What Medidis does

Medidis is a privately held Moroccan industrial manufacturer founded in 1988, headquartered in Kénitra. The company designs and produces interior decoration products across five categories: mouldings, framing (frames and mirrors), furniture (kits, lighting, solid wood, decoration), tapisserie (Moroccan and European living room sets, sofa beds, stools), and literie (mattresses and pillows), supplemented by an artisan/handcraft line and a dedicated international trading/export service. It operates from a 30,000 m² manufacturing site that includes a 12,000 m² logistics platform, supported by modern production equipment and an ERP system for production management and cost control. Production capacities reach 10 million linear meters of mouldings, 6 million frames, 80,000 kit furniture units, and 30,000 solid wood furniture units annually.

The company serves both residential customers (primary) and commercial projects such as hotels and offices (secondary), selling direct from its facility with a separate export channel serving markets in Europe and the United States alongside its domestic Moroccan base. Its revenue model is one-time hardware sales across a multi-category catalog, with pricing not publicly disclosed and distribution handled primarily through direct sales and export/trading operations. Brand positioning emphasizes quality control from raw material intake through delivery, competitive pricing enabled by ERP-driven cost management, and proximity to the Tanger Med logistics hub for export efficiency.

Differentiation rests on multi-decade manufacturing experience, multi-category breadth under one roof, and a Morocco-based cost structure with logistics access to Europe and the Americas. The company holds 2 unspecified certifications and has been operating continuously for over 35 years, though no financial figures, ownership structure, or recent strategic transactions are disclosed in available materials.

Name

Medidis

Legal name

Medidis

Website

https://medidis.ma

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Medidis is a Moroccan industrial manufacturer founded in 1988 that designs and produces interior decoration products — mouldings, frames, furniture, tapisserie, and bedding — serving residential and commercial customers in Morocco, Europe, and the United States.

Ownership category

akta.pro rank

Product category

Furniture Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Furniture manufacturing
• Interior decoration products
• Decorative mouldings
• Custom picture frames
• Home furnishings export

Headquarters

HQ city

Kenitra

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture and Interior Decoration Products: Manufacturing and selling of interior decoration products including mouldings, frames, furniture, upholstery, and bedding through one-time product sales

Distribution channels1 record

Marketing channels6 records

Core offering

Medidis designs and manufactures interior decoration products across five categories: mouldings (decorative wood, MDF, and resin profiles), framing (custom frames and mirrors), furniture (kit furniture and solid wood pieces), upholstery (European and Moroccan living room sets, sofa beds, and stools), and bedding (mattresses and pillows). The company also offers handcrafted artisanal products and international trading/export services, producing from a 30,000 m² facility in Kénitra, Morocco, and selling to both domestic and export markets in Europe and the United States.

Product overview

Medidis is a multidisciplinary furniture and interior decoration manufacturer founded in 1988, located in Kénitra, Morocco. The company operates from a 30,000 m² facility and produces a comprehensive range of interior decoration products organized into five main categories: (1) Moulures (decorative moldings in wood, MDF, and resin), (2) Encadrement (frames and mirrors), (3) Ameublement (kit furniture and solid wood furniture), (4) Tapisserie (Moroccan and European living room sets, sofa beds, and stools), and (5) Literie (mattresses and pillows). The company also offers handcrafted artisanal products and international trading/export services. Key production capacities include 10 million linear meters of moldings, 6 million frames, 80,000 kit furniture pieces, and 30,000 solid wood furniture pieces annually. Medidis serves both domestic and international markets, exporting to Europe and the United States. The company positions itself as a 'Manufactures & Atmospheres Creator' focused on creating complete interior decoration solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Moulures (Moldings)
• Cadres (Frames)
• Miroirs (Mirrors)
• Kit (Furniture Kits)
• Luminaire (Lighting)
• Salon Marocain (Moroccan Living Room)
• Salon Européen (European Living Room)
• Canapé-lit (Sofa Bed)
• Tabouret (Stool)
• Matelas (Mattresses)
• Oreiller (Pillows)
• Artisanat (Handcraft)
• Trading (International Trading & Export)
• Massif (Solid Wood)
• Décoration (Wood Decorations)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Wayfair is the largest US online home furnishings platform, sourcing broadly across furniture, bedding, and décor. It is a relevant incumbent comparable to Medidis for US export reach, particularly across furniture and mattresses.
• West Elm: West Elm (a Williams-Sonoma brand) is a US mid-market modern furniture and home décor retailer. Its assortment of modern, Scandinavian, and industrial furniture and décor mirrors several Medidis style lines and serves comparable customer tastes in export markets.
• IKEA: IKEA is the global mass-market furniture and home furnishings incumbent. Its flat-pack furniture, decorative accessories, and bedding overlap materially with Medidis's kit furniture, frames, mattresses, and home décor categories, while its Moroccan store presence makes it a direct competitor on home turf.
• Ashley Furniture Industries: Ashley Furniture Industries is one of the world's largest residential furniture manufacturers. Its scale-driven, value-priced household furniture and mattress lines are comparable to Medidis's high-volume kit furniture and bedding business, particularly in US export channels.
• RH (Restoration Hardware): RH is a US-based premium home furnishings brand with international galleries. Its high-end furniture, lighting, and décor lines represent the premium positioning Medidis could pursue with its European and Moroccan living room collections.

Direct peers

• Cuir Center: Cuir Center is a French/Moroccan specialty retailer of leather and upholstered living room furniture. It is directly comparable to Medidis's Tapisserie line (Moroccan and European salons, sofa beds) and competes for the same Moroccan and North African customer base.
• Kitea: Kitea is a leading Moroccan furniture and home furnishings retailer with its own manufacturing, operating showrooms nationwide. It directly overlaps Medidis in residential furniture, decoration, and mid-market positioning within Morocco.

Others

• Herman Miller: Herman Miller (now MillerKnoll) is a US contract and office furniture manufacturer. It is comparable as a high-quality, design-led furniture maker serving commercial interior projects, a segment Medidis targets with its Commercial Interior Projects offering.

Regional players

• La Redoute: La Redoute is a French home and furniture retailer with a Moroccan e-commerce presence. Its mid-market furniture, bedding, and decoration assortment overlaps Medidis's portfolio and competes in the same Franco-Maghreb customer segment.
• Maisons du Monde: Maisons du Monde is a French home furnishings retailer with stores in Morocco. Its style-driven furniture, lighting, and décor assortment closely mirrors Medidis's product mix and targets the same mid-market European-influenced customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medidis
• LinkedInlinkedin.com/company/medidismorocco
• Instagraminstagram.com/medidis.manufactures
• Pinterestpinterest.com/pin/create/button/?url=https://medidis.ma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medidis